Remove Hashtag Remove Marketing Remove Meme Remove Sentiment
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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

Hashtag 91
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? Get in early on trending topics.

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Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Keyhole.co

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. By tracking social media trends , the brand is smart and quick to get ahead of viral memes and trending topics. With a net worth of USD 4.01

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Brand experience: Why it matters and how to build one that works

Sprout Social

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 114
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How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Doing this will help you fine-tune your social listening process and marketing efforts. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start.

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Why it’s time to break up with your biannual brand survey

Sprout Social

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. Some even made memes. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment.

Survey 93
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How to Master Real-Time Content

Likeable

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. Don’t do it just because other brands are.

Content 65