Lessons from UGC in 2020 - and How it Can Help You in 2021
Social Media Today
JANUARY 20, 2021
From building communities to cementing customer trust in uncertain times, UGC can play a key role in your 2021 digital strategy.
2021 Communities Social Media UGC 
Dos and Don’ts of UGC Curation 2021
Pixlee
MARCH 31, 2021
In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. Alo Yoga showcases Instagram posts from its customer community on-site, with shoppable tags for easy product navigation.
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The Brand’s Guide to Getting Verified on Social Media in 2021
Pixlee
MAY 3, 2021
The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Although popular, TikTok and Reddit do not have verification processes like the other social media platforms, yet.
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How To Create a Strong Social Media Advocacy Program
Hootsuite
NOVEMBER 28, 2022
There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. In short, an engaged community leads to better sales outcomes.
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6 Ways to Boost Your Content Engagement in 2021
Pixlee
JULY 21, 2021
A great way to start identifying the background, demographics, and demeanor of your customers is by analyzing the user-generated content (UGC) they produce. Practice social listening by monitoring what your customers already post about your brand and get to know your most passionate fans. . Check out this example from Old Navy.
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5 Brands Crushing Creativity on TikTok
Ignite Social Media
FEBRUARY 9, 2022
With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Taco Bell Loves UGC. Followers: 1.5M.
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7 Brands With a Killer Social Media Campaign
Later
FEBRUARY 16, 2021
Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.
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9 effective customer retention strategies that work in 2021
Sprout Social
JUNE 23, 2021
And of course, promoting these materials and how-tos is central to the brand’s social media strategy. — Zendesk (@Zendesk) April 26, 2021. Create a sense of community through user-generated content. Many brands on Instagram make UGC a cornerstone of their content strategy, particularly via Instagram Stories.
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What is User-Generated Content? And Why is it Important?
Hootsuite
JANUARY 13, 2022
Whether you know it or not, both of these examples are user-generated content (UGC). Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast.
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Stats to Know About Ecommerce & Retail Trends In 2021
Pixlee
JUNE 16, 2021
As we move through 2021, the consumer landscape will continue to change as in-person events return. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Host Social Media Contests. Ecommerce Isn’t Stopping.
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Ecommerce Guide to Black Friday and Cyber Monday Success 2021
Pixlee
SEPTEMBER 1, 2021
But in 2021, these retail holiday events will be starkly different. . Checklist to Prepare for Black Friday and Cyber Monday 2021. TurnTo also provides ecommerce sites the option to implement Community Q&A , so no customer question goes unanswered. Upgrade Your Ratings & Reviews Before Code Freeze.
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Ecommerce Guide to Black Friday and Cyber Monday Success 2021
Pixlee
SEPTEMBER 1, 2021
But in 2021, these retail holiday events will be starkly different. . Checklist to Prepare for Black Friday and Cyber Monday 2021. TurnTo also provides ecommerce sites the option to implement Community Q&A , so no customer question goes unanswered. Upgrade Your Ratings & Reviews Before Code Freeze.
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10 Social Media Predictions for 2019
agora pulse
DECEMBER 13, 2018
For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.
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8 Predictions for Social Media Marketing in 2022
Pixlee
DECEMBER 15, 2021
billion people use social media globally, and it is only predicted to increase to a massive 4.41 When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. More User-Generated Content (UGC). billion in 2025?
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4 Social Commerce Trends to Watch in 2021
Pixlee
AUGUST 16, 2021
Read on to discover the top ecommerce trends for 2021 and beyond. Brands like Morphe upload UGC makeup tutorials with shoppable video: Shoppable videos allow people to get details and purchase items directly from the video they’re watching by just tapping on the product being presented. Shoppable Video.
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10 Tips for Increasing Your Brand’s Instagram Growth in 2021
Pixlee
FEBRUARY 3, 2021
As social media has become the new way to reach customers, sell products, and get visibility for brand messages, the importance of maintaining or even building a presence online is growing. Of course, the importance of various social media platforms is not always the same. . 3 Host Contests and Offer Discounts.
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How Government Agencies Can Launch an Influencer Program from Scratch
Social Media Strategies Summit
SEPTEMBER 18, 2023
In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,
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Word of mouth marketing: how to drive conversations and sales at the same time
Sprout Social
JANUARY 12, 2022
Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Either on-site, social media, Google or third-party review aggregators.
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A Straightforward Approach to User Generated Content that Connects
Buffer Social
JUNE 6, 2022
In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. When consumers post about a brand on social media, they can influence their followers’ buying decisions. ” and “Consumers find UGC 9.8x
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How to Become a Successful Social Media Consultant
Sprout Social
FEBRUARY 15, 2022
Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! — Nicole Tabak (@nicoletabak) November 4, 2021. I’m excited + terrified!
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Instagram 101: How to Get Your Small Business Started on the Platform
Social Media Strategies Summit
JANUARY 5, 2022
Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 billion users in 2021. Here are some examples: To nurture an online community. You can then jot down granular goals that will impact your day-to-day social activities. Why Use Instagram for Your Small Business?
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The Ultimate Guide to Building An Ambassador Marketing Program in 2021
Pixlee
SEPTEMBER 13, 2021
Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. 3) User-Generated Content (UGC).
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The Ultimate Guide to Building An Ambassador Marketing Program in 2021
Pixlee
SEPTEMBER 13, 2021
Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. 3) User-Generated Content (UGC).
