Sprout Social

JANUARY 16, 2020

Speaking of which, IHOP’s 2018 “IHOB” campaign which saw the brand temporarily deem themselves the “International House of Burgers” is actually another notable viral marketing example. Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots. For example.

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Meme Marketing Hashtag Campaign 108

Later

SEPTEMBER 19, 2018

However, while it ’s fairly easy to produce beautiful photos and a curated feed on Instagram, many small businesses forget a key ingredient: strategizing their posts to sell. When it comes to using Instagram for small business, you need to approach it as a curated visual experience that showcases your brand.

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Small Business Instagram Strategy Hashtag 61

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. What social activities (platforms, hashtags, accounts) should be used to reach them? Hashtag usage. curated and ?

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Social Media Strategy Guidelines Template 113

Pixlee

NOVEMBER 8, 2018

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. User-generated content, such as a social feed curated according to Instagram hashtags, resonates powerfully with consumers, particularly at that crucial time prior to purchase. It’s one thing to see a blouse on a faceless mannequin.

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Retail Curation Hashtag Fashion 69

Buffer Social

OCTOBER 1, 2018

Today, in 2018, that number is very likely to be smaller than six percent. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Curate user-generated content. Twitter algorithm. Never do clickbait. OptOutside.

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Organization Flipboard Social Media Company 108

Pixlee

SEPTEMBER 21, 2020

Denim super brand Guess partnered with video-sharing platform TikTok in 2018, launching its #InMyDenim viral campaign. After collecting and curating content via the hashtag #KiraGrace, the brand saw a massive uptick in customer engagement and brand loyalty. Guess’s #InMyDenim TikTok Campaign.

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UGC Brands Apparel Content 56

Hootsuite

JUNE 26, 2019

. — RuPaul's Drag Race (@RuPaulsDragRace) March 5, 2018. Create a hashtag. A branded hashtag is a handy way for you and your guests to find all content related to your event across social channels. Create a hashtag that hasn’t had much prior use so that your event doesn’t get buried in a mountain of irrelevant content.

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Eventful Social Media Hashtag HootSuite 111

Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . But how do Instagram hashtags work?

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Hashtag Instagram Travel Communities 111

agora pulse

DECEMBER 13, 2018

Storytelling emerged in 2018 as a core technique for engaging consumers. FUN FACT: The voice search market grew by a jaw-dropping 187% in the second quarter of 2018. The campaign got over 3,000 uses of the hashtag in under a year and 14,000 visitors to their website. Curate the best entries and display them on your website.

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Social Media UGC Adwords Influencer 132

Sprout Social

JUNE 30, 2019

As of June 2018, Instagram has grown to a whopping 1 billion monthly active users , positioning itself as one of the fastest growing social media networks globally. Curated Content. Facebook is a great platform to curate content. It’s generally curated blog posts, news or content that’s just being shared from other accounts.

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Instagram Strategy Facebook Social Networking 101

Buffer Social

JULY 16, 2018

alone in 2018 and $9 billion globally by 2020. Hailley : Instagram is a very promising platform in terms of both organic posting AND advertising in 2018 and beyond. billion monthly active users by the end of 2018. But, did you know that Instagram now makes up more than one-third (36%) of Facebook’s total ad revenue?

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Instagram Strategy Tips How To 75

Later

SEPTEMBER 12, 2019

A post shared by Lamic Kirabo (@lamickirabo) on Nov 11, 2018 at 1:32am PST. A post shared by Gabriella Cigliano (@bri.ellle) on Jul 3, 2018 at 3:33am PDT. Off the back of their successful campaigns each year, Apple hosts a monthly community challenge to encourage their community to keep the #ShotOniPhone hashtag strong. .

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UGC Content Instagram Hashtag 60

Later

JULY 3, 2020

This is big news for the platform as it’s the first time creators will be able to make money directly from IGTV since its launch in 2018. Tag @Over and use the hashtag #OverDesignChallenge That’s it! But that’s beginning to change. It was really just a matter of time. But fascinating, nonetheless). Here’s how to enter: 1.

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Trends Instagram Meme Badge 110

Buffer Social

AUGUST 23, 2018

Hashtags : A great way to increase the visibility of your content to new audiences. The same best-practices that you implement when posting your own quality content also apply to curated content shared on LinkedIn. Eye-catching images : Clean, simple aesthetic helps your content to stand out. Re-Buffer your top content.

