Buffer Social

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 Try pinpointing your most engaged newsletter subscribers or social media followers, or most frequent customers and then reaching out with a more personalized message and discount code. 

Examples 92

Examples Campaign Discount Marketing 92

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. TikTok is Full of User-Generated Content (UGC). billion in 2021.

Strategy 86

Strategy Brands UGC Apparel 86

Ignite Social Media

JULY 18, 2017

Get a taste of life on the edge and see what else there is to explore with your FREE 2017 Outer Banks Travel Guide. Posted by Visit The Outer Banks on Sunday, March 12, 2017. Consider using influencers or UGC (User Generated Content) to show off your product or service all year round. Show Fans the Perks of your Product.

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Activities Brands Banking UGC 121

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. billion — six times higher than in 2017. billion in 2022. Image source.

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Trends Social Media UGC Marketing 298

Ignite Social Media

FEBRUARY 7, 2017

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media. Always Consider Your Audience First. Be Authentic.

Social Media 60

Social Media Content Authentication UGC 60

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

Campaign 111

Campaign Social Media Metrics Trends 111

Pixlee

SEPTEMBER 17, 2018

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The sports apparel brand can also leverage these photos directly on social media platforms.

Campaign 67

Campaign UGC Apparel Content 67

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. It also drives engagement, posts with UGC have a 4.5% higher conversion rate than non-UGC posts. 5 Glossier. glossier / 1.6 million followers.

Instagram 139

Instagram Brands UGC Travel 139

agora pulse

SEPTEMBER 26, 2019

So, what does this art experience have to do with social media? After all, at the heart of social media, we craft stories and engage our audience. A post shared by Cleveland Museum of Art (@clevelandmuseumofart) on Dec 6, 2017 at 11:56am PST. ArtLens delivers a personalized experience across devices.”.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

agora pulse

SEPTEMBER 26, 2019

So, what does this art experience have to do with social media? After all, at the heart of social media, we craft stories and engage our audience. A post shared by Cleveland Museum of Art (@clevelandmuseumofart) on Dec 6, 2017 at 11:56am PST. ArtLens delivers a personalized experience across devices.”.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Marketing your product to Gen Z needs to feature user-generated content (UGC). Its popularity has spread far and wide. Let’s lay it on the table.

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UGC Hashtag How To Meme 139

Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Because Old Navy is a lifestyle brand, UGC is the perfect way to promote their retail products by connecting with their customers and staying up to date with the latest trends. Breckenridge.

UGC 59

UGC Brands Apparel Content 59

Pixlee

FEBRUARY 23, 2018

Social Media. Not surprisingly, social media platforms will continue to play an important role in customer acquisition. Some advice for creating social media awareness for brands include: Identifying a target platform. Expect to see user-generated content (UGC) become even more common in 2018.

Retail 55

Retail Trends UGC Authentication 55

Ignite Social Media

FEBRUARY 27, 2017

In the world of social media marketing, it’s a misconception that we’re always hidden behind our computer screens scouring social channels 24-7. Every so often, we get the opportunity to support our client’s event activations via social. UGC Aggregator at the Venue. Behind-the-Scenes Coverage.

UGC 60

UGC Aggregator Fashion Eventful 60

agora pulse

OCTOBER 30, 2018

It’s been a busy few months since we published a Social Media Lab review here on the main blog! In late 2017, Twitter launched something called Twitter Promote. GO HERE to read the full experiment or listen below: A Quick Study on User Generated Content on Instagram (UGC). What is the Social Media Lab?

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Review Hashtag UGC Instagram 89

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. When they noticed that massive amounts of content with the hashtag #SeeAustralia were being shared on social media, they realized it was a great opportunity to bring travelers into the conversation.

Campaign 43

Campaign UGC Content Tourism 43

The Realtime Report

FEBRUARY 16, 2017

Participants were asked to complete a series of questions focused on how their organization is currently leveraging influencer marketing and expected change in 2017. 2017 Forecasted Influencer Marketing Spending. Taking a look ahead to 2017, there will be an uptick in investment in influencer marketing. – Content Trends.

Video 131

Video Retail Influencer YouTube 131

Talkwalker SM

JUNE 2, 2016

Social media users decide when, where, and how they want to engage with brands. But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close. Why UGC is Powerful for Beauty Brands. say they plan to increase their social strategy on visual platforms by 2017.

UGC 60

UGC Brands Content Instagram 60

Sprout Social

JANUARY 20, 2017

Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. — Keri Jaehnig (@kerijaehnig) January 18, 2017. — Keri Jaehnig (@kerijaehnig) January 18, 2017. SproutSocial A1: Definitely visual UGC!

