Oktopost

APRIL 22, 2019

So, with most digital businesses using Facebook and Google Analytics for tracking and attribution, they aren’t actually able to determine the correct attributions to their social media marketing channels, free or paid. That’s one reason why “ dark social ” is one of the biggest lead attribution issues facing digital marketing.

Software 103

Software Marketing Analytics B2B 103

The Social Media Incubator

SEPTEMBER 1, 2009

Start social networking. Many feel that social networking is only for teens and college students; a place for them to share pictures of parties and keep in touch with friends, but in actuality it is becoming a valuable networking tool. Look inside > Do You Fear Internet Marketing and Social Media?

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Convince & Convert

NOVEMBER 15, 2013

Erich gives his executives credit because they “all understand we’re not going to be selling a whole lot of cars through social media.” They also look at whether issues are being resolved, whether they’re answering the questions that people ask. ” Social Media Stat of the Week: Only 4.2%

Loyalty 139

Loyalty Nielsen Social Media Case Study 139

Bill Hartzer

MAY 26, 2010

Last year, WebVisible partnered with Nielsen Online to reveal compelling data showing that consumers and business owners were using the Web to find local products and services, yet business owners were not fully embracing the Web as a marketing tool for their own businesses. Social networks? Yellow Pages? Mobile apps?

Small Business 90

Small Business Advertising Nielsen SMS 90

Diva Marketing Blog

FEBRUARY 23, 2009

Joel Rubinson, Chief Research Officer - ARF, and I had an extensive email conversation about some of the issues facing the industry ranging from the validity and trust worthiness of the information and content creators to where and how "social media research" fits into a marketing research initiative. . 

Research 40

Research Social Media Cymfony Sample 40

Mindjumpers

AUGUST 9, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Tips To Great Blogging The Business Behind Facebook » Mapping the Social Internet – what part of the world is the most developed? All in all the BRIC countries seem to be taking the lead when it comes in general to the use of the social web.

comScore 232

comScore Microblogging Analysis Nielsen 232

Janet Fouts

NOVEMBER 7, 2017

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. 66% said they trust consumer opinions posted online.

UGC 87

UGC Report Social Media Nielsen 87

Social Media Marketing

MARCH 20, 2013

Keep the self-driving cars, magic glasses, laptop, handheld OS, and Brazilian social network. Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. Platforms Social@Ogilvy took a look at Facebook's Graph Search on a panel at SXSW.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. Not only does it create a sense of community, but it also provides social proof. User-Generated Content (UGC) Feature content created by your customers or fans.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. Not only does it create a sense of community, but it also provides social proof. User-Generated Content (UGC) Feature content created by your customers or fans.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Now that social media has advanced from the “should we do it?&# Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

SEPTEMBER 21, 2010

RT @jaybaer: Social Media Monitoring Tools-How To Pick the Right One [link] [link] tlouise RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] Verizon Friend Great guest post! Just like social networking sites, niche networks of practice and purpose, are powerful and unique.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

APRIL 22, 2010

[link] [link] Carrie Bond RT @markwschaefer: RT @jaybaer: Is Social Media Too Big For Its Britches? link] [link] Michael Feldkamp Jay, I agree with you and love your visual representation of the levels of discourse and marketing on social networks. Is Social Media Too Big For Its Britches? Thanks @jaybaer! |

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). Social networks are growing at record-breaking speeds. We quoted a woman in Germany in the final issue of our newspaper column who had given us some feedback during the updates. Not a day later.

Sites 96

Sites Industry Blogger News 96

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. Twitter for customer service, retention, support and even marketing, offers the lion's share of benefits to brands. link] jaybaer Thanks for the comment Jon. I love that you first joined to yell.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Viper Chill

NOVEMBER 11, 2011

Since I tell people who ask what I do that my life is just like those guys from The Social Network (just kidding?) I guessed that would have declined a lot since the rise of the internet, but Nielsen research from last year states the figure is currently at 4 and a half hours. They’re awesome.

Products 84

Products Skills Research Case Study 84