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LinkedIn Company Tips RSS 104

Buffer Social

DECEMBER 17, 2018

Hailley : James Scherer , lead editor at Wishpond , shares marketers frustrations with the fall in organic reach for brands on Facebook (especially with the announcement from the platform in January of 2018). And to do that, she recommends content curation. Make sure that it’s on-brand and provides real value to your audience.

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Social Media Marketing Curata Influencer 110

Later

OCTOBER 9, 2018

Here are some ways to curate a social media feed that is right for you: Unfollow accounts that don’t make you feel good. You can mute keywords on Twitter , which hides particular words, phrases, usernames, emojis, or hashtags from your timeline.

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Social Media Management Social Media Tips Feed 110

Later

FEBRUARY 19, 2020

Trying to stand out on an app with over 1 billion monthly users is no easy task – but Instagram hashtags make it easier! . That’s because hashtags are great at increasing the discoverability of the content you share. In fact, according to our research , influencers who post with 10+ hashtags get an average engagement rate of 6%! .

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Hashtag Instagram UGC Comments 82

Later

MAY 24, 2020

Here are some ways to curate a social media feed that is right for you: Unfollow Accounts That Don’t Make You Feel Good. You can mute keywords on Twitter , which hides particular words, phrases, usernames, emojis, or hashtags from your timeline. A post shared by Alex Michael May (@alexmichaelmay) on Sep 30, 2018 at 4:01pm PDT.

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Social Media Management Social Media Tips Instagram 98

Sprout Social

JANUARY 30, 2019

Because 2018 was a whirlwind year for social marketing to say the least. Pop-Tarts (@PopTartsUS) March 6, 2018. Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Hashtag performance. What were your most used hashtags on your own side?

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Social Media Strategy Marketing How To 112

Sprout Social

APRIL 22, 2019

Considering the platform brought in between $8 and 9 billion in 2018 alone, I’d say Mark Zuckerberg is pretty happy about that acquisition. While able to keep a carefully curated feed, your brand can also share behind-the-scenes footage, video clips, graphics and more on your Story. The most popular hashtag is #love.

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Instagram Marketing Hashtag Statistics 111

Oktopost

MAY 30, 2022

The current app originated in 2018 after a popular lip-syncing app, Musical.ly, was merged into TikTok. The paid ads feature on TikTok is new and allows brands to create their own trends, filters, and hashtags. Instead of a curated, aesthetic approach, take a vulnerable and unique stance. Post Regularly. Befriend the Trend.

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B2B Examples Marketing Small Business 111

Hootsuite

DECEMBER 10, 2019

From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. Be sure to include keywords and related hashtags. More than 56 million searches were made in 2018 for Valentine’s Day, 227 million for Halloween, and 321 million for December holidays. Create your first Pin.

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Strategy How To HootSuite Groups 145

Socially Sorted

FEBRUARY 27, 2017

Avoid doing it for curated content and other people’s posts. Here are some stats for you: 84% of all communication will be visual by 2018 (Reuters/Cisco, 2014). find the best content for your audience based on the industry, interests, keywords, hashtags or any social profile you love. 9 Post More Visual Content.

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Facebook Video Eventful Engagement 40

Later

SEPTEMBER 29, 2018

A post shared by Vogue (@voguemagazine) on Aug 25, 2018 at 9:49pm PDT. A post shared by REVOLVE (@revolve) on Sep 6, 2018 at 1:57pm PDT. Companies like Revolve , Benefit , and Boohoo are taking small, highly curated groups of Instagram influencers on vacations to benefit from their significant and relevant followings.

Trends 85

Trends Instagram Marketing Influencer 85

Sprout Social

DECEMBER 12, 2018

Based on what we saw in 2018 , the answer is surprisingly simple. From analyzing hashtags to your top-performing posts, Sprout represents the ultimate optimization tool for brands looking to fine-tune their social presence in addition to scheduling content. What do marketers want from social media in 2019? Hey, we get it.

Social Media 111

Social Media Tools Tweetdeck Curation 111

Hootsuite

JUNE 12, 2020

When you use a hashtag or location sticker, your story is more likely to appear in Explore or the sticker’s larger story. A 2018 study by Facebook IQ found that Story ads performed best at 2.8 Sticker Taps : The number of taps on the location, hashtag, mention or product stickers in your story. seconds per scene. Interactions.

