Ignite Social Media

APRIL 23, 2020

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). million in political ad revenue (source: eMarketer, January 2020). In preparation for this increase, it’s a good idea to determine what you’re comfortable with from a CPM and CPA standpoint.

Campaign 101

Campaign CPA CPM Cost 101

Jon Loomer

SEPTEMBER 23, 2020

I was growing suspicious, and those suspicions have been confirmed… Posted by Jon Loomer Digital on Tuesday, September 22, 2020. The CPM is on the higher end of the 12 campaigns, but not the highest — and it’s only been about 24 hours, so it’s still learning and the price has dropped since it started.

CPM 217

CPM Advertising Campaign Price 217

Ignite Social Media

JUNE 3, 2021

While the global COVID-19 pandemic may have attributed to the spikes in downloads and usage in 2020, the social network itself has done a good job of keeping users coming back for more. Cost-per-Impression (CPM): The average amount of money you’ve spent per thousand impressions. Clicks: The number of clicks on your ads.

Analytics 154

Analytics Brands CPA Overview 154

Ignite Social Media

OCTOBER 25, 2019

Your CPM for that 2.2M Now, for those of you who are less familiar with media buying CPMs, that’s BAD. The CPM you should expect from a normal, decently targeted Facebook buy is estimated at $3… and you’re at $363. That means you just spent $800,000 to get 22,000 impressions from 1 post on each channel. million impressions.

Buy 122

Buy CPM Instagram Cost 122

Jon Loomer

SEPTEMBER 23, 2020

I was growing suspicious, and those suspicions have been confirmed… Posted by Jon Loomer Digital on Tuesday, September 22, 2020. The CPM is on the higher end of the 12 campaigns, but not the highest — and it’s only been about 24 hours, so it’s still learning and the price has dropped since it started.

CPM 168

CPM Advertising Campaign Price 168

agora pulse

SEPTEMBER 23, 2020

Note: A barrier to success for physical stores in 2020 might be COVID-19 social distancing rules or lockdowns.). Tip: Agorapulse users can also track the success of their Facebook pages by using the tools ROI calculator, which measures engaged fans, CPM (click per mille a.k.a. click per thousand), and link clicks. How cool is that?).

Social Media 144

Social Media ROI Social Media Management URL 144

agora pulse

JULY 17, 2020

With Agorapulse, you can add-on Power Reports—free from now until the end of September 2020 for Agorapulse users. To calculate ROI , assign values to key metrics like engaged fans, link clicks, and cost per thousand impressions (CPM). Community management. Best times and content types to publish. Power Up Your Report. Get Visual.

Report 147

Report Social Media Metrics Aggregator 147

Likeable

SEPTEMBER 17, 2019

When negotiating contracts, know that although you can use the going rate for influencers (very roughly about a $10 CPM), influencers of the same size can have a huge compensation rate range. Both of those things will happen in 2020.

Influencer 81

Influencer Marketing CPM Fashion 81

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Holiday 2020: A New Landscape. Before we dive into our tactics, let’s take a step back and understand the holiday 2020 landscape.

Social Media 161

Social Media Strategy Marketing Retail 161

Sprout Social

SEPTEMBER 30, 2020

By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. LinkedIn’s Campaign Manager provides a full breakdown of your campaign performance so you can see cost per impression (CPM), cost per lead (CPL), and more. In short, yes. The lower the cost, the better.

Organization 104

Organization LinkedIn Strategy Social Media 104

agora pulse

JANUARY 9, 2020

The year 2020 is already underway, but it’s not too late to make adjustments and little (or big) tweaks here and there if needed. As director of Contentworks Agency , I’m sharing my recommendations for six things to splurge on in 2020 and some saving hacks, too. This is cheaper than the average CPM with a major magazine of $1.09

Social Media 96

Social Media CPM ROI Marketing 96

Ignite Social Media

FEBRUARY 23, 2021

billion in 2021), however, the year-over-year ad revenue growth is more than double that of Facebook (source: eMarketer , October 2020). users spend more time in the Reddit app than they do in the Instagram, Snapchat, Twitter, or Pinterest apps (source: App Annie , 2020). In 2019, Reddit shifted from a CPM to a CPC buying model.

Reddit 78

Reddit Tips CPM CPC 78

Hootsuite

MARCH 2, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. — Taylor Lorenz (@TaylorLorenz) February 3, 2020. — Cowbelly (@CowbellyTV) January 26, 2020. — AJ Curry (@AJ_Curry) January 13, 2020. TikTok has fresh competition in 2020.

Brands 145

Brands Meme Hashtag Remix 145

Hootsuite

SEPTEMBER 9, 2020

Source: Hootsuite Digital 2020 Report. Posted by The Underground Dance Centre on Monday, June 15, 2020. Source: Hootsuite Digital 2020 Report. This feature was introduced on Instagram back in 2018, and as of June 2020, you may now place advertising within user-created videos. Source: Hootsuite Digital 2020 Report.

Advertising 145

Advertising Social Media HootSuite How To 145

agora pulse

FEBRUARY 22, 2020

The Gartner CMO Spend Survey for 2019-2020 found that 61% of CMOs expected their marketing budgets to increase in 2020 , but social media spending overall averaged 11-12% of total marketing budget. billion in ad revenue during 2020. The average CPM (cost per thousand) across Instagram, Facebook, and YouTube are $8.26

Social Media 175

Social Media UGC Tips CPM 175

Sprout Social

FEBRUARY 21, 2022

Instagram Story ads have been performing particularly well for brands, with a low CPM and high performance overall. According to Pinterest , video views on the platform increased 100% year-over-year in Q4 2020, and the platform is growing in popularity with younger populations. Create Instagram Guides.

Instagram 142

Instagram Video Content Feed 142