Ignite Social Media

FEBRUARY 7, 2017

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media. Always Consider Your Audience First. Be Authentic.

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Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Because Old Navy is a lifestyle brand, UGC is the perfect way to promote their retail products by connecting with their customers and staying up to date with the latest trends. Breckenridge.

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Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

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Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. billion — six times higher than in 2017. billion in 2022. Image source.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Challenges are an essential feature of TikTok’s community and probably the best known of all the marketing techniques. Let’s lay it on the table.

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Pixlee

SEPTEMBER 3, 2020

A leader to watch in inclusive marketing, this brand not only tackled representation but reflected their diversity-related goals authentically through engaging with a target community. The campaign’s goal is “to unite and inspire people to take action in their communities” using the power of sport. .

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Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Under Armour.

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Ignite Social Media

FEBRUARY 27, 2017

In the world of social media marketing, it’s a misconception that we’re always hidden behind our computer screens scouring social channels 24-7. Every so often, we get the opportunity to support our client’s event activations via social. UGC Aggregator at the Venue. Behind-the-Scenes Coverage.

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Sprout Social

JANUARY 27, 2017

However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story. This week at #SproutChat , we discussed incorporating company culture in a business’ social content strategy. — Stephanie Zatyko (@ExperianDQSteph) January 25, 2017. K4BdAA7w9k.

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Pixlee

MAY 21, 2020

According to eMarketer, social ad spending is predicted to increase to $43 billion this year — an increase of 20%. Social video ads will count for roughly one-third of US digital video ad spending in 2020. Public Social Feeds Matter Now More than Ever. The Brands Using Paid Social Have Changed. And for good reason, too.

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Sprout Social

OCTOBER 10, 2016

What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Companies now strive for different and new Instagram stats to understand how they engage and communicate with customers. Several social media marketers know when and how to post to Instagram, and even who to target.

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Buffer Social

JULY 16, 2018

In our latest episode of The Science of Social Media , we’re exploring tons of detailed tips, strategies, and best-practices for how businesses can sell on Instagram like the pros. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Let’s dive in!

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Sprout Social

APRIL 11, 2017

Social media monitoring. Community hashtags. So when you want to measure the success of a campaign, or see if your brand is becoming more popular on Instagram, you can analyze your branded hashtags with social media monitoring tools. A post shared by Ryder Carroll (@bulletjournal) on Apr 8, 2017 at 5:49am PDT.

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Pixlee

OCTOBER 24, 2018

This messaging will then feed into your entire social media and marketing strategy, from email marketing to replies to customers on Twitter. Take Advantage of User Generated Content (UGC). The holidays are a great time to finally give customers what they want: a business that helps push social issues forward.

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Sprout Social

AUGUST 12, 2020

But success in the market doesn’t always translate to success on social. Consumers and social marketers agree that a brand’s social media presence stands out from the competition when it’s creative , memorable and impactful. Gamification is another way Nike turns heads on social. So what’s their secret? Memorable.

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Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. The breakdown of social media projects.

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Sprout Social

JUNE 16, 2016

The following tips will help your brand up its visual storytelling game and build a larger and more engaged community on Instagram. Once this question is answered, a set of defined objectives based on your existing social media strategy and overarching marketing goals should be set. January 2017. Define Your Objectives.

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Ignite Social Media

JANUARY 11, 2017

This saying applies to all of our New Year’s resolutions – getting in shape, becoming financially stable, and yes, your social media strategy, too. Map out in writing the next 10 steps to get your social media on track this year, and you’ll be reaping that ROI before you know it. What are your social media goals?

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Buffer Social

OCTOBER 27, 2016

One of the best aspects of social media is being able to share something with your followers. And by 2017, this figure is predicted to rise to 70.7%. According to research from marketing startup Crowdtap and the global research company Ipsos , millennials and other generations trust UGC 50% more than other types of media.

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Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. 7 social media campaign examples to learn from.

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Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content.

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Sprout Social

APRIL 5, 2017

While it might have been a few centuries before social media existed, the same sentiment rings true to marketers and community managers today. When you make social media scheduling a priority, you plan for the future and stay one step ahead in an industry that changes so quickly. Social Media Scheduling Tips.

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Later

JANUARY 30, 2019

The Ultimate Guide to Instagram Hashtags in 2019 will help you understand everything you need to know about using Instagram hashtags to get more followers, improve your posts’ engagement rates and build a community around your business. . Community Hashtags. We bet you are! But how do Instagram hashtags work?

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Pixlee

NOVEMBER 17, 2021

Take Advantage of User-Generated Content (UGC) Galleries. Not only does showing UGC shared on social media or directly uploaded by your existing customers show your site visitors you’re celebrating your brand community, but it also serves as inspiration to help them find a product that might match their needs.

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Later

AUGUST 11, 2019

billion in 2017. When it comes to planning your holiday ecommerce campaign on social media, it’s important to start with the end in mind — your goals and KPIs! Once you have a clearly defined goal for your social media campaign, you’ll be able to come up with strategies to achieve your goal.

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Later

SEPTEMBER 22, 2019

A post shared by Later: Social Media Scheduler (@latermedia) on Mar 11, 2019 at 9:23am PDT. Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . In an age when social media is muttered as a curse I would like to say thank you.

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Pixlee

DECEMBER 30, 2020

Editor’s note: Community is central to everything at Pixlee. And luckily, we’ve got a great community of experts to share thoughts with. In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms.

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agora pulse

NOVEMBER 25, 2020

Fortunately, we’ve got tips to help you strengthen your SEO writing for social media starting right away. But what about social media? Can your social media channels get picked up on search engines? In this article, I’m going to show you my tried and tested SEO writing hacks to boost your social media.

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Hootsuite

SEPTEMBER 8, 2020

And every good social marketer needs a great social media style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines). Fortunately, so is Hootsuite.

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Later

JULY 25, 2019

Not only will this strengthen the sense of community on your Instagram account, but it will also provide positive indicators for the Instagram algorithm — which will lead to more exposure for your post. . A post shared by Later: Social Media Scheduler (@latermedia) on Jun 29, 2019 at 11:24am PDT.

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Buffer Social

MAY 9, 2016

For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following, and incredible engagement from our audience. That strategy is the implementation of user generated content (UGC). Why UGC is Important for Brands.

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agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. zero social media budget?

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Keyhole.co

JULY 29, 2023

How does Starbucks create a presence of different social media networks? In this post, we will take a well-rounded look at Starbucks’ social media marketing strategy, the different kinds of posts it shares and the kind of engagement they get. To automate this, you will need a social media management software.

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