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How to Create an Adaptable Content Strategy with User-Generated Content
Pixlee
OCTOBER 16, 2020
As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. UGC is perfect for ads.
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A Guide to Setting Up Shoppable Video Content on Social Media
Pixlee
JANUARY 5, 2022
Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . Convenience in Social Shopping. Beyond Social: The Deeper Value of Shoppable Video Content. What is Shoppable Content? .
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9 tips for designing TikTok marketing campaigns (and examples to show them in action)
Sprout Social
MAY 26, 2022
With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. billion in revenue in 2021. billion users at the end of 2021, and is projected to reach 1.5 billion users at the end of 2021, and is projected to reach 1.5
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Complete Guide to Instagram eCommerce in 2022
Hootsuite
JULY 6, 2022
In a 2021 survey, 44% of people reported using Instagram to shop weekly. Social commerce is a subset of eCommerce. It involves buying and selling over social media. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. UGC is a persuasive form of free advertising.
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The Brand Marketer’s Guide to Podcasting
Pixlee
AUGUST 2, 2021
In March 2021, 53% of weekly listeners spent more time with podcasts since the pandemic, up to 29% from July 2020. Podcasts Help Build Community. Podcasts are ripe ground to build up a community. As they mention you in casual conversation, your community grows until you become the top reference on the topic. .
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Pixlee TurnTo Announces the Pixlee TurnTo Creator Network to Improve Influencer Discovery
Pixlee
MAY 18, 2022
The Pixlee TurnTo Creator Network bridges the gap between influencer discovery and campaign management, showcasing a curated selection of creators to brands already using Pixlee TurnTo for Creators , the influencer marketing solution released by Pixlee TurnTo in 2021. .
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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)
Buffer Social
NOVEMBER 13, 2023
uwamktg6 pic.twitter.com/ykwwVBX3XR — Charlotte Gibbs (@Charlottemg2000) March 22, 2021 Lush has also used Black Friday to show off their brand values, albeit slightly differently. Live shopping There is so much untapped potential for social media lives when it comes to Black Friday and Cyber Monday. Source: Facebook 8.
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Why Brands Should Invest in a TikTok Strategy
Pixlee
OCTOBER 14, 2021
Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? billion in 2021. billion in 2021. TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok.
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How to find & vet content creators for your next campaign
Sprout Social
OCTOBER 19, 2022
Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. Look within your community. Your community is comprised of your customers, superfans and partners.
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5 Core Pillars for Your Ecommerce Marketing Stack in 2022
Pixlee
DECEMBER 22, 2021
There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . Showcasing user-generated content (UGC) from real customers across your most impactful marketing channels . Sharing case studies from clients.
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5 Top Social Media Marketing Trends for 2023
Social Media Strategies Summit
JANUARY 5, 2023
It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.
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Should My Business Be on TikTok? Your Burning Questions Answered
Hootsuite
JULY 4, 2022
You’re probably already managing several social media platforms for your brand. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. Definitely. Technology.
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5 Ways To Increase Ecommerce Sales with Facebook in 2022
Pixlee
DECEMBER 27, 2021
If you haven’t started featuring user-generated content (UGC) and influencer marketing as part of your Facebook marketing strategy, you should now. UGC can provide social proof to potential customers, making them more likely to purchase products. As of 2021, over 300 million users browse through Facebook Stories daily.
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TikTok challenges: what they are and why they’re great for brands
Sprout Social
MAY 4, 2022
Community challenges are totally organic, usually stemming from a viral trend or question that’s been buzzing on TikTok. Similarly, community challenges are more niche and speak to a smaller set of creators versus the entirety of TikTok. Earn meaningful UGC for your brand. Challenges can make it happen.
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How to Make YouTube Shorts: Everything You Need to Know
Hootsuite
JANUARY 12, 2022
on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. In 2021, the world-famous K-pop group BTS (not to be confused with the acronym for behind-the-scenes!) Why try YouTube Shorts? billion daily views globally. Get straight to it.
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How to Use Esports Influencer Marketing to Boost and Promote Your Brand
Pixlee
JANUARY 20, 2022
For brands looking at social media channels to enhance their reach, esports has proven to be a massive opportunity. Such a community that provides a sense of belonging can be valuable to marketers looking to have a conversation with this audience. . How to Measure the Success of Your Campaigns.
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10 Influencer Marketing Mistakes You Should Avoid
Pixlee
OCTOBER 4, 2021
Fighting for your audience’s attention share on social media is harder than ever before. billion by the end of 2021, 33% of brand teams still don’t measure the ROI of their influencer efforts. When you start a business, you’ll likely have customers that shop at your place regularly and post about your products on social media.
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How to Prepare Your Brand to Get the Most Out of BFCM in 2020
Pixlee
OCTOBER 15, 2020
The first is to start teasing your upcoming deals and get your brand community excited about them. A great way to do this is by using influencer marketing to highlight your upcoming deals on social media. A great way to do this is by using user-generated content (UGC). Integrate Social Proof.
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Social Media Organic Reach 2021: Who Actually Sees Your Content
Ignite Social Media
APRIL 7, 2021
What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. Organic Reach in 2021. Create a community. How much value do you currently place on your organic content strategy?
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Metaverse dangers: How to protect brands from the dark side
Sprout Social
JANUARY 19, 2023
According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.
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6 lessons and predictions from the best social media campaign ideas of 2021
Sprout Social
SEPTEMBER 7, 2021
Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.
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