Remove Marketing Remove ROI Remove Sentiment Remove URL
article thumbnail

10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 92
article thumbnail

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement. URL shortener. You can also customize Ow.ly link shortener.

HootSuite 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

As marketers, this is a huge problem. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62
article thumbnail

Miss Topsy? Here are the Top 3 Topsy Alternatives

Keyhole.co

Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. Try monitoring keywords, URLs, topics, social media handles and more. Hardly anyone saw the end of Topsy coming, but well, it happened. So what now?

Hashtag 98
article thumbnail

What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI.

article thumbnail

Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And as a bonus, it’s extremely user-friendly.”. Glean.info.

Tools 52
article thumbnail

Miss Topsy? Here Are The Top 3 Topsy Alternatives

Keyhole.co

Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. Try monitoring keywords, URLs, topics, social media handles and more. Hardly anyone saw the end of Topsy coming, but well, it happened. So what now?

Hashtag 52