Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags. Reddit search.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 114

Brands Sentiment How To Analysis 114

Oktopost

NOVEMBER 30, 2023

As marketers, this is a huge problem. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

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Forums Reddit Analytics Sentiment 62

Keyhole.co

DECEMBER 15, 2023

Key features: Hashtag tracking and historical data: You can see track hashtags from different social media platforms, all in one place. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

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Sentiment Price Analysis HootSuite 52

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. All social media platforms.

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Brand Monitoring Brands Sentiment Reputation 141

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. The tool helps you manage your social media accounts with the help of market insights. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Managing your brand’s online presence and reach can be a challenging task.

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HootSuite Price Sentiment Social Media Management 52

Sprout Social

MARCH 13, 2019

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Having a pulse on both is crucial to your marketing and positioning moving forward. Here’s a snapshot of a hashtag and keyword report from Sprout Social, highlighting branded and industry tags alike. The takeaway?

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B2B How To Sentiment Reddit 105

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

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Skills Sentiment Team Press Release 128

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. million Reddit: 18K Discord: 36K This success did not happen overnight. This was coupled with early slogans like ‘Quality is Our Recipe.’

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Engagement Social Media Strategy Meme 52

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening.

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Tools B2B Sentiment Notification 116

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. It’s time to look beyond your marketing department and begin working with other departments, identifying their listening goals and figuring out how to tie it all back to the bottom line.

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Strategy Sentiment Social Media Management Analysis 119

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

JUNE 7, 2022

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Decide on a branded hashtag. Still, if you want a tag you can use across all networks, you’ll need a branded hashtag.

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Strategy How To Hashtag Team 116

Sprout Social

JUNE 27, 2023

Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers. Track comments using keywords or hashtags and analyze them in real-time or historically.

Review 128

Review Brands How To Analysis 128

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Try out Hootsuite Streams to monitor brand mentions, hashtags, and keywords across multiple social platforms. A lot of that talk centers around advice. Try for free Ready for the next level? What are dark social strategies?

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HootSuite URL Analytics Forums 120

Convince & Convert

AUGUST 29, 2017

This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Know Who Is Receiving More Positive (and Negative) Sentiment. According to recent Pew findings , 69 percent of the public uses social media today. Be Intentional About Choosing Your Competitors.

Compete 161

Compete Analytics Analysis Sentiment 161

Sprout Social

DECEMBER 15, 2020

We used Sprout Social Advanced Listening to learn what was causing this muted response and found only 27,208 messages across Twitter, Instagram, YouTube and Reddit from November 14-December 14. Of the 14,664 Tweets we analyzed, 48% of the Tweets had positive sentiment while 37% were neutral and 15% were negative.

Instagram 131

Instagram Comparison Sentiment Reddit 131

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Now you can use consumer and market insights to make more informed marketing and business decisions—and enact them all from one unified platform.

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Authentication Analysis Sentiment Tumblr 103

Sprout Social

MARCH 8, 2019

Consider the sheer popularity of sites such as YouTube, Reddit and Quora. Reddit and Quora, in particular, are prime places to learn about industry trends and businesses related to your business’ niche. At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment.

Reddit 100

Reddit Tumblr YouTube Review 100

Convince & Convert

AUGUST 29, 2017

This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Know Who Is Receiving More Positive (and Negative) Sentiment. According to recent Pew findings , 69 percent of the public uses social media today. Be Intentional About Choosing Your Competitors.

Compete 110

Compete Analytics Consultant Analysis 110

Bill Hartzer

DECEMBER 3, 2010

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword.

Platform 104

Platform Sentiment Press Release Technorati 104

Oktopost

DECEMBER 1, 2020

It’s critical that you consider these things when marketing your brand and supporting your customers. . Reddit, Quora, and niche forums are made up of active users that regularly share their thoughts on a product or service. . A prime example is EA’s post on Reddit about a disgruntled customer and micro-transactions.

Social Media 78

Social Media Brands Reputation Reddit 78

Keyhole.co

DECEMBER 22, 2022

million Reddit: 568k. The brand often encourages its followers to share their own stories and experiences, using hashtags (such as #nikefc, #nikewomen, and #justdoit) and other tactics to spark conversations and create a sense of community. Still, you don’t need to be as big as Nike to nail your social media marketing game.

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Social Media Strategy Collaboration Analysis 59

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Social Media B2B Marketing SEO 245

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Sentiment Analysis. You may also be monitored!!

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

MARCH 17, 2020

With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape. The challenge for every organization on social right now is determining what messaging is most relevant to our audiences and delivering it quickly, with empathy and understanding.

Features 101

Features Brands Library Team 101

ProBlogger

FEBRUARY 2, 2016

One of the key success factors in marketing is the ability of a marketer to seize a certain moment – jumping on a trending item that will resonate with their audience, and repackaging it so it’s relevant to the reader. These hashtags will show up at the top of the list in the homepage of your target region.

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Trends Reddit Hashtag Digg 37

Keyhole.co

DECEMBER 12, 2023

One such platform is Brand24, a popular social listening tool that can track your social media mentions, leverage sentiment analysis, and create reports. Keyhole First up is Keyhole , a real-time social media analytics and management tool that offers an end-to-end solution for your social media marketing.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Oktopost

MARCH 27, 2024

Using social listening to pick up on conversations from your industry and competitors can be the difference between leading the market and playing catch-up. This includes tracking mentions across social media platforms, forums, and the web using relevant hashtags, keywords, and more. Start by defining the following parameters: 1.

B2B 75

B2B Sentiment Analysis Influencer 75

Keyhole.co

NOVEMBER 19, 2020

Social media monitoring tools allow marketers to do the following: Get quality audience data. Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. And this is where social media monitoring tools come into place. Union Metrics. Glean.info.

Tools 98

Tools Social Media Sentiment Price 98

Sprout Social

JANUARY 5, 2023

Which types of marketing messages really resonate. The end result is a more meaningful and effective social media marketing strategy. . Insights from these conversations are used to make informed marketing decisions. Being confident about the questions above is invaluable for marketers. The problem?

Social Media 84

Social Media Sentiment Hashtag Analysis 84

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

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B2B Research Sentiment Marketing 114

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

Social Media 97

Social Media Brands HootSuite Policies 97

Hootsuite

MAY 23, 2023

Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox. You’ll find a range of solutions, from the nuts and bolts that solopreneurs and small marketing teams need to the heavy-duty equipment that keeps large corporations running smoothly. That was the last tool joke.

Tools 107

Tools HootSuite Content Meme 107

Sprout Social

MARCH 21, 2019

How to use B2C social listening to make better marketing decisions. In this guide, we’ll break down exactly how social listening for B2C can help attract new customers and ultimately make more informed marketing decisions. Meanwhile, reporting via Sprout also highlights the most popular keywords and hashtags related to your business.

Brands 107

Brands How To Sentiment Analysis 107

Sprout Social

NOVEMBER 3, 2021

Or, master the art of social media marketing. With so many social media channels available, you can’t be everywhere all the time to market your brand. Search for niche groups on various platforms (Facebook, Twitter, Reddit ). For example, you can see their posts, what others say about them and the sentiment of those posts.

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Social Media Tips Authentication Collaboration 141