Foursquare Evolves From Gamification To Recommendation – But Why?

SocMed Sean

Of all the location-based social networks out there, Foursquare certainly has been the one to outlast the competition. I didn’t say “Foursquare has beaten the competition” or “Foursquare has succeed”…I just said they outlasted the competition.

Social, Local, Mobile: The SoLoMo Revolution

Mindjumpers

People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution.

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Trending Sources

Foursquare Teams Up with American Express

Mindjumpers

According to the Wall Street Journal , Foursquare has partnered with American Express to offer discounts for shoppers who use Foursquare. It will work like this: AmEx customers can register their cards in Foursquare to get access to special offers. Mobile is future. Tweet.

And Then Foursquare Entered Adulthood: Promoted Updates

Mindjumpers

Tweet Since the launch at SXSW back in 2009, Foursquare is now no longer a location-based app just for the fun of it. With more than 20 million users world wide and no less than over 2 billion check-ins every single day of the year, Foursquare has become serious business.

Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard

The Realtime Report

Foursquare: over 25 million users. 42% of Those Who Downloaded Foursquare App Use It Actively. Foursquare had 10.4 Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek.

Ad Opportunities on Twitter, Foursquare and Tumblr

Mindjumpers

In this post, we look at the ad opportunities on Twitter, Foursquare and Tumblr, beginning with Twitter that offers three different ad products. Promoted Tweets can help a brand expand its reach of Tweets to a broader audience with targeting options on Twitter.com and across mobile devices.

Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. In short, think of Crowdit as a Foursquare for nightlife. The mobile consumer. Social Media Gone Mobile.

Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. Foursquare.

Social Networking Stats: Facebook Reaches 1 Billion Users, Foursquare Tops 25 Million, #RLTM Scoreboard

The Realtime Report

Foursquare: over 25 million users. Facebook Reaches One Billion Users, Foursquare Tops 25 Million Users. This week marked big milestones for both Facebook and Foursquare, with user numbers growing to over 1 billion and 25 million, respectively. The median age of Facebook users is 22, and the network now has 600 million mobile users. He declared Foursquare “open for business” and ready to work with companies to create partnerships and drive revenue.

Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second

Mindjumpers

mobile using audience, jumping an impressive 75% to 13.4 Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S. mobile users (aged 13 and over).

Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, YouTube and Foursquare: Foursquare app splits in two, launches Swarm. Foursquare. Social Media News Ticker Facebook Facebook Camera Facebook Poke Foursquare gaming geolocation social media news ticker Swarm Twitch Youtube

7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. Mobile users are on the go.

GroupTabs-Groupon Meets Foursquar

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe GroupTabs-Groupon Meets Foursquare by Justin on August 25, 2010 There is a new player in the location-based service market.

Social Networking Stats: Foursquare Sees Major Revenue Growth, #RLTM Scoreboard

The Realtime Report

Foursquare: 45 million users. Foursquare Sees Major Revenue Growth in 2013 and Q1 2014. Foursquare is rapidly approaching its fifth birthday, and CEO Dennis Crowley is optimistic about the app’s future. How can Foursquare come to life when you are not thinking about it?”

Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. So how does mobile app usage compare to desktop web usage — or to the time spent watching TV? Time spent in mobile apps now totals 76% of time spent watching television.

Can Ads Actually Make Foursquare Better

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. I find Foursquare’s recommendations to be better curated and more accurate.

3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Point collection is quickly becoming a popular way for mobile apps to encouraging return business, especially with younger generations. Foursquare Mobile Loyalty allows businesses to offer rewards to customers when they “check in” at their location.

Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

The Realtime Report

Foursquare: 45 million users. Mobile Video Now Accounts For 21% Of All Online Video Plays. 21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala.

Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard

The Realtime Report

Foursquare: over 20 million users. via Foursquare. Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. ” Both companies earn significantly less mobile revenue than those with more established mobile platforms, like Google and Pandora.

Why Single Purpose Apps Are the Future of Mobile Engagement

Convince & Convert

» Jay Today TV andrew davis apps brandscaping facebook Foursquare jay today linkedin Mobile mobile marketing Recently, I launched a brand-new video podcast called Jay Today.

How Social Commerce Is The Next Wave In Mobile Apps

Small Business Mavericks

That’s why you are seeing a surge and a merge in the social and the mobile app spaces. Social commerce is one area where mobile apps and social media are merging for the benefit of the customer. There’s one service called Armadealo that allows small businesses to offer location-based coupons for mobile customers. In other words, take Groupon and marry it up with Foursquare and you have Armadealo. Social Media mobile apps social commerce

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. million social media followers across Twitter, Facebook, Google+, Foursquare.

Zarco 66 Pumping Out Foursquare Deals

Freelance Social Media

You’ll be going there that early in the day because if you are one of the first five people to check in to a Zarco 66 on Foursquare, you will get ten cents off per gallon of gas that you purchase. . A great use of Foursquare to generate business and get people in the door.

