agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. This is perfect for events!

Hashtag 156

Hashtag Tools Tourism Hotels 156

Sprout Social

OCTOBER 18, 2023

Goally uses Sprout Social Listening to find smaller creators organically, and invites them to join their affiliate program. “It’s One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Then, dig in further.

Examples 123

Examples Social Media Sentiment Influencer 123

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. As marketers, we know the MarTech space is crowded. Why Social Listening is Important.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

NOVEMBER 30, 2023

A competitor is any business that could pull market share away from your organization now or in the future. Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. Publishing whitepapers/ebooks?

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. Social listening has always been a powerful tool for brands that know how to wield it effectively.

How To 99

How To Sentiment Template Templates 99

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Brand-specific conversations give you more visibility into customer experiences and brand sentiment. You can even measure brand sentiment and quickly identify reputational risks.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. With Streams, you can track keywords, hashtags, and phrases, as well as set up notifications for new mentions or conversations related to your brand.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. Game vs. Tournament-Related Hashtags.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. This enables marketers to plan, organize and schedule social posts across networks including Facebook, Instagram and LinkedIn with data-driven accuracy.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

FEBRUARY 15, 2024

It’s vital to track audience engagement so you can be sure your content interests the people who matter most to your organization. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. The hashtag should be short, unique and memorable.

Engagement 106

Engagement Tips Loyalty Metrics 106

Hootsuite

APRIL 25, 2024

You can filter social posts by parameters like account, keyword, hashtags, and location. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. Trend-tracking.

Curation 62

Curation Social Media Management Tools Social Media 62

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Which hashtags are they using? Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans.

Advertising 107

Advertising Social Media Strategy Tools 107

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Scope the terms, hashtags and keywords to monitor No surprises here. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 97

Reputation Sentiment Analysis Notification 97

Keyhole.co

JANUARY 16, 2024

For instance, Keyhole’s QuickTrends feature allows you to enter two keywords, hashtags, and brand names and see which is more popular. Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others. How does sentiment benchmarking work?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. Analyze how people respond to your organic posts and paid ads in one place.

Reputation 131

Reputation Tools Brands How To 131

Sprout Social

JANUARY 10, 2024

Complaint management is the process of handling customer complaints within an organization. A complaint management system will quickly identify, categorize and organize complaints to solve customer problems fast, so your team can focus on executing a winning customer experience strategy. What is complaint management?

Reputation 106

Reputation System Brands Knowledge Base 106

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack.

Brands 85

Brands Sentiment Analysis Marketing 85

Oktopost

MARCH 20, 2022

Let’s dig into some of the use cases to understand how Oktopost can help your entire organization leverage social media to reach your goals. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Mentions of your competitors.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . The platform also makes it a cinch to label and organize notable customer conversations and competitor activity. Recent features include the ability to also see when a competitor boosts an organic post as an ad.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

JULY 6, 2022

As organizations and technologies have become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. But those unstructured data points mean nothing in their raw, hashtagged format. Every company should strive to be driven by data. React in real time.

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Once you compile this benchmarking data, you will have much more meaningful context for your brand health and content performance.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

Analytics 85

Analytics Conversation Brands Sentiment 85

Keyhole.co

DECEMBER 15, 2023

Key features: Hashtag tracking and historical data: You can see track hashtags from different social media platforms, all in one place. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

FEBRUARY 16, 2024

Let’s say you want to analyze your competitor’s brand sentiment on YouTube. Start with general channel analytics and move to videos and ads Stick to the following competitive monitoring sequence to better organize the process (from generic to specific): channel → videos → ads. YouTube allows up to 15 hashtags in descriptions.

Analysis 52

Analysis YouTube Tools Strategy 52

Sprout Social

OCTOBER 4, 2021

This includes both organic content that you create, as well as paid content that you sponsor, promote or pay for. The first step is evaluating your organic data , or the performance of social content that you publish from your brand’s social profiles, across all of your networks. How to measure owned data. How to measure earned data.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

MAY 24, 2022

Earned media is any external promotion that your brand earns organically. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. One way to get around this is to include a short link or hashtag alongside your IRL advertising efforts. Sentiment data.

Sentiment 98

Sentiment Metrics Hashtag Review 98

agora pulse

JANUARY 6, 2021

Whether you’re new to the role or you really need to streamline your daily routine, a list of typical tasks can help you get organized and get better results. Monitor Hashtags. Then open your social listening dashboard and go over the hashtags and keywords you’re tracking. Go Over Your Daily Calendar.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

SEPTEMBER 23, 2021

With Sprout’s Social Listening tool , Twitter Developer Design I/O was able to explore conversation trends surrounding three primary hashtags: #TexasFreeze, #TexasPowerOutages and #TexasSnow. After reviewing top keywords and hashtags associated with the Topic, the Design I/O team identified common threads across conversations.

Project 112

Project Analysis Hashtag Sentiment 112

Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Organic vs. Paid).

Report 131

Report Social Media Metrics Team 131

Sprout Social

JANUARY 3, 2022

Sprout’s Competitive Analysis Topic Template (available in the Advanced Listening plan) allows you to see everything from engagement trends to message sentiment and audience demographics for up to 10 competitors. With posts like this, they can (and should) monitor how people respond to track public sentiment about this new offering.

Data 141

Data Social Media Sentiment Team 141

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Use customer service metrics like reply time, reply or response rate and sentiment analysis to understand where your customer care excels, and where it needs work. Make sourcing this content even easier by creating a branded hashtag.

Strategy 124

Strategy Brands Content UGC 124