Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Track social sentiment in real time.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

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Sentiment Analysis Patterns Price 105

Sprout Social

NOVEMBER 30, 2023

Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. You could also survey and ask your customers what other brands they considered when making a similar purchase.

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Analysis Sentiment Marketing How To 106

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Unfortunately, these surveys take weeks (if not months) to design and distribute. Do hashtags work anymore?

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. The hashtag should be short, unique and memorable.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

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Metrics Influencer Marketing Survey 100

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Which hashtags are they using? When it comes to marketing research, surveying your current customers is also always a great idea. Who are they listening to?

Advertising 107

Advertising Social Media Strategy Tools 107

Sprout Social

JULY 6, 2022

But those unstructured data points mean nothing in their raw, hashtagged format. Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. When you put out a survey, you’re getting input from your current customers.

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Keyhole.co

JANUARY 16, 2024

For instance, Keyhole’s QuickTrends feature allows you to enter two keywords, hashtags, and brand names and see which is more popular. Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others. How does sentiment benchmarking work?

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Analysis Sentiment Reputation Hashtag 52

Keyhole.co

FEBRUARY 8, 2024

Social listening and hashtags tracking tools can help you monitor these metrics effectively. Brand sentiment Brand sentiment in influencer marketing will be another key influencer marketing metric in 2024, driven by two key factors: Beyond vanity metrics: Likes and shares tell only part of the story.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 103

Influencer Brands Collaboration Authentication 103

Social Media Strategies Summit

FEBRUARY 24, 2021

According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Your campaign hashtags.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

MAY 24, 2022

Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. The goal of earned media is to ensure sentiment around your brand is positive.

Sentiment 98

Sentiment Metrics Hashtag Review 98

agora pulse

AUGUST 17, 2020

Number (and sentiment) of your customer support emails. What types of interactive content are they using ( polls , surveys, games, contests , etc.)? Survey your current customers regularly to get to know them better. You can also set up free surveys using Google forms.). On-site engagement. Conversions.

Social Media 171

Social Media Strategy Marketing How To 171

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Convince & Convert

OCTOBER 30, 2017

Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag. Do you want to improve brand sentiment?

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Brands Sentiment Influencer Survey 194

Oktopost

APRIL 21, 2022

A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement.

Content 118

Content FAQ Sentiment Hashtag 118

agora pulse

JANUARY 3, 2020

The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. Maximize Twitter video content.

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Twitter Tips Influencer Hashtag 129

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. So how can we get to know our audience without bothering them with surveys, phone calls, or emails? They also amplify their employees’ voices with the hashtag, #adobelife.

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Social Media B2B Sentiment How To 62

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Every Hootsuite plan comes with Streams that let you track hashtags, mentions, conversations, and competitor activities. With Insights, you can track brand sentiment, emotion, mentions, demographics, and more.

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HootSuite Social Media Management Tumblr Hashtag 83

Pixlee

SEPTEMBER 22, 2021

Aim to understand your customer’s needs, habits, and sentiments to incorporate them in your social media strategies effectively. Use social sentiment data to determine potential holes in your customer service strategy. You should leverage this data to create an accurate buyer persona when targeting customer segments.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Aim to understand your customer’s needs, habits, and sentiments to incorporate them in your social media strategies effectively. Use social sentiment data to determine potential holes in your customer service strategy. You should leverage this data to create an accurate buyer persona when targeting customer segments.

Data 52

Data Social Media UGC Sentiment 52

Sprout Social

FEBRUARY 18, 2020

At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. Monitoring helps you with your brand perception and sentiment. All of the networks, brand keywords, search results and hashtag campaigns show up in the real-time Inbox. Brand hashtags. Campaign hashtags.

Social Media 136

Social Media Strategy Brands Airlines 136

Sprout Social

JULY 12, 2022

Responding to a survey conducted by Edelman, 80% of executives said they felt it has never been more important to build resilience in their organizations. As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis.

Examples 112

Examples Brands Sentiment Reputation 112

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Track comments using keywords or hashtags and analyze them in real-time or historically. What is review analysis?

Review 128

Review Brands How To Analysis 128

Sprout Social

DECEMBER 15, 2020

Of the 14,664 Tweets we analyzed, 48% of the Tweets had positive sentiment while 37% were neutral and 15% were negative. That said, some people are still optimistic about 2021, with one YouGov survey revealing 44% of American adults believe 2021 will be a better year for them compared to 2020. Goals and #fitness are still in play.

Instagram 131

Instagram Comparison Sentiment Reddit 131

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. Using the dashboard, you can track branded hashtags that are relevant to your company, product, or specific marketing campaign. Take advantage of people’s sentiments for small businesses by being approachable, helpful, and personable.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Sprout Social’s Social Listening tools let you search for specific terms and hashtags related to your company. One way is through brand advocacy. Who is producing content about your brand?

Brands 129

Brands ROI Authentication UGC 129

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Quickly sorting through a large data set based on keywords, hashtags and users unlocks targeted analysis without the need to set up brand new queries.

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Authentication Analysis Sentiment Tumblr 103

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand. Are you thinking about getting into Instagram eCommerce? If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

JUNE 28, 2023

Try out Hootsuite Streams to monitor brand mentions, hashtags, and keywords across multiple social platforms. Add Hootsuite Insights , powered by Brandwatch, for advanced social listening capabilities, including sentiment analysis, deep competitive intelligence, and AI tools to identify new opportunities.

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HootSuite URL Analytics Forums 120

Hootsuite

MAY 1, 2023

Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions. It’s also important to be aware of any restrictions on the use of certain hashtags or terms that may be deemed inappropriate in your industry.

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Template Templates Social Media Tips 134

Sprout Social

OCTOBER 23, 2019

A consumer survey from Yotpo found that almost 80% of consumers surveyed said that it took at least three purchases before they considered themselves brand loyal. By building a social media presence that deeply resonates with their target market, they build brand loyalty, as demonstrated by their #goprofamily hashtag.

Loyalty 88

Loyalty Brands How To Discount 88