Harp Interactive

MAY 16, 2014

Categories: Blog , Facebook , LinkedIn , Pinterest , Social Media Marketing , Twitter Tags: CardMunch , evernote , Facebook , facebook audience insights , language targeting , linkedin , mobile ads , mute button , Pinterest , social media , Social Media Snapshot , Twitter , Yahoo! Introduced late last week, [.] ( Read more. ).

Yahoo 252

Yahoo Mobile Social Media Twitter 252

Harp Interactive

FEBRUARY 7, 2014

Categories: Blog , Facebook , Google , Pinterest , Social Media Marketing Tags: AllFacebook , Chrome , Facebook , Facebook Ad Manager , Google , Pinterest , Pinterest mobile , social media , Social Media Marketing , Social Media Snapshot Social Media Snapshot: Facebook Ad Manager Updates, New Technology & Pinterest Makeovers, Oh My!

Social Media 243

Social Media Facebook Mobile Google 243

Dave Fleet

JUNE 2, 2014

The latest annual Internet Trends Report from Mary Meeker , venture capitalist at Kleiner Perkins Caufield Byers , is one of those, and it’s a must-read for those of us in digital marketing. marketing statistics trends digital' Mary Meeker. It’s a triumph of substance over style. How can technology disrupt your sector?

Trends 383

Trends Report Transportation Foursquare 383

The Realtime Report

MAY 7, 2014

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

Mobile 177

Mobile Study Video Press Release 177

The Realtime Report

FEBRUARY 25, 2014

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. the number of mobile orders went up by 58%.

Mobile 173

Mobile Statistics Study Campaign 173

Mindjumpers

OCTOBER 22, 2014

Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed. Snapchat as a marketing tool? . This makes Snapchat a creative marketing tool hard to ignore.?The Engagement Is The New Real-Time.

Platform 229

Platform Brands Content Mobile 229

The Social Media Incubator

MARCH 19, 2014

Apps Mobile Apps Mobile Marketing Mobile Tips Social Media bizzabo app business networking mobile apps organizing an event' Whether you’re attending an upcoming conference or hosting one, our app of the week can help you improve the networking experience for all.

Conference 160

Conference Mobile Upcoming Eventful 160

Convince & Convert

JUNE 25, 2014

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible.

SMS 166

SMS Campaign Mobile Marketing 166

Convince & Convert

SEPTEMBER 18, 2014

Day or night, the mobile obsession maintains a fever pitch. » Content Marketing content marketing inbound marketing marketing personalization Mobile Mobile content smartphone' . » That loop between human and machine is ever tightening. And this is just the beginning.

Content 156

Content Marketing Mobile 156

Sherrilynne Starkie

JANUARY 18, 2014

Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. Being Google, Keep is available for Android.

Organization 314

Organization Google Policies Privacy 314

Convince & Convert

OCTOBER 23, 2014

It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. Mobility can involve technology, but at the heart of a mobile strategy lies the mobile human. tweet this ).

Mobile 167

Mobile Strategy Travel Organization 167

yMarketingMatters

OCTOBER 22, 2014

SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. A few years ago it was very difficult for a small business owner to compete with big businesses and their marketing budgets for advertising and exposure. It outshines traditional marketing. Social media is not a fad.

Social Media 252

Social Media Small Business Compete Mobile 252

Convince & Convert

NOVEMBER 25, 2014

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly.

Mobile 162

Mobile Conversation How To Applications 162

Firebelly

FEBRUARY 13, 2014

Digital PR, Optimization, Mobile Research, Digital Futurism, and more Over the last few years, Firebelly has focused on social media marketing. We have developed a bit of a reputation: some national clients, spoken all over the place, and are in the process of writing a book (Social According To Us).

Research 261

Research Reputation Mobile Process 261

The Realtime Report

FEBRUARY 24, 2014

Facebook to pay $19 billion for WhatsApp – Facebook is acquiring mobile messaging service WhatsApp; the company will continue to operate separately, and co-founder Jan Koum will join Facebook’s board of directors (The Wall Street Journal).

News 164

News Publishing LinkedIn Social Media 164

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. (in West Bengal!) via Flickr, CC 2.0. Here they are: 1. Rise of the social photobooth and video jukebox.

Content 253

Content UGC Community building Hotels 253

Convince & Convert

JANUARY 22, 2014

We are spending much of that digital time in mobile devices. Most of that mobile time is spent in apps. This same research finds that within the whopping 5+ hours per day Americans are spending in digital, a plurality of that time (2 hours, 21 minutes) is being spent on a mobile device (phone or tablet). tweet this).

Mobile 167

Mobile Statistics Fashion Hosting 167

The Realtime Report

JANUARY 16, 2014

Mobile phones will be used by 4.55 Here are the highlights for mobile phone adoption: new users in the Asia-Pacific, Middle East and Africa regions will drive further growth. between 2013 and 2017, mobile phone penetration will rise from 61% to 69% of the global population. How much effort is your brand focusing on mobile?

Mobile 170

Mobile Statistics Study Data 170

Dave Fleet

JUNE 2, 2014

The latest annual Internet Trends Report from Mary Meeker , venture capitalist at Kleiner Perkins Caufield Byers , is one of those, and it’s a must-read for those of us in digital marketing. Mary Meeker. I spent a chunk of time digesting some of it this weekend, and I know I’ll be spending more time over the coming days.

