SocMed Sean

FEBRUARY 10, 2022

Last year, eMarketer predicted that Instagram would hit 1.074 billion users worldwide in 2021. As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. As of 2018, 71% of US businesses reported they use Instagram for marketing.

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Instagram Strategy Marketing Metrics 162

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Examples Campaign Tips UGC 142

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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Social Media Brands Marketing Meme 118

Social Media Strategies Summit

JANUARY 5, 2022

When done right, Instagram marketing can benefit your small business in several ways. billion users in 2021. Many marketers make the mistake of jumping straight to the content creation process. For instance, marketers focused on increasing brand awareness want to keep close tabs on post reach, impressions, and link clicks.

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Small Business Instagram Platform How To 202

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

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Influencer Social Media Marketing How To 145

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing . Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing . Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes.

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Tips Marketing Trends Influencer 52

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business.

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B2B Brands Marketing How To 136

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

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Sentiment How To Marketing Analysis 134

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. Other ways to build trust can go a long way in building community and boosting word of mouth marketing, and may even accelerate your path to verification. Collaborations with Prominent Influencers and Brands.

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Social Media UGC Reddit YouTube 98

Hootsuite

APRIL 11, 2022

As of 2021, TikTok had 78.7 The dashboard has most metrics that you’ll want to keep an eye on as marketers, influencers, and business owners. If you’re in the business of creating TikTok marketing campaigns, we recommend Brand Maxima Analytics. Back in 2021, TikTok made Creator Tools available to all public accounts.

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Tools HootSuite Marketing Analytics 110

Sprout Social

APRIL 14, 2021

According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers. There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Double down on influencer marketing and user-generated content. remibader.

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Trends Influencer Strategy Hashtag 145

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers.

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Influencer Travel Retail UGC 130

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

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Campaign Social Media Brands Apparel 91

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. What is TikTok marketing? TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Brands 89

Brands Marketing Influencer Analytics 89

Sprout Social

MAY 31, 2022

In 2021, Instagram rolled out another new feature: the ability to post to the app from a PC or Mac. But for marketers, this new feature could simplify and improve Instagram management. Proofreading your content and hashtags can be a challenge when you’re looking at a 6-inch smartphone screen. Create flawless content.

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Instagram Social CRM Hashtag Publishing 130

Social Media Strategies Summit

APRIL 8, 2021

The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Add a video caption and include relevant hashtags. Tag friends or collaborators. 3 Ways to Use Reels in Your Instagram Marketing Strategy. Image source.

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Instagram Brands Real Estate Remix 233

Hootsuite

NOVEMBER 5, 2021

Time-Saving Workflows: This is a longer-term priority for our product teams to help customers increase efficiency, productivity, and collaboration. As you level up your social strategy, we want to provide solutions for every team that uses social media—from social marketing to social selling and customer care. Customer connections.

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Hootsuite

OCTOBER 12, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. For You page recommendations can be based on sounds, hashtags and captions featured in TikTok videos. In September and October of 2021, many businesses posted reactions to the “Couch Guy” video.

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Tips How To Hashtag Trends 116

Social Media Strategies Summit

NOVEMBER 30, 2020

As a digital marketer, you want to benefit from everything this platform has much to offer. They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery. Improved Marketing Strategies. An estimated 75.3%

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Products Instagram Brands How To 163

Sprout Social

AUGUST 8, 2023

This includes captions, hashtags, sound clips and other identifying factors on the videos. This will be one of the most important parts of TikTok SEO and ensuring your videos are shown when someone searches for relevant keywords or hashtags. Plus, highly-used hashtags can appear in search results, improving your SEO ranking.

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SEO How To Hashtag Engineering 93

Hootsuite

SEPTEMBER 16, 2021

With 689 million global active users as of January 2021 , everyone and their grandmothers are on TikTok. Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. Try a branded hashtag challenge.

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Tips Hashtag How To Instagram 138

Sprout Social

JUNE 7, 2022

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. — Expensify (@expensify) November 10, 2021. Decide on a branded hashtag. How it started / How it’s going.

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Strategy How To Hashtag Team 115

Hootsuite

MARCH 15, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. — Daniel Dae Kim (@danieldaekim) February 20, 2021. — Zain Chagla (@zchagla) February 25, 2021.

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Twitter HootSuite Notification Analytics 145

Sprout Social

JANUARY 18, 2022

Kevin, congrats again for being part of the #YouTubeBlack Voices Fund Class of 2021! — Susan Wojcicki (@SusanWojcicki) December 17, 2021. This can be done through independent research or ongoing collaboration with your social media team. Social media can move markets. GM’s Mary Barra. PepsiCo’s Ramon Laguarta.

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Skills Sentiment Team Press Release 128

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Brand marketing is a highly competitive arena. Email marketing campaigns. Then, in 2021, #CleanTok elevated the product to explosive fame. Paid search.

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Sentiment Metrics Hashtag Review 97

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day.

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Instagram Bazaarvoice Retail Feed 112

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. from 2021 through 2028.

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Social Media UGC Marketing Influencer 52

Later

NOVEMBER 23, 2020

Below, we look at TikTok’s rise as an e-commerce destination and share our predictions on how TikTok will impact social commerce in 2021 and beyond: Is TikTok the Future of Social Commerce? Check out our guide to Gen Z marketing in 2021 ! . #2: But is shopping on TikTok the future of social commerce? Want to know more?

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Apparel Authentication Collaboration Hashtag 73

Hootsuite

JULY 5, 2022

The last insight we have on this from inside Instagram comes from Creator Week in June 2021, when Mosseri said a “healthy feed” is a “couple posts a week, a couple Stories a day.”. Choose the right hashtags. Hashtags are an easy way to expand your reach, which is a key component of achieving Instagram follower growth.

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Instagram Strategy HootSuite Hashtag 110

Hootsuite

SEPTEMBER 24, 2022

This was amplified in 2021 with the location of nearly a thousand unmarked graves at sites of the now-shuttered institutions—and we know thousands more have yet to be discovered. But deploying the hashtag #TruthAndReconciliation or #EveryChildMatters can be a risky undertaking. — Calgary Flames (@NHLFlames) September 29, 2021.

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Communities Brands Instagram HootSuite 99

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Packaging update.

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Examples Brands Sentiment Reputation 111

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. And as a result, so has the role of social media managers.

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Social Media Content Airlines Authentication 90

Later

NOVEMBER 13, 2020

Instagram influencer marketing is big and getting bigger — in fact, according to AdAge, it now accounts for at least $2 billion in annual marketing spending in North America. Generate accurate analytics so you can report out to brands and collaborators on individual campaigns and posts, and your account as a whole.

Features 63

Features Instagram Hashtag Analytics 63

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Who is eligible for Brand Collabs Manager?

Brands 95

Brands HootSuite Project Metrics 95

Sprout Social

MAY 19, 2021

This rich source of new information can improve marketing messaging, surface industry trends and make a substantial impact on your business. The London-based clothing retailer uses listening data to inform business decisions well beyond marketing. 8 ways customers interact with brands on social in 2021.

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Engagement Brands Review Influencer 136