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How Your Business Can Survive the 2018 “Facebook Apocalypse”

agora pulse

Zuckerberg made an announcement on January 11, 2018 that some have labeled “ Facebook’s Nuclear Bomb “: You can read the post for yourself, but these are the highlights: People feel better and happier when they have conversations with friends on Facebook. At least not for free.). And perhaps part of that is true.

Facebook 136
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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. The platform’s mission is to “ empower and share the world’s imagination, knowledge, and moments that matter. Source: SensorTower.

Brands 114
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7 Steps to Jump-Start Your B2B Instagram Presence

Oktopost

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. On Instagram, there are over 1 billion monthly active users as of 2018 , with 90% of those users under 35 – that’s a ridiculous amount of people. Tip #4: Use Hashtags.

B2B 124
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The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy

Sprout Social

Since the platform first became available in the U.S. in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. And as seemingly every platform adopts a TikTok-like feature (e.g., The TikTok boom is in full effect. lucyedwardsblind.

Trends 144
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Everything Marketers Need to Know About TikTok

Likeable

merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. as one of the most downloaded apps of 2018. Challenges are the norm, usually grouped together with a hashtag. Memes : TikTok even has its own meme videos that simply catch on. What is TikTok?

Meme 111
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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. In its early days, TikTok was known as the social media platform of choice for young people. In a study from Nielsen , TikTok users said one of their top reasons to use the platform is “to lift my spirits.”

Education 162
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The complete guide to social media and the beauty industry

Sprout Social

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. A post shared by SAVANNAH PEÑA (@vmariexoxo_) on Oct 5, 2018 at 1:01pm PDT. In short, hashtags and UGC are crucial to creating a much-needed sense of advocacy and community.

Industry 102