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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Thoughts on these studies? Leave a comment below or reach out on X/Twitter.

Research 257
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The Decision Journey: New Insights from Reddit Research

Convince & Convert

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting. Competitive platforms = Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, LinkedIn, YouTube.

Reddit 145
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Research: Influence of Personal Connections on Social Media Drives More Purchases

Bill Hartzer

Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers. Facebook and Instagram were highlighted as valuable platforms for brand engagement.

Research 149
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Instagram's the Platform of Focus for Marketers in 2022, According to New Research

Social Media Today

Marketers say that they'll be prioritizing Instagram in 2022, according to our recent survey results.

Instagram 216
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Top Five: Research shows that Facebook is successfully tackling fake news

Sherrilynne Starkie

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. SoundCloud tracks can now be shared to Instagram Stories. — SS. — SS.

News 225
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Guest post by Hugh Beaulac.

B2B 259
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Instagram the Platform of Focus for Marketers in 2022, According to New Research

Social Media Today

Marketers say that they'll be prioritizing Instagram in 2022, according to our recent survey results.

Instagram 159