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What's your social currency?

Akamai Marketing

The reason millions of people use these platforms is because they want to engage with PEOPLE. It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. I know I have a LOT of lurkers on my site. Here’s the answer.

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85% of Facebook’s 955M Active Users Are “Creating Content”

The Realtime Report

This seems quite an impressive number compared to other social media platforms – like Twitter – where creation on the platform is largely driven by a few ‘super-users,’ rather than by the majority. Messaging within Facebook and check-ins are not included as content creation. What do you think?

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#measurePR Recap: Measuring the Millennial Workplace

Waxing UnLyrical

On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while!

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How to come up with social media content using feedback from your silent fans

Sprout Social

Whether you’re raising awareness, educating, or converting, it’s critical to know what types of content support your specific goals and which social platforms it’s best deployed on. These keywords can also reveal why people follow you or mention your brand on certain platforms. Let’s say your goal is to raise brand awareness.

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Reviewing 10 Restaurants on Facebook

Ari Herzog

Facebook is an excellent marketing platform for a restaurant to help it increase brand awareness, recruit new customers, and empower patrons to network with each other. Comments Comments Related Stories How Twitter Gentrified a City Intersection Why 84% of Your Facebook Fans are Lurkers Approaching Strangers Through Foursquare.

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How To Change Your TikTok Username In 5 Easy Steps

Hootsuite

As the fastest-growing social media platform, TikTok’s become a non-negotiable part of social strategies for businesses both small and large. If you’re ready to turn your lurker account into an actual business, it’s time to learn how to change your TikTok username. To make your brand scale on the platform?

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Many businesses have social media “lurkers” who are following along but d on’t always use social media to engage. These numbers can help you streamline your efforts and engage with more of your customers.