Laurel Papworth

MAY 31, 2012

Do you work in sales, marketing or communications? Did you know you can measure the influence of a blogger or Twitter? How do you measure ‘sentiment’ online when people are talking about your policies or district? Wednesday 13 June 2012, 2pm-6pm. Are you interested in social media? Are you a business owner or entrepreneur?

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Course Social Media Press Release Film 66

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on.

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Class Training Social Media Case Study 85

Likeable

AUGUST 26, 2019

That is a level of adoration and influence that has turned our pets into influencers in their own right, creating the modern phenomenon known as the “petfluencer.”. This growth has carved out a niche market opportunity that the internet’s most adorable pets has risen to fill. It pays to be cute. HERO | @HEROTHEAUSSIE.

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Influencer Communities Social Media Instagram 112

Social Media Strategies Summit

OCTOBER 14, 2021

COVID-19 forced marketers to be highly flexible. According to research from Monday.com , almost 98% of marketing teams have changed their strategies in response to the pandemic. Going forward, social media marketers will need to be more agile than ever before. However, the change hit NASDAQ harder than most.

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Authentication Brands Team Issues 222

Hootsuite

MAY 23, 2023

Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox. You’ll find a range of solutions, from the nuts and bolts that solopreneurs and small marketing teams need to the heavy-duty equipment that keeps large corporations running smoothly. That was the last tool joke.

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Tools HootSuite Content Meme 107

Keyhole.co

JANUARY 19, 2024

These trends have also shaped how people market themselves, as well as products on the platform. Influencers promoting eco-friendly practices play a significant role in encouraging sustainable living. AI-generated music has been taking center stage, from epic film scores to real-time workout playlists that are tailor-made for you.

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Trends Hashtag Fashion Energy 59

Sprout Social

JUNE 27, 2023

He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

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Travel B2B Automotive Campaign 92

Sprout Social

JULY 27, 2021

Jo Booth is the Owner and Managing Director of Social Media Makes Sense , the only UK agency specialising solely in TV and film. This is another key attraction about this particular audience—they are likely already on their devices, which makes marketing to them just that bit easier. Make a genuine connection with influencer marketing.

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Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

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Social Media Marketing Consultant Communities 163

Sprout Social

AUGUST 3, 2022

Or maybe you know its twin, the infamous influencer apology, complete with crocodile tears on camera. You can tap into your audience’s feelings by measuring sentiment, the scope of conversations and more. In his TikTok vlog, he films flooded floors, dirty cups, unsanitary food—the list goes on. original sound – skittles.

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Brands Issues Social Media Conference 98

Hootsuite

MARCH 27, 2020

Meanwhile, first-person accounts and opinions from regular people break news, shape narratives, and influence opinion ( as well as potentially affecting the news journalists even choose to report ). When the market dips, people start to wonder: is now the time to buy? 55% of Americans get their news from social media. 10% Happier.

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Social Media How To Policies Team 145

Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. A social media campaign is a coordinated set of marketing actions across one or many social channels.

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Campaign Social Media UGC Metrics 130

Hootsuite

JUNE 17, 2019

With more than two million monthly advertisers on Instagram, marketing with dull tools is not just a waste of time—it’s a competitive disadvantage. Here are 28 tools that will help you harness Instagram’s full marketing power. Here are 28 tools that will help you harness Instagram’s full marketing power. LIKEtoKNOW.it.

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Instagram Tools HootSuite Hashtag 111

Keyhole.co

MARCH 16, 2023

On learning from competitors , PR expert Gini Dietrich says : “Analyze your competitors’ marketing—see which efforts work well, and understand why stakeholders like them: What is their primary messaging? When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in.

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Fashion Sentiment Collaboration Policies 98

Hootsuite

JULY 7, 2020

Social movements are not marketing opportunities. For example, with Brandwatch , Twitter found that the most prevalent sentiments around Black Lives Matter (as of June 7) were sadness, joy, disgust, anger, fear, and surprise. . Influencer marketing agency Fohr posted a diversity breakdown of its last $9 million payouts.

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Hashtag Activities Social Media Retail 145

Keyhole.co

FEBRUARY 28, 2023

Before we get down to the specifics and show you how you can use memes and emojis the right way in your marketing, we need to make sure you understand what each of these terms mean. Now, you might wonder, what do “inside jokes” have to do with you as a marketer, and exactly how can you use memes to boost your brand?

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Meme Engagement Strategy Wikipedia 52

Viper Chill

AUGUST 25, 2011

There are always going to be fewer influencers than there are people to be influenced. For that reason I believe anyone has the potential to become a Niche Rockstar / Influencer / A-Lister / YouGetTheIdea. There are many benefits to becoming a Rockstar in your niche and having some level of influence.

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How To Influencer Technorati Forums 79

Sprout Social

MARCH 9, 2022

Single Tweets and community conversations impact the real world—from influencing what film gets honored at the Oscars , to causing a 2500% increase in app downloads. But its ability to influence markets is what makes social media for investor relations so crucial. Connect with future investors and find your influencers.

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Social Media Sentiment Reddit Retail 91

Convince & Convert

APRIL 18, 2016

GE and Mini sponsored the NYT VR launch, each providing the mobile app with their own virtual reality films. In September, Mini released two branded films, “ Backwater ” and “ Real Memories ,” while GE released “From Nature to Machine.”. It’s entertaining, sentimental, educational, and you can’t help but smiling the whole way through.

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