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Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Buffer Social

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. And, of course, it’s great for certain aspects of marketing including brand awareness.

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Why Facebook Is Cleaning Up The Neighborhood

Twist Image

Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Wait, Facebook cares about our well-being? What sparked it all?

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

I love the collaborative energy, thoughts and community. After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this?? Guest post by Jenelle Conner. I am a social media advocate. Too funny!!!”

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Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

He needs help solving the brand challenge – er crime. Robin – Youthful, exuberant, he adds energy and imagination to Batman’s somewhat dry, verbal approach. There’s always more than the male perspective to consider and some brands still overlook that. But lately, he’s come to realize words alone are not enough.

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(Almost) No One Is Seeing Your Content

Twist Image

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. How many brands can produce stories that people would want to (no, have to!) How many brands can produce stories that people would want to (no, have to!) We need Twitter and we need Facebook. So yes, they are important.

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How These 6 Women-Owned Small Businesses Are Doing Good

Buffer Social

And while we wish we could highlight all the amazing women-owned companies out there, we’re excited to spotlight these six brands this Women’s History Month which — along with creating great products — are also pushing for positive social change.

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Do You Forget “Marketing” in Your Content Marketing?

Writtent Blog

You’ve invested your time, energy, and money in writing quality content that drives traffic. Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. Here are a few examples on our blog – 21 Content Marketing Tools to Use in 2014 , and The Top 25 Must-Read Internet Marketing Blogs.