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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Similarly, 73% of brands are staying abreast of industry developments by monitoring on social media.

Survey 225
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. blogs, microblogging sites, social networks, etc.).

SM2 204
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How to Craft Compelling Messages For Social Media Platforms

Harp Interactive

Writing effectively for online media and social networks is an evolving art. As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers. Use tools like Keotag , Radian6 and Google Alerts to find conversations based on your keywords.

Platform 254
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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. test visual marketing campaigns before launch?

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You Become What You Measure

Social Media Strategery

These three seemingly incongruous industries are actually suffering from a situation that will soon face the PR industry as well. “On a managerial level, once the quants come into an industry and disrupt it, they often don’t know when to stop. PR can and should serve a critical role in the integrated marketing mix.

Sysomos 134
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An Open Letter To Conference Organizers

Twist Image

I speak professionally at over 60 events per year, due my industry involvement I also help to organize a handful of high-profile events every year and, top of that, I am a willing, happy and paying participant at many conferences per year. Be careful how you market your events. Be careful how you market your events. networking.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it). I came away impressed. In doing so, it determines whether your visitors are qualified leads or just browsing.

Sysomos 273