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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. Stanley has also aced the game of using hashtags and trends effectively. Instagram: 741.7K

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What Marketers Need to Know About TikTok

Ignite Social Media

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. Be real — It’s the antithesis of Instagram’s heavily curated, glossy versions of ourselves. Its origins here in the West can be traced back to 2014’s Musical.ly Brand Watch-Outs.

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok’s content is also a sharp departure from the perfectly curated images made popular by the rise of Instagram. To kick off the challenge, GUESS partnered with popular influencers including @ourfire (2.3M Source: SensorTower.

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2017 Social Media Trends Check-In

Ignite Social Media

LinkedIn recently announced a new feature called “Storylines” which curates and displays trending news stories and content, similar to Facebook and Twitter. That means you’ll have better access to the most pertinent daily news, important voices, and influencers, all based on your professional industry and interests.

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Meet 7 Twitter Influencers Who Follow Millions

Ari Herzog

These are influencers, entrepreneurs, and business advisers. Because they follow so many, and because most of who they follow are reciprocal followers, these seven people can influence awareness. Hashtags help me discern. I use lists and hashtags to listen. Lists enable me to curate my timeline with people to respond.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Fans and followers share their extreme sports and adventure experiences with Red Bull by tagging the brand’s social handles and using branded hashtags. The brand then curates and posts the best ones on its social channels. The brand started partnering with popular meme accounts on Instagram in 2016.

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag.

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