article thumbnail

The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. How social influences fashion trends. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. From there, you can dig into insights by sentiment, demographics, date and more.

Retail 125
article thumbnail

Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. Case in point, Warner Bros.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is User-Generated Content? And Why is it Important?

Hootsuite

UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Increase conversions and influence purchasing decisions. More cost-effective than influencer marketing.

UGC 145
article thumbnail

Why Investors Need to Use Social Media

Convince & Convert

However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area.

article thumbnail

Twitter Advanced Search: A Comprehensive Guide for 2023

Keyhole.co

For instance, you want to track tweets on the latest movie Oppenheimer and how Christopher Nolan filmed the explosion scene without CGI. You can search Tweets in specific geographies, dates, or a specific sentiment (like in the screenshot above). Here, you can type “Oppenheimer” in the search bar. Through competitor analysis.

Twitter 52
article thumbnail

How brands can build inclusive campaigns year-round

Sprout Social

This focus on representation not only allows users to feel seen, but encourages more Black beauty influencers and creators to upload their content to the platform. With this knowledge, go out into the world and see if your market shares the same or different sentiments. Inclusive content is evergreen content.

Campaign 111
article thumbnail

What’s next? Expert predictions on the future of social media for 2023

Sprout Social

While the context is incredibly specific, the overall sentiment is not. “It’s been interesting to see mediums that were popular before the digital age—like film photography and vinyl records—make a resurgence this year.” These sentiments unfortunately result in higher expectations for content from brands.