Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. link] #ConvinceandConvert [link] Face to Facebook RT @jaybaer Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

JUNE 17, 2010

Has it given me brand exposure? I love the Twitter culture and community, and I spend quite a bit of time using Twitter. I do wnode about more followers, and do more followers equate to more business opportunities. We have focused on relevant followers, in our industry by and large. Have a learned a ton? Has it led to any deals?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

JULY 20, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

JULY 5, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up. I’ll be back in a couple weeks.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. link] links for 2010-09-07 | Glenn Friesen [.] Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Seriously honored to be on here. link] unmarketing Thanks a lot Jay.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. Since April, 2010 Western River has collected more than 1,100 of these customer stories. It makes sharing simple.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. Have them document EVERY question they receive. Ask your customers directly.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

MAY 13, 2010

Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Social media allows big companies to act small again. Linkedin is for people you know. Twitter is for people you want to know. (I

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown? link] Henry Great post.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

JUNE 29, 2010

More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook) 3. More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook)&# Jay- How does this play into our supposed need for curation? More people making stuff (100 million bloggers can’t be wrong) 2.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

FEBRUARY 5, 2010

Your photo was bigger and I am all for brand equity. Marc Keep your brand (logo) clear of any intrusions like images, color transitions and search boxes. All three could work but you have to eliminate clutter around your C & C brand. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. That only happens if they have a real, ongoing relationship with brands.&# From a business standpoint, it’s brilliant.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. What I found most interesting is the continued shift in the perception of the Apple brand. Thats convenience!

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

FEBRUARY 15, 2010

A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 27, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

AUGUST 24, 2010

“ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. “ Your Content Stinks!

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. While many organizations have got social media religion, there are many others still swimming against the stream.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? This is particularly important when managing branded client materials. Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Generally not.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. But the default view will be the opinions of your Facebook friends.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

FEBRUARY 24, 2010

Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it. What can your employees do in terms of being “ accidental marketers &# for the brand? But, if they tweet your brand, they expect you to answer in seconds. Who’s listening? How much can you say?

Compete 116

Compete Conference Organization Social CRM 116

Diva Marketing Blog

DECEMBER 24, 2009

or perhaps when you come back on after toasting in 2010. imagine a time when there was no Internet or Twitter or blogs or Facebook or even email. One of the most important for marketers is our business is not all about the brand. Imagine a site where you can talk to a real person who doesn't respond with an FAQ list.

Social Media 74

Social Media Film FAQ Loyalty 74

Convince & Convert

MARCH 25, 2010

Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

APRIL 15, 2010

When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? Sadly, it isn't and it's a much harder sell to big brands in my opinion (“What, we really have to communicate with our customers?&# ).

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

JUNE 24, 2010

Infomercials create brand-new categories by tapping into unexpected desires. If you can type a sentence, you can relate to people on Twitter and Facebook. So Jay, what's your favorite brand of tequila? You’re thinking that I’m crazy. But, I’m not. Your social media strategy should do this too.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MARCH 10, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media eBook Strategy Social CRM 117

Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. They need to snap up that Facebook name pronto.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MARCH 4, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JULY 14, 2010

If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. marierowley thank you for your great information.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The Facebook page was a failure because they were not engaging their audience, they were just collecting names. If you have a Facebook page, know who is responsible for engagement.

Social Media 141

Social Media Consultant Strategy Organization 141