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8 Steps to Success with Manufacturing Marketing

Oktopost

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The 2020 buyer journey is an online journey. This is the main reason that brands and marketers spend huge sums of money on digital promotion. Why do manufacturing companies need digital marketing?

B2B 138
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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

Marketing 144
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. In 2020, we moved to our events being held almost exclusively virtually, which lowered the bar even more for how easy it was to do. Again, this was surprisingly simple to launch.

Brands 82
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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Those insights will be indispensable to practically every area of the company from marketing and sales, to R&D, customer service and more. So when circumstances beyond the brand’s control kept them from offering their normal services, they went back to their audience’s deepest need: connection. — Airbnb (@Airbnb) August 31, 2020.

Travel 120
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

For many organizations, it’s not even a question: Marketers own social strategy. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. If you only use social media for marketing, you’ve already fallen behind. Always have, always will.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. There were a lot of commitments that were made in 2020 and beyond thinking about the value proposition.

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Social Media Security Tips and Tools to Mitigate Risks

Hootsuite

Hackers recently accessed Twitter accounts associated with the International Olympics Committee. — FC Barcelona (from ????) (@FCBarcelona) February 15, 2020. — Bath & Body Works (@bathbodyworks) April 17, 2020. — Cayman Islands Government (@caymangovt) May 13, 2020. Phishing attacks and scams.