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Writing for Social Media in 2022: Tips and Tools

Hootsuite

You speak the language of memes and microtrends that your boss and coworkers might not understand. It can make or break a campaign or your entire social media marketing strategy. 7 social media writing tips for 2022. of Natural Resources (@waDNR) September 20, 2022. Writing for social media is not an easy job. .

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

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Social Media Content Ideas for Every Official (and Non-Official) Holiday of 2022

Buffer Social

  In this post, we’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm. A great way to start out 2022 is to share your experience with mentoring. July July 4: Independence Day (U.S)

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Social-Led Brands Are the Future—Here’s Why

Hootsuite

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. — Reddit on Wiki (@redditonwiki) June 21, 2022. We’re infusing the authentic voice and style we’ve created on social back into every other part of our brand.

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Brands to watch on social media right now

Sprout Social

And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. — Delta (@Delta) November 1, 2022. — OREO Cookie (@Oreo) June 28, 2022. — Moment (@moment) October 31, 2022.

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Brand experience: Why it matters and how to build one that works

Sprout Social

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. It helps with market differentiation A unique brand experience separates you from the competition.

Brands 113
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How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. Make space to experiment As Cheyanne puts it, experimentation was the theme of Figo’s 2022 video strategy.