Trending Sources

10 Examples of Social Media ROI [Infographic]

Pamorama

Does social media drive ROI? Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). Social Media ROI: 10 Examples.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

There remains some debate about whether social media ROI can be measured. ROI skeptics point to several issues, among them: Social media is very poor at directly driving purchases, accounting for just 1% of ecommerce sales.

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Four Metrics for Measuring Social ROI

Mindjumpers

The confusion on social ROI might remain the same unless social media professionals stop trying to evaluate their online efforts the same way they measure the success of their other marketing activities. Social media is all about interactions.

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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. These strategies can be used even without a booth presence.

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The ROI of Knowing Your Social ROI

Simply Measured

“Social ROI” is the buzz term on every social marketer’s lips these days, but what does it actually mean, and why is it important? In other words, what’s the ROI of knowing your social ROI? The truth is, ROI = impact. Here’s why you should know your social ROI.

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The ROI of Social Media [#SMMW16 Takeaways]

Katie Lance

While I have SO many takeaways from the event (let’s just say my mind was blown with all of the great information and superb speakers) in today’s post I want to just touch on one of them – the ROI of social media.

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Earned Media ROI in Three Steps

Spin Sucks

Each goal requires a different strategy and different metrics to measure success. Each of these objectives can by achieved through numerous strategies and tactics, which will be unique for your business. That’s priority one, then you fit your content strategy around that.

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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

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Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

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How to Amplify Your Content ROI

Convince & Convert

However, while everyone might be talking about it, not everyone knows how to use their content marketing strategy effectively, despite the cliché saying, “content is king” echoing throughout the business industry. Here’s what you can do to make your content effective at delivering ROI.

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The ROI of Pinterest: 5 Must-Reads

Firebelly

Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss. What’s the ROI of Pinterest? By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?”

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What’s the ROI of your culture?

SocialFish

On top of the base, your culture must support the unique power that drives your success, tailored to your specific context, market, strategy, and business model. Culture That Works Featured Nimble Nonprofit Social CRM and ROI

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4 Key Ways to Impress Clients with Your Social ROI

agora pulse

Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. Daniel Melick, Director of Digital Strategy, Three21 Creative. The Challenge of Proving Social ROI.

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The Shocking ROI of Influencer Marketing

Convince & Convert

But the ability to calculate true ROI – to assign actual dollars to those clicks and shares – has mostly been limited to e-commerce companies who can successfully close the attribution loop. Influencer Marketing ROI Blows Online Advertising Out of the Water.

How to Measure CRM ROI for Your Nonprofit

SocialFish

But how will you even know your CRM initiative is failing if you aren’t measuring its return on investment (ROI)? What is nonprofit ROI? Measuring ROI is a little more black and white for commercial businesses. How does my CRM support larger organizational strategies in play?

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How CMOs Can Prove the ROI of Tech Investments

Convince & Convert

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Here are a few metrics the CMO must understand and track in order to prove the ROI of their investments.

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It’s only ROI, but I like it: 3 ways to increase ROI from social media

Audiense

Here are three inspired ways to drive up ROI from social by being smarter: two ways that will make a difference to the social metrics and one to make a difference to a different, far more important number. And the driving-up of ROI from using knowledge acquired socially across the business?

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7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI

Pam Moore

Take a listen to the 217th episode of the Social Zoom Factor to learn the “7 Step Success Strategy to Build a Pinterest for Business Plan!” 10 Proven Strategies to Get Your Social Media Budget Approved (podcast).

A Content Strategy Fit for an Oscar

Spin Sucks

Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. So give the people what they want, and include it in your content strategy. The Key to Content Strategy Success.

UTM Tracking: The Major Key of Social ROI

Sprout Social

Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. In this article, we’ll talk about the basic outline of a UTM code, and the value UTM tracking can bring to your social media and content strategies.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror.