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Metrics Analytics Instagram How To 145

Hootsuite

JULY 8, 2019

For instance, curator Kimberly Rose Drew travelled to Milan for a takeover with Prada: View this post on Instagram. A post shared by kimberly not kim (@museummammy) on Sep 20, 2018 at 5:29am PDT. Choose a hashtag. This step could be optional, if your takeover is part of a bigger campaign that has a hashtag already.

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Hosting Instagram How To Hashtag 111

Sprout Social

SEPTEMBER 10, 2018

A post shared by YEAH YEAH YEAHS (@yeahyeahyeahs) on Jun 4, 2018 at 8:15am PDT. Meanwhile, blink-182’s Instagram highlights their tour dates and Las Vegas residency, in addition to social-specific hashtags they want their fans to tag themselves with. A post shared by HAIM (@haimtheband) on Apr 19, 2018 at 2:59pm PDT.

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Social Media Real Estate YouTube Instagram 107

Unmetric

JULY 26, 2018

Time period : 1 January, 2017 to 30 June, 2018. — University of Michigan (@UMich) February 14, 2018. The honorary degree recipients for Commencement 2018! A post shared by Harvard University (@harvard) on May 24, 2018 at 6:54am PDT. There is no dearth of hashtag campaigns when it comes to universities.

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Social Media Strategy Hashtag Research 120

Unmetric

JUNE 12, 2018

In April 2018, Durex India announced its entry into the flavored condom segment. Watsa took over the brand’s social media handle to answer queries related to sexual fantasies of their online audience under the hashtag #AskTheSexpert. — Durex India (@DurexIndia) April 3, 2018.

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Content Campaign YouTube Hashtag 113

Unmetric

JUNE 20, 2019

The time period used to analyze this report is from 1st April 2018 – 1st April 2019. A post shared by Netflix US (@netflix) on Dec 31, 2018 at 9:01pm PST. Netflix’s hashtag game on Instagram is pretty simple yet their posts garner a lot of engagement and interactions. Signup for a demo. View this post on Instagram.

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Industry Social Media Strategy Upcoming 135

Oktopost

MAY 30, 2022

The current app originated in 2018 after a popular lip-syncing app, Musical.ly, was merged into TikTok. The paid ads feature on TikTok is new and allows brands to create their own trends, filters, and hashtags. Instead of a curated, aesthetic approach, take a vulnerable and unique stance. Post Regularly. Befriend the Trend.

B2B 62

B2B Examples Marketing Small Business 62

Buffer Social

FEBRUARY 5, 2019

A post shared by Kenny Sing (@turn.studio) on Jul 15, 2018 at 9:12am PDT. Sing would also look for specific hashtags used in contests hosted by top accounts and feature those hashtags in his own posts. A post shared by Kenny Sing (@turn.studio) on Aug 30, 2018 at 4:32pm PDT. “I View this post on Instagram. But it worked.

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Project Instagram Patterns Hashtag 80

Likeable

SEPTEMBER 10, 2018

The brand retweets its customers going on Target runs, utilizes hashtags (including trending ones), runs polls, posts GIFs, and engages with its customers. — Target (@Target) August 15, 2018. Carefully curated and targeted, videos will appear in users’ timelines during and after product announcements and launches.

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Brands Twitter Transportation Apple 74

Buffer Social

FEBRUARY 5, 2019

A post shared by Kenny Sing (@turn.studio) on Jul 15, 2018 at 9:12am PDT. Sing would also look for specific hashtags used in contests hosted by top accounts and feature those hashtags in his own posts. A post shared by Kenny Sing (@turn.studio) on Aug 30, 2018 at 4:32pm PDT. “I View this post on Instagram. But it worked.

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Project Instagram Patterns Hashtag 60

Sprout Social

OCTOBER 26, 2021

Promoting jobs with hashtags on TikTok or Instagram and using these platforms to show audiences what it’s like to work for your company. For example, on Twitter you’ll want to incorporate hashtags to join the right conversations and make it easier for your team to reach out to possible referrals. TikTok Resumes. Measure your results.

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Later

JULY 25, 2019

Should you use emojis and hashtags? If you want to see what it looks like today, check out my 2018 business year review. Fella uses Later to curate a stunning and balanced feed, with Instagram shopping posts masterfully integrated throughout. ?? ??? The disclosure hashtag has to be easily noticed and understood by users.

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Instagram Hashtag Engagement Feed 86