Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

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Report Social Media Management Small Business Hashtag 97

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. Are you thinking about getting into Instagram eCommerce?

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Instagram HootSuite UGC Influencer 117

Hootsuite

OCTOBER 11, 2022

you ask, frantically coming up with hashtags to find The One that will put you back on the map. Well… maybe it’s not about the hashtags you’re choosing. Don’t use banned hashtags. A banned hashtag means Instagram has deemed it problematic and decided to hide or limit content that uses it from search and other areas.

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Instagram Guidelines Hashtag HootSuite 117

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? 6 tips for building your TikTok marketing strategy. Create quality TikTok videos.

Brands 89

Brands Marketing Influencer Analytics 89

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

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Examples Campaign Tips UGC 142

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users.

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Strategy Brands Hubspot Survey 131

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? Social media analytics.

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Social Media HootSuite Marketing Social Networking 76

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. You post daily on social media. And sometimes they don’t.

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Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Dive into Sprout’s testing approach, results and top takeaways for other marketers hoping to launch their brand’s TikTok channel. Refining our TikTok marketing strategy.

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Strategy Marketing Hashtag Influencer 116

Social Media Strategies Summit

JANUARY 5, 2022

This article will break down how to use Instagram for your small business in 2022 and beyond. When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. Leverage the Right Hashtags. billion users in 2021.

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Small Business Instagram Platform How To 202

Sprout Social

APRIL 4, 2023

You can add links, hashtags, tag other accounts and add location tags. Is it because they’re easier to create or do they contribute to the marketing goals of the brand? This particular story covers the launch of the Nike React Infinity 3 running shoes introduced in June 2022. This will depend on the platform and audience.

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Strategy Content How To Marketing 116

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

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Metrics Influencer Sentiment ROI 52

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

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Affiliate marketing Social Media Tips Marketing 130

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. What Defines an Ecommerce Brand in 2022? Run Engaging Influencer Marketing Campaigns.

Strategy 52

Strategy UGC Brands Apparel 52

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Dive deeper into your post analytics.

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Hootsuite

JANUARY 31, 2022

Social media has become a powerful tool that creators and entrepreneurs can use to market their products or services and gain new customers. Be located in a supported market. Be located in a supported market. You’ll need to be physically located in one of Instagram’s supported markets. Represent your business and domain.

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Instagram How To Policies Buy 103

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Source: Hootsuite Global State of Digital 2022. trillion in 2022, an increase of 24.9%

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Retail Social Media Brands Tips 104

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Need help planning your next influencer marketing campaign?

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Influencer How To Marketing Instagram 133

Hootsuite

JUNE 9, 2022

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Denny’s (@DennysDiner) May 10, 2022. — Hootsuite (@hootsuite) April 21, 2022. Build anticipation.

Engagement 145

Engagement Twitter HootSuite Survey 145

Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? In simple words, TikTok marketing is the practice of using TikTok to promote your brand, product, or service. Here’s why this marketing channel is becoming a powerful option for marketers.

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Engagement Hashtag Influencer Trends 119

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Posted by Patagonia on Monday, January 24, 2022. — Sprout Social (@SproutSocial) March 10, 2022.

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Engagement Report Video Metrics 124

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. Use hashtags. And that’s it!

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How To Hashtag Trends Analytics 143

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. — Chewy (@Chewy) November 28, 2022. Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Ability to crowdsource.

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Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. It helps with market differentiation A unique brand experience separates you from the competition.

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Brands Sentiment How To Analysis 113

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. Such data uncovers actionable ways to improve your products, their positioning, and overall social media marketing strategies. billion in ad revenue in 2022. With over 335.7 Competitor analysis Twitter earned a whopping $1.08

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Twitter Sentiment Microblogging Hashtag 59

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

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Hootsuite

SEPTEMBER 7, 2022

Any good strategy begins with smart social media marketing goals — just don’t try to cover too many bases at once. Gain market insights with social listening. Public hashtags can amplify important content. If you’re building brand awareness, a catchy hashtag can go a long way. Manage brand reputation.

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Education Social Media Tips HootSuite 93

Keyhole.co

NOVEMBER 2, 2022

billion by 2022, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience. Even though there is no sure-shot path to success for TikTok marketing, following these 9 growth hacks can help you attract your target audience’s attention and drive more engagement on TikTok. With over 1.2

Engagement 52

Engagement Hashtag UGC Trends 52

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Here’s a quick rundown of the types of videos that are popular on TikTok: Hashtag challenges. This signals a huge window of opportunity for marketers and advertisers. Skits and memes.

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Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Brand marketing is a highly competitive arena. — Sprout Social (@SproutSocial) May 12, 2022. Email marketing campaigns. Hashtag growth.

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Sentiment Metrics Hashtag Review 97

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Which hashtags is your audience most likely to engage with?

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Data Social Media HootSuite Template 94

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. But those unstructured data points mean nothing in their raw, hashtagged format. According to the 2022 Sprout Social Index™ , 60% of businesses are using social data weekly, across their businesses. Cast a wider net.

Social Media 115

Social Media Sentiment Survey Marketing 115

BeingOptimist

OCTOBER 14, 2021

If you’re anything like me, numbers and data analytics will bore you. Data analytics are the parameters that matter to your business growth. You can use information about demographics to draft an effective marketing strategy. You can use information about demographics to draft an effective marketing strategy.

Instagram 59

Instagram Hashtag Analytics Buy 59

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Track branded hashtags and related keywords. Placements can be restricted by content topic, format and source.

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Reputation Tools Brands How To 130

Sprout Social

JUNE 27, 2023

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Profiles tab: View metrics at the individual profile level.

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Review Brands How To Analysis 127

Sprout Social

SEPTEMBER 6, 2022

That’s where YouTube analytics comes in. There are tons of YouTube analytics tools that can give you comprehensive insights into your performance. We’ve put together a list of the best YouTube analytics tools that can give you an inside look into your YouTube performance. YouTube Analytics. YouTube Analytics.

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Analytics YouTube Tools Comparison 113

Keyhole.co

DECEMBER 9, 2022

Social media marketing is extremely crucial to create a sustaining brand image in people’s minds to stay in the competition. One billion TikTok users from 154 different countries led to making this platform a ground for marketing businesses. So, many are now lining up to market products and services here. Source: Wiz | Utopian.

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