Ignite Social Media

APRIL 23, 2020

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). million in political ad revenue (source: eMarketer, January 2020). In preparation for this increase, it’s a good idea to determine what you’re comfortable with from a CPM and CPA standpoint.

Campaign 101

Campaign CPA CPM Cost 101

Jon Loomer

SEPTEMBER 23, 2020

I was growing suspicious, and those suspicions have been confirmed… Posted by Jon Loomer Digital on Tuesday, September 22, 2020. The CPM is on the higher end of the 12 campaigns, but not the highest — and it’s only been about 24 hours, so it’s still learning and the price has dropped since it started.

CPM 217

CPM Advertising Campaign Price 217

Ignite Social Media

OCTOBER 25, 2019

Social media trends ebb and flow, and recently more and more marketers are approaching our agency asking, “Can you run a program to get me more fans on Instagram/Facebook/Twitter?”. Your CPM for that 2.2M Now, for those of you who are less familiar with media buying CPMs, that’s BAD. million impressions. impressions is $383.63.

Buy 122

Buy CPM Instagram Cost 122

Likeable

SEPTEMBER 17, 2019

And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. This goes for both influencers and marketing professionals. Both of those things will happen in 2020. The people who were good are getting even better.

Influencer 81

Influencer Marketing CPM Fashion 81

Jon Loomer

SEPTEMBER 23, 2020

I was growing suspicious, and those suspicions have been confirmed… Posted by Jon Loomer Digital on Tuesday, September 22, 2020. The CPM is on the higher end of the 12 campaigns, but not the highest — and it’s only been about 24 hours, so it’s still learning and the price has dropped since it started.

CPM 170

CPM Advertising Campaign Price 170

agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. You absolutely need it to monitor the results of your content and social media marketing.

Social Media 144

Social Media ROI Social Media Management URL 144

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Holiday 2020: A New Landscape. Now, there are some concerns with the economy of a slowing holiday 2020 season.

Social Media 161

Social Media Strategy Marketing Retail 161

agora pulse

JULY 17, 2020

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. With Agorapulse, you can add-on Power Reports—free from now until the end of September 2020 for Agorapulse users. To calculate ROI , assign values to key metrics like engaged fans, link clicks, and cost per thousand impressions (CPM).

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Increasing brand awareness is the top priority for marketers, and on LinkedIn, persistent brand building yields long-term sales growth.

Organization 103

Organization LinkedIn Strategy Social Media 103

agora pulse

JANUARY 9, 2020

The year 2020 is already underway, but it’s not too late to make adjustments and little (or big) tweaks here and there if needed. So, is your social media marketing budget ready to go? As director of Contentworks Agency , I’m sharing my recommendations for six things to splurge on in 2020 and some saving hacks, too.

Social Media 96

Social Media CPM ROI Marketing 96

Ignite Social Media

FEBRUARY 23, 2021

Advertisers are starting to allocate more of their marketing dollars to Reddit. billion in 2021), however, the year-over-year ad revenue growth is more than double that of Facebook (source: eMarketer , October 2020). In 2019, Reddit shifted from a CPM to a CPC buying model. This year, the platform is expected to hit $212.5

Reddit 78

Reddit Tips CPM CPC 78

Hootsuite

MARCH 2, 2020

So, is it time for your company to start TikTok marketing? Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. — Taylor Lorenz (@TaylorLorenz) February 3, 2020. — Cowbelly (@CowbellyTV) January 26, 2020. What is TikTok? And it has 1.4M

Brands 145

Brands Meme Hashtag Remix 145

Hootsuite

SEPTEMBER 9, 2020

Source: Hootsuite Digital 2020 Report. With so many options, it’s critical to have solid goals and understand who your target market is and where your video will reach them. Posted by The Underground Dance Centre on Monday, June 15, 2020. Source: Hootsuite Digital 2020 Report. or even share 360-degree videos. Stories ads.

Advertising 145

Advertising Social Media HootSuite How To 145

agora pulse

FEBRUARY 22, 2020

Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Related Post: Social Media Marketing 101. 80% of marketers use visual assets in their social media marketing. So, what if you have a tight social media budget?

Social Media 175

Social Media UGC Tips CPM 175

Sprout Social

FEBRUARY 21, 2022

Instagram Story ads have been performing particularly well for brands, with a low CPM and high performance overall. Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. Create Instagram Guides. Create ads on your social media channels.

Instagram 141

Instagram Video Content Feed 141