Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Too many hashtags make it difficult to track and are confusing to consumers.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

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How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event.

6 Ways to Optimize Your Hashtags on Instagram


Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business.

6 Ways to Level-up Your Hashtags on Instagram


Hashtags on Instagram can be one of the most effective ways to grow your following and engagement. But a great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. . Ready to get your hashtag game in check?

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Simply enter a hashtag and tagboard will pull in great content from across the web.

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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag


Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

15 of the Best Social Media Monitoring Tools to Save You Time


Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You can monitor what people are saying based on keywords, hashtags, locations, and even specific users.

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Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. For example, for fashion brands, a 0.68% rate is average, but a 3.57% rate is typical for higher education organizations. Use the right hashtags.

Strengthen your competitive analysis strategy with social listening

Sprout Social

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment.

How to own the social media game in 4 simple steps!


Asking questions, using hashtags and posting user-generated-content it’s a great way to make your followers feel interested in participating in your campaign. . It is searching for hashtags, keywords and mentions that might be relevant to your business.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

Many brands struggle to build a Twitter following and grow their profile organically. ” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted. positive sentiment around the conversation.

Social Media Helping People Understand Climate Change Globally

Sentiment Analysis. With appropriate sentimental analysis of social media posts talking about climate change, researchers are able to gauge public consensus, develop counter-response strategies, and optimize their awareness plans.

The Social Listening Playbook for Super Eager Marketers

agora pulse

Social listening can be done manually or automated with platforms that allow you to set up hashtags, handles, and keywords to monitor. Brand mentions of both your handle and hashtag. Branded and unbranded hashtags relevant to your brand.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. for finding the best hashtags to use, Sentiment140 for tweet sentiment analysis, MentionMapp for finding connections between users, and

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Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Looking at large numbers of tweets about it over different time frames, it appears sentiment is running roughly nine to one against the new look. Hashtag for the cause – #WhereIsLeslieBerland

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5 non-negotiable dashboards to track your social media success

It allows you to connect up to 35 social media accounts and monitor all the social conversations — by keywords, hashtags, profiles, and mentions — from a single dashboard. You can then organize your campaigns based on the different hashtags and view the stream on a single dashboard.

B2B Employee Advocacy Best Practices


And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media. Assuming that organic reach is at 2%, only 60 followers will see any social post it shares.

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11 best social media listening tools


Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights.

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One Social Media Metric to Rule Them All

Visually SM

Organic social media reach was near 100%, which meant that every social post that you created was seen by almost all of your followers. This article from Convince & Convert shows the trend in organic reach decline. Utilize relevant hashtags.

What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

“So, there is this new exploratory tracking element that is less like traditional marketing measurement (where you know exactly where you placed a commercial, a billboard, etc,) and more like PR measurement where you’re trying to track down organic conversations in the media.

The 7 Ways Brands Use Social Listening

Convince & Convert

As a result, many organizations are turning to social listening tools to make sense of the online conversation. Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag.

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How to Find and Reach Your Target Audience on Instagram

Sprout Social

A product like Evernote, for instance, makes it easier for people to take notes and organize important information. So their target audience would typically be: a) busy professionals b) looking for solutions to organize their information and tasks c) and increase their productivity.

6 steps to create an org-wide social listening strategy

Sprout Social

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Improve sentiment around customer service. Did the same sentiment come up often?

21 best social media analytics tools


Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. Their social media organizer helps to visualize your complete social strategy in one place. CoSchedule has more to offer besides their social media organizer. Updated for 2019!

A closer look: What brands need to know about COVID-19

Sprout Social

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. The conversation sentiment in March hit a high of 50% positive.

What does a social media analyst do?


That said, the onus lies on the social media analyst to measure social ROI and to set the best courses of action for the entire organization. By doing so you can look for hidden patterns in the sentiment, comments, and so on.

27 Instagram Tools Marketers Should Know About in 2019


It can be hard to keep tabs on trending hashtags and competitors. It’s easy-to-navigate dashboard lets you track and compare the performance multiple hashtags and competitors at once. You can also monitor your accounts response time, and rank comments by positive or negative sentiment.

Why Tech Companies Must Be Careful About Change

Convince & Convert

The retailer has taken an interest to “inspire discussion around cancer awareness amid a younger crowd and raise funds for the four cancer organizations.” Technology: Twitter’s Lucky Charms.

A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. For brands and consumers alike, a return to normal is unlikely to occur any time soon.

The ultimate social media listening guide for marketers

Sprout Social

In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. Result : brand sentiment, customer sentiment.

Social Media in Government: Benefits, Challenges, and How it’s Used


And then there’s the Nextdoor app, which local governments use to organize town halls, educate citizens on safety issues, and engage community groups. Once you have a few phrases you think are strong, you can make social media posts containing each of the slogans as a phrase or hashtag.

10 best competitor benchmarking tools in 2019


Promoted post-detection: Paid social efforts help brands get more visibility than organic reach does. Sentiment analysis helps you identify how a certain brand or post is perceived by people. How do you find out what your competitors are up to?

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One Social Media Metric to Rule Them All

Visually SM

Organic social media reach was near 100%, which meant that every social post that you created was seen by almost all of your followers. This article from Convince & Convert shows the trend in organic reach decline. Utilize relevant hashtags.

Inside the World of Dog Influencers


These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. According to the animal welfare organization, Maddie’s Fund , shelter intake in the U.S. It’s undeniable—people love their pets.

6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

Know Who Is Receiving More Positive (and Negative) Sentiment. Be thoughtful about which social channels and campaigns you devote money to—and make sure that if your competitors are there, promoting hashtags and boosting posts, you’re there, too.

Tips for Engaging with Social Movements as a Brand

Ignite Social Media

What’s the sentiment? If you give 100% of the proceeds of those products to an organization that is directly tied to the movement, you lessen your risk for backlash.

Everything Social Marketers Need to Know About Generation Z


Keep tabs on what others are saying about your organization with our guide to social media sentiment analysis. moment, there are ways businesses and organizations can authentically use the platform. You’re in a meeting with your boss when it happens.

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How Our Social Media Management Tool Continued Evolving in 2019 [Infographic]

agora pulse

Saved hashtag picker. Successful content on Twitter and Instagram relies on the strategic use of hashtags. But among all the other things we need to remember as social media managers, recalling which hashtags to use with each tweet or post can be a challenge.

How to one-up your competition with social media industry analysis

Sprout Social

Hashtags are more or less the social equivalent across most social networks. With the help of hashtag analysis , businesses can spot related conversations coming from consumer and competitors alike. To help organize your industry analysis efforts, check out our competitive analysis template. This analysis includes hashtags, too. . See what your sentiment is. That’s where sentiment analysis comes in handy. .

How to Get Free Instagram Likes (Because They Still Matter)


Use the right hashtags on your posts. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience. Give your hashtag strategy some thought: Don’t be too broad (i.e., #dog)

7 Strategies for Monitoring Your Competitors

Convince & Convert

A tool like SpyFu can reveal the keywords your competitors are targeting for paid and organic search. It’s also worth creating notifications for your own branded terms, to track sentiment and manage brand reputation. Want to be recognized for your outstanding content?

From reporting to analysis: How storytelling with data helps secure executive buy-in

Sprout Social

Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the numbers mean? We need to translate the raw data, which lacks context, to a holistic vision that helps everyone understand the impact social has on an organization.