article thumbnail

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. How are goals and strategies for content marketing changing? Budgets are growing.

Research 257
article thumbnail

What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. By the end of this guide, you’ll know the exact steps needed to become a UGC content creator. What is a UGC creator? Why is UGC so valuable?

UGC 92
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Hootsuite can help.

article thumbnail

What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

UGC 145
article thumbnail

16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. Hootsuite analyzes your audience to figure out when they’re most likely to see your content.

article thumbnail

How To Create a Strong Social Media Advocacy Program

Hootsuite

In fact, reviews are the third-most important factor when shoppers are contemplating an online purchase: Source: Hootsuite Digital 2022 report. User-generated content (UGC) is original, brand-specific content created by customers and published on social media or other channels. Request a demo of Hootsuite Amplify.

article thumbnail

How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. TikTok is also becoming a search engine. This principle holds true in the realm of social media marketing as well. Not sure what we’re talking about?

Hashtag 152