How Your Business Can Survive the 2018 “Facebook Apocalypse”

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Zuckerberg made an announcement on January 11, 2018 that some have labeled “ Facebook’s Nuclear Bomb “: You can read the post for yourself, but these are the highlights: People feel better and happier when they have conversations with friends on Facebook. The sky is falling!

Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

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” We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more. Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

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10 Social Media Predictions for 2019

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Storytelling emerged in 2018 as a core technique for engaging consumers. FUN FACT: The voice search market grew by a jaw-dropping 187% in the second quarter of 2018. UGC comes in the form of photos, videos, memes and stories and is set to rise dramatically in 2019.

Instagram Year in Review: Top Trends from 2018


2018 was a big year for Instagram! Let’s take a look back at Instagram in 2018 and the biggest moments from the year: Table of Contents. Popular on Instagram in 2018. Top Brands on Instagram in 2018. Trending on Instagram in 2018. Popular on Instagram in 2018.

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Social Media Glossary: 100+ Terms and Definitions for Online Success [Infographic]

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Do you know your geotag from your hashtag, your native ad from your meme? If you find yourself unsure about the latest buzzwords, check out this list

7 Types of Questions to Post on Instagram

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There’s a reason that inspirational memes and quotes float around on a daily basis. This is a fun format to share a joke, or humorous meme– just make sure that you really know your audience and don’t cross a line. Don’t Forget the Hashtags!

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A Marketer’s Guide to Decoding Social Media Algorithms in 2019

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So genres of content can be things like memes, fitness posts, quotes, pets, etc. Hailley : One great thing to note is that if you’re working hard on creating great hashtags, that is a part of the algorithm for the Explore pages so more people will find your content that way.

The complete guide to social media and the beauty industry

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A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. A post shared by SAVANNAH PEÑA (@vmariexoxo_) on Oct 5, 2018 at 1:01pm PDT. Be sure to TAG us in your favorite memes, gorgeous!

Tips for Engaging with Social Movements as a Brand

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Social media is now a massive world full of brand advertising, memes, news, influencers, and even movements to demand social change.

A Painless Guide to Social Media Marketing for Dentists

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But it’s 2018 and more likely than not, your audience is on social. A post shared by Jacaranda Smiles (@jacarandasmilesfl) on Apr 30, 2018 at 8:00am PDT. A post shared by Your Daily Dose Of Dentistry (@about_dentistry) on Apr 30, 2018 at 4:12am PDT. Branded hashtags.

5 fitness brands winning social media

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A post shared by lululemon (@lululemon) on Jun 19, 2018 at 5:26pm PDT. — lululemon (@lululemon) September 17, 2018. — lululemon (@lululemon) June 14, 2018. — lululemon (@lululemon) September 25, 2018. — Nike (@Nike) August 25, 2018.

The Ultimate Guide to Social Media for Gamers

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The platform’s dedicated gaming section boasts nearly 80 million subscribers as of September 2018 and represents some of YouTube’s most-viewed content. A post shared by Erin 💖👾💖 (@erinplaysgames) on Jun 23, 2018 at 6:49pm PDT. Memes.

Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

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We know memes and gifs are cool. Hashtags aren’t enough. It’s not about whether to use a hashtag or what hashtag to use: it’s about making it clear to an average consumer that there’s a relationship they might not otherwise be aware of. Guest Post by Kerry O’Shea Gorgone.

How Glossier Built a Cult Following on Social Media


A post shared by Glossier (@glossier) on Jun 12, 2018 at 6:16am PDT. A post shared by Glossier (@glossier) on Jan 16, 2018 at 8:04am PST. A post shared by Glossier (@glossier) on Jan 17, 2018 at 5:31am PST. A post shared by Glossier (@glossier) on Feb 3, 2018 at 8:22am PST.

How to Use Instagram Analytics to Grow Engagement and Followers


For example, if you have a younger target audience and demographic, you could try posting more often or sharing memes or animated GIFs. If you want to get more engagement and followers, it all starts with understanding Instagram analytics.

8 Competitive Benchmark Tactics to Measure Your Brand

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Rather than try to pump out as much content as possible, you should strive to make every post count whether it’s through captions, hashtags and, of course, scheduling. For example, Hubspot’s Instagram boasts everything from how-to education content and memes to motivational videos and beyond. Perhaps they don’t do much in terms of user-generated content and hashtags. For example, are you up on all of your industry hashtags?

8 Popular Instagram Trends of 2020 (So Far!)


This is big news for the platform as it’s the first time creators will be able to make money directly from IGTV since its launch in 2018. Instagram Trends 2020 #5: Memes are Taking Over. Memes are really popular on Instagram — like really, really popular.

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7 Steps to Jump-Start Your B2B Instagram Presence


On Instagram, there are over 1 billion monthly active users as of 2018 , with 90% of those users under 35 – that’s a ridiculous amount of people. Tip #4: Use Hashtags. Instagram videos and photos are categorized by hashtags.

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Everything Marketers Need to Know About TikTok


merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. as one of the most downloaded apps of 2018. Challenges are the norm, usually grouped together with a hashtag. Memes : TikTok even has its own meme videos that simply catch on. First there was Vine, then, and now TikTok. Vine was shut down in early 2017, and

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What is viral marketing (and does it actually work in 2020)?

