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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. TikTok is the leading destination for short-form mobile video.

Brands 114
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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. TikTok's popularity has exploded since its 2016 inception. The hashtag #smallbusiness currently has 25+ billion views on TikTok, so small business owners are using it for brand recognition in new audiences.

Trends 147
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Short-Form Video: The Secret to Standout Influencer Campaigns

Ignite Social Media

When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. Since 2016, time spent watching short videos has shot up by over 445% according to Adweek. A food brand could work with a food influencer to create a recipe tutorial using stop-motion.

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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Read on, and see what goes into the complex, fascinating formulas of the Facebook News Feed. Facebook algorithm values.

List 190
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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. Source: Instagram On LinkedIn, there are a few more objectives options for boosted posts: website visits brand awareness engagement video views, and messaging. All you have to do is choose a few simple targeting options and add a budget.

LinkedIn 107
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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60