Convince & Convert

FEBRUARY 1, 2016

Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. This approach calls for companies to view their content as an ongoing journey, something that changes and grows with your company and clientele.

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Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? It's all about their blog, or get SEO ranking, etc. link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015. And guess what?

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Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter.

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Socialmedia.biz

SEPTEMBER 6, 2016

Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. This impressive growth was achieved by companies that used specific development strategies with efficient marketing tactics and future profits analysis. 2 Social media has become increasingly important for marketing, including B2B.

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Webbiquity SMM

DECEMBER 30, 2014

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. For the most part, these predictions from Gazalla Gaya will hold true for 2015 as well. The 3 Goals For Your Content Marketing by B2B Marketing Insider. Content marketing is a hot topic. by HubSpot.

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Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” B2B Social Media Marketing Guides. do that for me?”

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Webbiquity SMM

JULY 28, 2015

Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. 38% of companies will hire more digital marketing professionals in the coming year.

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Webbiquity SMM

JULY 14, 2015

Know your market (B2B). Twitter is the place to engage with companies: While just 20 of the of Fortune 500 companies actually engage with their customers on Facebook, 83% have a presence on Twitter—as do 76% of the NASDAQ 100, 100% of Dow Jones companies, and 92% of the S&P 500. billion in 2015. ( MediaPost ).

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Webbiquity SMM

DECEMBER 2, 2014

What do marketers rate as the single most valuable SEO tactic? 91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. B2B content matters. NewsCred ). NewsCred ).

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Hootsuite

NOVEMBER 9, 2015

— Darren Rowse (@problogger) November 4, 2015. — Jay Baer (@jaybaer) November 6, 2015. — Kim Garst (@kimgarst) October 22, 2015. The best #socialmedia tools for 2015 #infographic by @iagdotme on @OpportPlanet https://t.co/5kyDy8Xx8P. — Lilach Bullock (@lilachbullock) November 5, 2015.

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Webbiquity SMM

MARCH 31, 2015

Why the Company Blog is More Important Than You Think by Business2Community. ” As if that isn’t enough, this post details four more “benefits an authentic company blog can deliver to the organization, beyond the top line” that make the effort required to maintain a high-quality, relevant blog presence worthwhile.

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Convince & Convert

AUGUST 26, 2015

Momentum Worldwide came out with a very insightful marketing chart for 2015. It barely loses to social media and SEO in inbound effectiveness, and surpasses every other outbound lead source by a significant percentage. Take a look at what these five companies have been doing with their email marketing. Don’t believe me?

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Hootsuite

NOVEMBER 9, 2015

— Darren Rowse (@problogger) November 4, 2015. — Jay Baer (@jaybaer) November 6, 2015. — Kim Garst (@kimgarst) October 22, 2015. The best #socialmedia tools for 2015 #infographic by @iagdotme on @OpportPlanet [link]. — Lilach Bullock (@lilachbullock) November 5, 2015. Lilach Bullock.

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Writtent Blog

SEPTEMBER 6, 2016

For example, according to the results of a 2015 survey by Gleanster Research, collaborating with Kapost, only 3% responded that content marketing was a future priority and 8% responded that it was a low priority. Only a minority (21%) say their #1 metric for their blog is “SEO (rankings & backlinks)”.

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Convince & Convert

AUGUST 11, 2015

The number one challenge for content marketers cited in Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends is ‘creating engaging content’. Quality Website content is more important than ever before for SEO. Most content fails, and the cost of that failure is real.

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Convince & Convert

NOVEMBER 6, 2014

And we’re tasked with understanding how social media, SEO, email marketing, native advertising, display, programmatic, video marketing, and PR work together for a single campaign. The Content Marketing Institute found in its 2015 B2B research that marketers use an average of 13 channels to reach customers.

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Platform Content Exercises Trends 144

Techipedia: Tamar Weinberg

JUNE 13, 2012

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Google’s SEO Mindset.

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Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

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Content B2B Marketing Hubspot 60

Oktopost

MAY 8, 2023

As of 2020, the number of SaaS apps used by the average business is 10x higher than it was in 2015, according to insights from BetterCloud. Traditional marketing and SEO are still vital cornerstones, but a strong social media campaign is tantamount to the foundations themselves. So, how does that look in practice?

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Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. Marketingeasy ).

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Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. Marketingeasy ).

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Statistics Social Media B2B Marketing 198

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. Previously known as Pinreach, Tailwind tracks activity across Pinterest about your company, products and competitors. 299/month – Designed for Agency teams to support multiple SEO and content marketing campaigns. Social Mention.

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Convince & Convert

MARCH 24, 2016

You can’t build an audience in 2015 with 400-word posts. Use LinkedIn to help you find the individuals within these companies. I came across a great collection of statistics relevant to my topic, listed under, “Top challenges for B2B Content Marketers.” You just can’t. Brian Dean, Backlinko.

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agora pulse

FEBRUARY 22, 2020

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. From my experience, B2C product sales work well on Instagram, but B2B services less so.

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Social Media UGC Tips CPM 175

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. Image Credit: MarketingCharts. Source ). Image Credit: MarketingCharts.

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