Convince & Convert

JUNE 17, 2010

There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. But really, there’s not much point in that.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

SEPTEMBER 7, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. link] links for 2010-09-07 | Glenn Friesen [.]

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. That only happens if they have a real, ongoing relationship with brands.&# From a business standpoint, it’s brilliant.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. (For Those two areas are a lot more interesting than the devolution of Social Media into direct marketing. (a

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. link] Ann Marie van den Hurk, APR Tying together social and CSR is a no-brainer and if done in a genuine manner can build lasting trust and loyal brand champions.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

JULY 5, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

MAY 13, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I love your quotes and they are spot on! Thank you so much for sharing! How can I help you?

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

AUGUST 24, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

JULY 27, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Social Media Network Marketing

MAY 31, 2010

What People Have To Say About Pervara - Social Med. Monday, May 31, 2010 Social Media a CRM perspective Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. Who’s listening? How much can you say?

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Webbiquity SMM

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). eMarketer ).

Social Media 249

Social Media B2B Marketing SEO 249

Convince & Convert

MAY 27, 2010

into their friends' news feeds) and not the brand's wall. Oh, and the brand is up to 120,000+ fans now! into their friends' news feeds) and not the brand's wall. Oh, and the brand is up to 120,000+ fans now! into their friends' news feeds) and not the brand's wall.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

AUGUST 19, 2010

Since April, 2010 Western River has collected more than 1,100 of these customer stories. The brand relationship starts to look like a friendship and not a transaction. Ironically though its the reciprocity thing that creates the basis for a brand relationship these days. said Brandon Lake, Vice President of Western River.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JULY 15, 2010

Take a look at the Social Media Responsibilities Worksheet we use at the Flint Group. Social Media Responsibilities Worksheet What are your thoughts or comments? Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Hopefully it will help you figure out who is doing what. How can I help you?

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. What would you do?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

JUNE 24, 2010

Infomercials create brand-new categories by tapping into unexpected desires. Your social media strategy should do this too. So Jay, what's your favorite brand of tequila? link] BJ-Global Group Thanks for explaining some benefits of using television advertising. You’re thinking that I’m crazy.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

FEBRUARY 5, 2010

Your photo was bigger and I am all for brand equity. Marc Keep your brand (logo) clear of any intrusions like images, color transitions and search boxes. All three could work but you have to eliminate clutter around your C & C brand. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MARCH 10, 2010

I’m looking forward to an all-new group of Twitter 20 interviews in the coming months, and hope you’ll be right there with me – tuning in, asking questions, and telling your friends. Someday, we’ll all look back on these days and say we were there at the beginning of the social media transformation. How can I help you?

Social Media 117

Social Media eBook Strategy Consultant 117

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. How can I help you?

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. This is particularly important when managing branded client materials. Protecting Yourself From Social Media Lawsuits – [link] [link] Cooking in Stilettos RT @ShannonPaul: IMPORTANT!

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

APRIL 20, 2010

That group used 3,126 different search terms to get here. The most popular search phrase – “ social media strategy &# brought 837 visits, and 2,654 search terms were used by just one visitor during the month. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. In a real-time world, customer service and marketing are essentially the same thing.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. Conversations R happening about UR brand-why not capitalize on it?

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

MAY 26, 2010

First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. jaybaer: Strategy vs. tools, content, passion: 14 Things I Think About Social Media [link] [link] Garrity Group RT Good thoughts!

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

APRIL 15, 2010

When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? Sadly, it isn't and it's a much harder sell to big brands in my opinion (“What, we really have to communicate with our customers?&# ).

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web.

Social Media 160

Social Media Statistics Strategy Research 160