How Social Media is Changing the Way the Media Markets Itself
Bill Hartzer
OCTOBER 20, 2011
You don’t have to tell Kevin Reilly, entertainment president of Fox Broadcasting Company, that social media is a good way to market new shows. Reilly gushed over how social media has made shows hits like Glee and New Girl, almost before they even hit the airwaves. He already knows. It’s where you need to be.
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