Webbiquity SMM

AUGUST 9, 2010

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. . This category can also include metrics like blog visitors and RSS / email subscribers.

SM2 187

SM2 Alterian Vocus Social Media 187

Adam Sherk

DECEMBER 2, 2009

Another chart of interest in the Vocus whitepaper demonstrates how social media monitoring has become an essential part of the PR practioner’s toolkit: News monitoring and online media databases have traditionally received the lion’s share of PR tool spending.

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

MAY 15, 2012

Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout. And while the phone is still the best option in some situations, email and social media have made it much easier to interact with the media in ways that are better for all.

Press Release 269

Press Release Vocus Video Embedding 269

Webbiquity SMM

MARCH 30, 2012

If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo. If not, or to supplement the results from those paid tools, do some manual research using free tools like AllTop , Technorati and Google Blog Search.

Vocus 184

Vocus Alltop Message Boards Klout 184

Convince & Convert

JUNE 5, 2013

They are the expandable tweets that typically are used to hold photos or Vine videos, like this one from Lowe’s ( read more about Lowe’s excellent new Youtility marketing program ): Put that old rake head to good use by turning it into a tool hanger. LowesFixInSix #Vine vine.co/v/bYwJZ7JrrEK. v/bYwJZ7JrrEK.

Vocus 140

Vocus Twitter Marketing Hubspot 140

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? At this point, the adoption of social media tools is so widespread as to constitute just another communication channel. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

JULY 9, 2013

Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers. For example, using a simple list of relevant keywords can help you identify a broad list of influencers. If you are looking for bloggers specifically, Google Blog Search and Technorati can also be valuable resources.

Influencer 160

Influencer Strategy Content Marketing 160

Convince & Convert

MAY 20, 2012

investor), Vocus. You need Social Influencer Software. Key players: Appinions , GroupHigh (have given us a free account), Klout , Kred , Peek Analytics (have given us a free account) Plexus Engine (closed beta. Jay is the founder of [link] and host of the Social Pros podcast.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Waxing UnLyrical

JUNE 2, 2011

You get a bonus for using Vocus or a similar platform.). If you feel like this, you should be assertive, requiring all the information and tools possible to ensure you can perform for your client. Since I had done this already, I thought that was fair.

How To 191

How To Vocus Blogger Meeting 191

Webbiquity SMM

MAY 3, 2011

New Media, New Tools, New Audiences and Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR , an adjunct professor in the New York city area, and co-founder of #PRStudChat. Connie recently migrated from the frozen tundra of northern Minnesota to much balmier climate of Minneapolis.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. It’s imperative that your social media monitoring tool provides realtime or near realtime monitoring and alerting, so you can respond to critical items promptly.

Tools 193

Tools Social Media Sysomos Vocus 193

Jeff Esposito

AUGUST 3, 2010

And really different tools can be used to measure different things. I like Vocus for some things and radian 6 for others. And even there are other free tools that can be used that do things that the paid tools don't, or do differently. What are you looking to get out of measuring?

Metrics 28

Metrics Review Social Media Video 28

Convince & Convert

AUGUST 18, 2010

You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool. I don't think that the secretary needs to know every tool, channel and strategy that the firm uses but she does need to know the difference between a Facebook page or profile.

Questions 161

Questions Social Media Consultant Education 161

Writtent Blog

FEBRUARY 28, 2014

One of the most effective ways to use your blog posts as a community-building tool is to invite your readers to leave a comment. Call to actions promoting eBooks are a highly effective tool for generating leads, according to HubSpot’s research. Example: Did you find our blog formatting checklist a helpful tool for content marketers?

Sample 111

Sample Samples eBook Vocus 111

Convince & Convert

AUGUST 19, 2012

They of course have always possessed this data, but are now showing it as part of the tool. From the perspective of focusing on ACTION not just audience, it’s a simple yet terrific tool. That list of tools is just scratching the surface. Thanks all. Depth vs. Breadth of Influence Scoring.

Analytics 139

Analytics Influencer Klout Vocus 139

Webbiquity SMM

JANUARY 6, 2015

How can PR pros use social media tools to identify and connect with key influencers? 8 Powerful Influencer Research Tools That Get Results by Blogging Wizard. **5 Jim Dougherty presents an infographic from Vocus illustrating how journalists view social media. Is there still a role for press releases?

Press Release 100

Press Release Tips SEO Influencer 100

Convince & Convert

AUGUST 3, 2010

I don't see FB rendering the web site obsolete as much as a myriad of well integrated social tools replacing the traditional web site. A well-designed and populated blog (such as yours) partnered with well-planned use of social tools can replace a web site in a heartbeat today (if done properly). It is a tool.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I don't see FB rendering the web site obsolete as much as a myriad of well integrated social tools replacing the traditional web site. A well-designed and populated blog (such as yours) partnered with well-planned use of social tools can replace a web site in a heartbeat today (if done properly). It is a tool.

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

MARCH 1, 2011

But blogging takes work, as people discovered, which is why of the more than 150 million blogs that have been launched, PR and social media monitoring software firm Vocus tracks only about 20 million. The Internet, and specifically blogging software, solved these issues.

Social Media 160

Social Media Vocus Digg Adwords 160

Adam Sherk

JUNE 29, 2010

Adam Sherk June 29, 2010 at 4:15 pm Well done Lee There’s probably a program out there that could string together all 75 with some verbs and prepositions… Frank Strong June 29, 2010 at 4:38 pm Nice post Adam, we’ll have to see about adding a link to our tools and tips page! I enjoyed your comments.

Press Release 279

Press Release Marketing Class List 279