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Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. Perhaps it’s a meme. Use hashtags to spread the word.

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Trendjacking: Jumping In on Internet Culture & 3 Brands Doing it Right


Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. For example, if a brand came out today with a “Keep Calm and Carry On” meme post, many followers would be confused by the post due to its irrelevance.

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4 Top Sports Brands on Social—And What We Can Learn From Them


Gritty, the Philadelphia Flyers’ bright orange, furry, googly-eyed mascot, became an overnight sensation back in 2018 after his recreation of Kim Kardashian’s “Paper” magazine cover garnered 6.1

The Next Big Thing in Social: Top 7 Brands Embracing TikTok

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TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more.

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What to Post on Instagram: 15 Creative and Engaging Ideas


Trends, memes, and challenges are great ways to inject some fun and relevance to your brand. You can also share a funny meme or—if you dare—create one for yourself. A post shared by apple (@apple) on Jan 1, 2018 at 9:01am PST. Use a daily hashtag.

7 Mental Health Tips for Social Media Managers


You can mute keywords on Twitter , which hides particular words, phrases, usernames, emojis, or hashtags from your timeline. You could follow funny meme accounts, motivational speakers, stunning travel accounts, or even accounts that are just inspirational quotes.

Everything Social Marketers Need to Know About Generation Z


Janet Hibbs, PhD, shares with Refinery29 , citing an October 2018 report from the American Psychological Association. Instagram meme accounts are dedicated to simply reposting popular Tik Toks. You’re in a meeting with your boss when it happens. Your breathing starts to quicken.

The 5 Most Important Social Media Trends to Watch for in 2020


Posted by Citadel Careers on Wednesday, May 16, 2018. Citi created the hashtag #itsabouttime. Songs are getting shorter as artists take a “ meme-first ” approach to creating music.

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Instagram vs Facebook: which is best for your brand’s strategy?

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As of June 2018, Instagram has grown to a whopping 1 billion monthly active users , positioning itself as one of the fastest growing social media networks globally. Although you may run into a reshared meme or two while you are scrolling through the app.

Social Media in Government: Benefits, Challenges, and How it’s Used


Social media isn’t just a good way to share memes and keep up with what’s trending. Get ready to celebrate National Park Week 2018 from April 21 through 29! A post shared by National Park Service (@nationalparkservice) on Apr 11, 2018 at 12:39pm PDT.

Everything Brands Need to Know About TikTok in 2020


It’s been a minute since TikTok crashed the global social media party in 2018. Tracks on TikTok have high meme potential, and it’s turned the app into something of a hitmaker. TikTok officially made its overseas debut in 2018 when it merged with

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Can you make a great six-second ad? Here’s what we learned from the best

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On Instagram, you can upload a pretty photo or a meme. And according to an AdStage report, in 2018 the average CPM on YouTube was $9.68. Feel free to send us a link on Twitter, Instagram, or Facebook, and use hashtag #bufferpodcast so that we can spot it!

Always up-to-date list of Facebook ad sizes & specs

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New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. Last Updated: March 5, 2019 Whether it’s a brand promotion, video, news update or even a meme, visual content rules. Not sure how many hashtags it takes to improve your post's engagement on Instagram? Last updated: March 26, 2019. Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. Nearly everyone is there.

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How the Twitter Algorithm Works in 2020 and How to Make it Work for You


Especially since the algorithm’s first appearance on the platform made #RIPTwitter a trending hashtag. — Twitter (@Twitter) December 18, 2018. It also helps determine what appears in In Case You Missed It (ICYMI), Twitter Moments, For You, trending hashtags, and more. .

20 Important TikTok Stats Marketers Need to Know in 2020


Since its global release in 2018, TikTok’s growth has been explosive. These TikTok statistics will help you tell the forest from the memes. Despite only being released globally in 2018 , it ranks as one of the most downloaded apps of the last decade.

How the Twitter algorithm works in 2020

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A lot of people enjoy the original, chronologically ordered Twitter timeline , so as of late 2018, the option was added to toggle between seeing the top Tweets first, also known as the algorithm model, and the latest Tweets first, a real-time feed.

The Ultimate List of Social Media Definitions You Need to Know


Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. Comments can include text, hashtags, @ mentions, and emojis. Hashtag.

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12 Tips for Creating Engaging Visual Content on Social Media


— John Burn-Murdoch (@jburnmurdoch) February 7, 2018. A post shared by Glamour (@glamourmag) on May 27, 2018 at 8:39am PDT. On Instagram and other platforms, hashtags sub for keywords. A post shared by Picame (@picame) on Mar 6, 2018 at 3:11am PST.

30 Social Media Content Ideas and Examples for Brands


Posted by BIRCHBOX on Tuesday, February 20, 2018. Our very own Freddie Pike was named 2018 Co-op Student of the Year for Memorial University of Newfoundland! Memes. Before you post to social media using a meme, make sure you understand its meaning.

How to Use Twitter Analytics: The Complete Guide for Marketers


— Twitter Business (@TwitterBusiness) December 13, 2018. For example, in April, the Monterey Bay Aquarium decided to break from its serious, credible tone by tweeting a series of memes: 5 Jobs Sunfish Edition. But the memes got engagement numbers well above the aquarium’s norm.