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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. TikTok’s content is also a sharp departure from the perfectly curated images made popular by the rise of Instagram. To kick off the challenge, GUESS partnered with popular influencers including @ourfire (2.3M Source: SensorTower.

Brands 114
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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

As a quick aside, it’s worth pointing out this isn’t Facebook’s first TikTok-inspired rodeo – it rolled out the ill-fated Lasso in late 2018, only to kill it off in July 2020 due to lack of uptake. Add a video caption and include relevant hashtags. Change the cover (thumbnail) image. Tag friends or collaborators.

Instagram 234
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8 marketing campaign ideas that customers will engage with

Sprout Social

Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term). Connect with influencers to raise brand awareness. Promoting a #hashtag. Note that a campaign is the sum of its parts. Measurable.

Campaign 137
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7 Brands With a Killer Social Media Campaign

Later

Want to easily find and curate user-generated content for your feed? Stanworth created a unique hashtag , posted a selfie, and then tagged influencers like The Birds Papaya in the post, challenging them to create their own. And using a unique hashtag is key for aggregating the posts and measuring results.

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8 ways to effectively extend your Instagram reach

Sprout Social

A post shared by Starbucks Coffee ☕ (@starbucks) on Nov 14, 2018 at 8:58am PST. There’s also the fact that optimization varies from platform to platform when it comes descriptions and hashtags. Check out how Beardbrand curates their Instagram content for their homepage. CaramelBruleeLatte.

Instagram 101
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10 Social Media Predictions for 2019

agora pulse

Storytelling emerged in 2018 as a core technique for engaging consumers. FUN FACT: The voice search market grew by a jaw-dropping 187% in the second quarter of 2018. Marketers Will Invest Heavily in YouTube Influencers. We all know that influencer marketing is huge but vlogging by influencers is set to get mammoth in 2019.

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Improving the Customer Experience Through In-Store Signage Innovations

Pixlee

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. In fact, according to Cisco , more than 40 percent of shoppers say that digital displays, such as video walls, can influence their purchases notably. But is that such a surprise? It’s one thing to see a blouse on a faceless mannequin.

Retail 69