Zarco 66 Pumping Out Foursquare Deals

Freelance Social Media

You’ll be going there that early in the day because if you are one of the first five people to check in to a Zarco 66 on Foursquare, you will get ten cents off per gallon of gas that you purchase. . A great use of Foursquare to generate business and get people in the door.

Social Media News Ticker: Instagram Launches Bolt, Foursquare Debuts New Logo, Facebook Drops Gifts

The Realtime Report

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, LinkedIn, Instagram and Foursquare: Facebook. Foursquare.

Why I Deleted My Foursquare Account

Ari Herzog

I saw that you checked in there on Foursquare, Shea,” he said. I’ve read articles about burglaries and stalking thanks to Foursquare, but because I only occasionally link my check-ins with tweets, I figured I was being responsible. You probably shouldn’t be telling people where you are on Foursquare, should you, Shea?” I agree with Steve Garfield (who was also interviewed in Beth’s story) that Foursquare is valuable.

Guess Who is Back on Foursquare

Ari Herzog

Citing privacy concerns and not wanting strangers to know where I was every moment I checked in to a location, I deleted my Foursquare account 14 months ago. Forrester Research recently surveyed 37,000 mobile users and in its report issued this month, a mere 2% of those users had Foursquare accounts. To what extent do geography and demography play a part in Foursquare users and companies? Foursquare may not be mainstream but its users are having a fun time with it.

Social Networking Stats: Instagram Tops Twitter In Daily Mobile Users, #RLTM Scoreboard

The Realtime Report

Foursquare: over 20 million users. via Foursquare. Instagram Tops Twitter In Daily Mobile Users. Instagram users spent 257 minutes (on average) accessing the mobile photo-sharing platform, while Twitter users averaged only 170 minutes viewing the micro-blogging platform.

How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]

Mindjumpers

This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Consumers go mobile.

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Relevant Social Content is Visual, Spatial and Mobile

Firebelly

Foursquare, Google Places and other geo-location based sharing apps aren’t really new, but they continue to pick up speed as it becomes easier to quickly identify where you are in a spatial environment and share your location with others.

The all new Foursquare

Sherrilynne Starkie

Foursquare has been around for a few years and has always been a bit of location-based fun. But that’s set to change with yesterday’s relaunch of the ‘All new Foursquare ‘ Image via CrunchBase. The new mobile app showcases swipeable photos, tips, lists and friends’ places. Now Foursquare lets users explore in ways. And new Foursquare promises innovations and features to come soon. Related posts: A week of Foursquare checkins.

What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest. For many reasons, mobile marketing has been slow to grow in the United States. Where Mobile is headed.

Mobile Necessary Now for Brand Relevancy

Geoff Livingston

If you are not preparing your organization for a mobile web , you will lose competitive positioning. Many brands have dabbled and experimented, but have put off mobile media as they struggled to swallow social media. Brands confided that they had started hiring mobile media managers.

Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

The Realtime Report

Foursquare: over 20 million users. via Foursquare. Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. While advertisers on Twitter have reported high rates of success with mobile users , the new data from TBG Digital reveals that ads in consumers’ Facebook newsfeeds on their mobile devices get 4x as many clicks as similar mobile ads on Twitter.

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Social Networking Stats: Facebook Accounts for 17% of Mobile Ad Revenue in US, #RLTM Scoreboard

The Realtime Report

Foursquare: 40 million users. Facebook Accounts For 17% Of Mobile Ad Revenue in U.S. We recently looked at mobile ad spending in the UK ; in the US, spending on mobile ads is also increasing rapidly, approaching $9.6

Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

The Realtime Report

Foursquare: 45 million users. Twitter Users Log In Via Mobile. has the greatest percentage of respondents using mobile as the primary way to access Twitter. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile.

Are Your Customers Trying to Find Your Business on Their Phones: 5 Facts That You Should Know

Social Media Citizens

There has been a lot of talk about the power of mobile marketing. From text marketing to applications, the market is abuzz with the “power of mobile.”. 55% of those polled were interested in searching for local reviews on their mobile phones.

Social Networking Stats: Mobile Accounts for 43% of LinkedIn’s Traffic, #RLTM Scoreboard

The Realtime Report

Foursquare: 45 million users. Mobile Accounts for 43% of LinkedIn’s Traffic . LinkedIn recently projected that mobile would account for half of the social networking platform’s traffic ; based on the company’s 1st quarter results, that could be a reality soon.

Unlocking the value of Foursquare « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Unlocking the value of Foursquare 28/01/2010 tags: Foursquare , Gowalla , location based social netoworking apps by Gemma Went For those of you not yet using Foursquare and other location based social networking apps, the presentation below from 22 Squared gives you a bit of background on what it’s all about. Foursquare is the clear favourite for me so I will focus more on that here.

Social Networking Stats: Over 50% of Facebook’s Q4 Revenue Comes From Mobile Ads, #RLTM Scoreboard

The Realtime Report

Foursquare: 40 million users. Over 50% of Facebook’s Q4 Revenue Comes From Mobile Ads. Back in 2012, Facebook had “virtually no mobile presence” and most of the social network’s revenue came from generic banner ads that appeared on the desktop site.