Trends 210

Trends Report Transportation Foursquare 210

The Realtime Report

MARCH 5, 2014

Mobile accounts for a huge portion of #actiontag engagement: more than 60% of #actiontag responses so far have been via mobile devices. Realtime Tools Social Media Campaigns actiontags Chirpify Facebook hashtag purchasing Instagram mobile marketing social media marketing television TV Twitter'

Buy 164

Buy Products Instagram Twitter 164

The Social Media Incubator

MARCH 27, 2014

Apps Mobile Apps Mobile Marketing Social Media Social Media Education Social Media News Twitter Twitter features' The ability to post multiple photos began on iPhone on Thursday, but will continue to roll out on android and twitter.com soon. Any platform can view Tweets that contain multiple photos.

Twitter 151

Twitter Notification Mobile Education 151

Small Business Mavericks

SEPTEMBER 23, 2014

That final segment of the marketing journey — the “last mile” before conversion — is pretty important because that’s where the final decision was made to commit to your business by purchasing what you offer. Local Internet Marketing last mile local marketing mobile users responsive web design'

Strategy 107

Strategy Marketing Mobile Study 107

Saying It Social

NOVEMBER 24, 2014

Case Studies Digital Marketing Mobile Advertising appstore best apps black Friday cyber monday shopping shopping apps' This week, we’ll take a look at SayItSocial’s top 10 Black Friday Shopping Apps. Happy Savings! The post Top 10 Black Friday Shopping Apps appeared first on.

Case Study 157

Case Study Fashion Study Mobile 157

Sherrilynne Starkie

AUGUST 19, 2014

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Use an editorial calendar for content marketing.

Content 304

Content Marketing Engineering Wikipedia 304

The Realtime Report

JUNE 24, 2014

Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase. Fitness Fanatics are 62% females and 38% males, according to Flurry.

Apple 180

Apple Statistics Mobile Social Networking 180

Small Business Mavericks

JULY 16, 2014

There’s a new study that has been announced, “ Crème de la Crème: A Guide to Creating Successful Mobile Video Advertising Units.” This link is to the press release by the groups who conducted it and I can imagine it will be the subject of much debate in marketing. Bring Them In. Bring Them In. Symphony Not Noise.

Mobile 107

Mobile Press Release Small Business Advertising 107

The Realtime Report

FEBRUARY 20, 2014

Such is the story of Flappy Bird , a seemingly simple mobile game created in a matter of days and released last May. The success of Flappy Bird almost seems like satire; however, perhaps it’s simply an experiment in today’s mobile users and the viral nature of the web. No fuss, no gimmicks, no questions asked.

Mobile 173

Mobile Small Business Tumblr Meme 173

The Realtime Report

JULY 29, 2014

As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. Though that number is lower than brands might hope for, push-notifications still produce a higher click-through rate than standard mobile banner ads ( Forbes ).

Statistics 178

Statistics Mobile Notification Study 178

Small Business Mavericks

DECEMBER 8, 2014

This auction is for licenses being used for fixed or mobile wireless services. What Does Mobile Do To Your Marketing Plan? Whenever you are using your mobile device, you are using some part of that wireless “highway” and are affected by the traffic on it. Why Do I Think Mobile Marketing Is Going To Explode?

Wireless 98

Wireless Marketing Mobile Directory 98

The Realtime Report

JULY 9, 2014

Facebook acquires LiveRail for $400M to $500M to serve video ads everywhere, improve its own – Facebook purchased video ad tech startup LiveRail, which connects marketers to publishers on both web and mobile to serve video ads (TechCrunch). Related Stories Social Media News Ticker: Facebook Acquires Pryte, Instagram 6.0,

News 173

News Social Media Twitter Facebook 173

The Social Media Incubator

JANUARY 24, 2014

Facebook was expected to make nearly $1 billion in mobile ad revenue in 2013, and mobile Twitter users were 53 percent more likely to recall seeing an ad than average users. Twitter has increased their ads since hitting the IPO scene, and Facebook introduces video ads to their news feed early on in 2014. The answer may surprise you.

Advertising 114

Advertising Mobile ROI Project 114

The Realtime Report

FEBRUARY 28, 2014

Two-thirds of respondents expressed concern about whether their mobile security needs are being addressed. Selfies aside, the research clearly indicates our reliance on smartphones for multiple daily activities – and illustrates trends (by gender and location) that can help mobile marketers find the right demographic.

Statistics 178

Statistics Survey Mobile Activities 178

Small Business Mavericks

DECEMBER 4, 2014

We just got past one of the most intense weekends for marketers — the official start to the holiday shopping season. This year, a nice overview of who won the marketing contests can be found over at Marketing Pilgrim. Whether you celebrate Christmas or not, this is the time of year to shop.

Mobile 98

Mobile Banking Overview Small Business 98

Convince & Convert

APRIL 15, 2014

Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? If your website is not mobile friendly, you will be lucky to see any conversions. If a site is mobile friendly, why wouldn’t we see an increase in mobile conversions? You aren’t alone!

Mobile 146

Mobile Conversation SMS Study 146

The Realtime Report

MAY 5, 2014

Facebook Audience Network mobile ad network launches At f8 – last week Facebook launched its new mobile ad network; as the program rolls out over the next few months, developers can sign up or talk to their ad rep about getting early access (TechCrunch).

Mobile 172

Mobile News Social Media Video 172

The Realtime Report

MARCH 24, 2014

Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The vast majority – 88% – of respondents consider realtime marketing important to their 2014 plans.

Survey 177

Survey Marketing ROI Statistics 177

The Realtime Report

FEBRUARY 19, 2014

Your location is very, very valuable to marketers. Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad.

Privacy 164

Privacy Apple Mobile Foursquare 164