Travel 40

Travel Industry Geotagging Content 40

Pixlee

SEPTEMBER 3, 2020

In 2017, Nike was recognized for introducing a hijab designed expressly for Muslim women athletes, and in 2019, the brand launched a new line of swimwear also designed for women who wear a hijab. Include a wide range of voices and experiences in ads, on social media, and in product images.

Brands 77

Brands Content Authentication Campaign 77

Sprout Social

JANUARY 27, 2017

More and more brands are incorporating company culture into their social strategies. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story. This week at #SproutChat , we discussed incorporating company culture in a business’ social content strategy.

Company 40

Company Content UGC Authentication 40

Pixlee

MAY 21, 2020

According to eMarketer, social ad spending is predicted to increase to $43 billion this year — an increase of 20%. Social video ads will count for roughly one-third of US digital video ad spending in 2020. Public Social Feeds Matter Now More than Ever. The Brands Using Paid Social Have Changed. And for good reason, too.

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Sentiment B2B HootSuite Retail 95

Buffer Social

JULY 16, 2018

In our latest episode of The Science of Social Media , we’re exploring tons of detailed tips, strategies, and best-practices for how businesses can sell on Instagram like the pros. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Let’s dive in!

Instagram 75

Instagram Strategy Tips How To 75

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. The breakdown of social media projects.

Social Media 40

Social Media Social Media Management Project Marketing 40

Pixlee

OCTOBER 24, 2018

This messaging will then feed into your entire social media and marketing strategy, from email marketing to replies to customers on Twitter. Take Advantage of User Generated Content (UGC). The holidays are a great time to finally give customers what they want: a business that helps push social issues forward.

Authentication 42

Authentication Brands CSR Hotels 42

Janet Fouts

NOVEMBER 7, 2017

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. User Generated Content (UGC).

UGC 87

UGC Report Social Media Nielsen 87

Sprout Social

OCTOBER 10, 2016

Several social media marketers know when and how to post to Instagram, and even who to target. But effective social and community managers go beyond that by researching and capitalizing on lesser-known Instagram stats. Could you imagine the state of social media marketing without hashtags? hashtags per brand post.

Instagram 40

Instagram Hashtag UGC Campaign 40

Sprout Social

AUGUST 12, 2020

But success in the market doesn’t always translate to success on social. Consumers and social marketers agree that a brand’s social media presence stands out from the competition when it’s creative , memorable and impactful. Take a page from Nike’s book and make use of UGC and on-screen text. Memorable.

How To 131

How To Apparel Influencer YouTube 131

Hootsuite

OCTOBER 19, 2023

Looking for inspiration for your Black Friday social media posts? From creative graphics and catchy captions to engaging videos and influencer collaborations , use these ideas and examples to make your Black Friday social media posts stand out. Bonus: Check out the weirdest holidays to celebrate on social media. #1

Examples 87

Examples Social Media Instagram UGC 87

Sprout Social

JUNE 16, 2016

Once this question is answered, a set of defined objectives based on your existing social media strategy and overarching marketing goals should be set. January 2017. One of the most authentic, compelling and affordable brand assets available today is user-generated content (UGC). It’s honestly up to you!

Instagram 40

Instagram Tips UGC Hashtag 40

Sprout Social

APRIL 11, 2017

Social media monitoring. So when you want to measure the success of a campaign, or see if your brand is becoming more popular on Instagram, you can analyze your branded hashtags with social media monitoring tools. Another advantage you with branded hashtags is the ability to get user-generated content (UGC).

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Hashtag Instagram Journal How To 111

Sprout Social

FEBRUARY 28, 2017

Universal Textiles (@unitextiles) February 20, 2017. Integrate UGC: Getting people to submit user-generated content as a part of their entry helps build buzz as well as gives you more content to share. Live video became wildly popular in 2016, and continues to be one of the top social media trends of 2017.

Twitter 40

Twitter Tips Fashion Open Source 40

Ignite Social Media

DECEMBER 12, 2017

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Now, it’s important to understand why social media content is so valuable. Then you’ve stumbled across the right blog post. Repurpose Existing Assets.

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Social Media Content UGC Influencer 239

Ignite Social Media

JANUARY 11, 2017

This saying applies to all of our New Year’s resolutions – getting in shape, becoming financially stable, and yes, your social media strategy, too. Map out in writing the next 10 steps to get your social media on track this year, and you’ll be reaping that ROI before you know it. What are your social media goals?

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Social Media Strategy UGC Energy 60

Hootsuite

MARCH 2, 2023

Social media does a great job of building brands and connecting businesses with their customers. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

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Social Media Brands HootSuite Policies 97

Keyhole.co

DECEMBER 7, 2020

Social commerce makes that happen by allowing shoppers to finish buying things directly through social media. In this post, you’ll discover what social commerce is and why you need it in your social media marketing strategy. What is social commerce? Let’s discuss how each of these work?

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Social Media UGC Hashtag Instagram 80