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Measuring Social Media ROI | Small Business Mavericks

Small Business Mavericks

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# About Us What’s a Maverick?

The Real ROI of Social Media is Revenue

Koka Sexton

ROI or Return on Investment is the calculation of time, money and resources against what you gain in return. In marketing we want to see 4X to 5X ROI on a campaign, if we could hit 10X then it was a home run. A high ROI means the investment gains compare favorably to investment cost.

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How to Measure ROI When It’s Not Tied to Sales

Spin Sucks

Because our social media goals are not connected to money flowing into our organization, we have a different kind of ROI. Popular blog content has more than informed our social media content strategy – it’s also given us insight into what policy information people are looking for.

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5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

How do you achieve a positive ROI using social media and digital technologies and strategies? Take a listen to episode 214 of the Social Zoom Factor podcast to learn our 5 Step Success Strategy and Tactics to prioritize what social networks you invest in for your business.

Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI – Carlos Gil [SSM027]

Buffer Social

Carlos Gil has been helping brands and businesses successfully develop and implement their Snapchat marketing strategy for years. Tying Snapchat marketing efforts to business ROI. Develop a long-term strategy. Really start building your strategy over the next 12-18 months.

How to Measure Your Facebook ROI

Sprout Social

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. The problem with Facebook ROI is it’s different from traditional online marketing. times ROI.

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How to Integrate Overall Business Goals into Your Facebook Strategy

Mindjumpers

As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. Tweet.

NGO 101

Social Media ROI’s Missing Ingredient

Convince & Convert

You cannot figure out ROI without first knowing the “I.” How to Quickly Figure Out Your Social Media Costs and Get Closer to Social Media ROI. What’s the Next Step in Tracking Social Media ROI? (watch video to see my son artistically photo bomb me).

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Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI

Pam Moore

They think it’s too complicated and so they as a result fall to “hope” as a strategy for success. How to increase sales, leads and ROI with conversion rate optimization. 10 Proven Strategies to Get Your Social Media Budget Approved (podcast).

Olivier Blanchard owes me a highlighter, Social Media ROI Review

Josh S Peters

With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. In fact ROI is only covered in a few pages at the end of the book. WARNING!

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How to Explain Social ROI to C-Suite

Talkwalker SM

Social ROI is a hot topic of discussion for all companies involved in social media. Before social even comes into play it’s important to understand exactly how social fits your company’s overall marketing and sales strategy. To wrap up, proving the ROI of social isn’t always easy.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy.

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Why ROI Will Never Die

Geoff Livingston

This post celebrates the release of two books, Katie Delahaye Paine ‘s Measure What Matters and Olivier Blanchard ‘s Social Media ROI. Zoetica is giving away five free copies of each book today to the first 10 people who answer the question “Why will ROI never die?&#

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Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview

Firebelly

You’re going to love his candor as we talked about being “engaged”, transparency, ROI and whole helluva lot more. Test and build strategy. Is the tool REALLY driving ROI? Remember that strategy is supreme and social media is only the tool to help deliver it.

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Social Media: The ROI of Marketing Engagement

Koka Sexton

There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals. It was probably one of the better explanations of social media ROI I have read but I wanted to add some of my own thought about it. The Real ROI of Social Media.

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4 Strategies for Improving Social Engagement

Convince & Convert

Free social ROI reports help take the mystery out of how those posts performed. Social Media Strategy social crm Social Media Tools social media management productivity social media strategy social media engagement influencer software

Six Strategies to Boost eCommerce Conversions

Spin Sucks

In this article, we’ll discuss a few simple strategies to drive up your site’s conversion rate, leapfrogging you ahead of the competition. What kind of strategies do you currently use to increase your eCommerce conversions?

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

Pamorama

No longer a luxury, it will become a must-have in 2014 marketing strategies. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy.

Is Social Media Strategy Required or Redundant?

Convince & Convert

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. There is no such thing as a Twitter strategy. Or a Facebook strategy.