Best Practices for Mobile-First Social Video

Ignite Social Media

People scroll through feeds the height of the Statue of Liberty and are bombarded with thousands of marketing messages a day. With this much noise in the social space, marketers have almost no time to capture the attention of their audiences, so it’s important to meet people where they are in their busy feeds. One way to do that is with mobile-first video. What’s mobile-first video? Videos under sixty seconds are a must for most social placements.

How to Visually Plan Your Instagram Feed

Later

If you’re looking to convert your viewers into followers, putting time aside to plan your Instagram feed in advance is a worthwhile investment! That’s why we’re sharing our favorite tips and tricks to plan your Instagram feed to help you leave a lasting first impression: .

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81 Percent of Marketers Optimize Social Video for Mobile [Infographic]

Convince & Convert

Much like the golden age of Hollywood, new advances in technology have cleared the path for today’s golden age of online video, empowering brands and small businesses alike to create video content like never before. How Marketers and Consumers Use Social Video.

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17 of the Best Mobile Video Editing Apps in 2019

Later

With Instagram video taking over our feeds and stories, it’s the perfect time to get to know some of the best video editing apps around! There are tons of great video editing apps that can help you. This is one smart tool for your video editing kit!

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81 Percent of Marketers Optimize Social Video for Mobile [Infographic]

Convince & Convert

Much like the golden age of Hollywood, new advances in technology have cleared the path for today’s golden age of online video, empowering brands and small businesses alike to create video content like never before. How Marketers and Consumers Use Social Video.

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Mark Zuckerberg Announces Major News Feed Changes

Myrland Marketing

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. More on that in a moment… The Explore Feed on Facebook . Fast Forward One Week To Mark Zuckerberg’s News Feed Announcement .

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Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Let’s take a closer look at what we know and don’t know about the Facebook Explore Feed and how it may impact you… Facebook Explore Feed: The Launch.

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Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success.

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Should We Be Worried about the Facebook Explore Feed?

agora pulse

Could the new Facebook Explore feed be the end of organic reach? What on Earth is the Explore feed? The Explore feed is a new tab on Facebook. It’s been on the mobile app for a while but it was recently launched on Desktop.

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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. Recap of the recent Facebook announcement and changes being made to the Facebook News Feed.

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How Beauty Brands Are Going Beyond the Instagram Feed

Likeable

But as Instagram Stories grows, and with the launch of the platform’s IGTV video hub, many beauty brands are widening their efforts on Instagram and focusing less on the feed. Tutorial videos. How-to videos are an ideal use of IGTV for beauty brands.

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Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success.

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Gone Mobile

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gone Mobile Written on January 5, 2010 by Justin Levy in announcements , blog , miscellaneous 2 Comments - Leave a comment!

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Why Video Should Still Be a Part of Your Social Media Strategy

Ignite Social Media

Wondering how to engage your social media audience and make them stop in their feed to view your content? Create engaging video. As you focus on your brand’s social media strategy development for the new year, ensure that video is part of your content mix. A recent study by Brightcove shows that 85% of millennials have purchased a product after watching a video. That’s no surprise, given the amount of time consumers spend on their mobile devices each day.

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3 Ways To Improve Mobile Email Marketing

Small Business Mavericks

Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website. live social feeds. embedded video.

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10 Video Marketing Trends You Need To Follow in 2019

Social Media Strategies Summit

For years, marketing experts have been discussing the importance of video in content marketing. One year ago, Facebook’s Mark Zuckerberg said that the future of the platform was video. Video content is easy to consume and resonates with today’s on-the-go consumers.

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Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Why the explosion of video content? Statistics for Videos.

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Ultimate Guide to Instagram Video: Stories, IGTV, Live, Posts, & More!

Later

Instagram video is one of the best tools in a marketers toolbox. Video marketing is no longer just for companies with big budgets, with an estimated 81% of businesses using video as a marketing tool in 2018. . And video on Instagram is no exception! Instagram Live Videos.

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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

The News Feed is one of Facebook’s marque innovations. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. Like it or not, Stories will replace the News Feed.

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Must-Have Tools for Producing LinkedIn Videos That Stand Out

agora pulse

As more people use video on LinkedIn , you need to work harder to get your video to stand out. I’ve collated some top tools for LinkedIn video that will put a shine on your videos and help them get noticed. LinkedIn Video: Creation Tools. Upload your video clips.

How to Edit Instagram Videos to Match Your Brand Aesthetic

Later

Did you know that you can edit Instagram videos just like you edit your photos? Whether you want to make a video brighter, add text, or crop it to fit Instagram Stories, it’s important that your Instagram videos match your branding too! Edit Instagram Videos with VSCO App.

The Real Scoop on Facebook Video Covers

agora pulse

Facebook is testing a new feature – video covers for Facebook pages. Facebook is all about video these days. Mark Zuckerberg called it a ‘Mega trend’ comparable to mobile. So it’s not surprising that Facebook video covers have appeared.

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7 Ways to Repurpose Your Video Content

agora pulse

Let’s face it, creating video content for social media can be unrewarding. It’s time-consuming to make, particularly long form video. Even something seemingly off the cuff like live video takes time to prep. Video content is hot on social media.

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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. AMP leads mobile publishing.

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5 Facebook Ad Types That Improve Mobile Engagement

agora pulse

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. Facebook Lead Ads are specifically designed for mobile traffic.

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The News Feed is Outdated: How Stories Changed the Way I Think About Social Media

Buffer Social

Right now, the standards we expect on the web are being re-written for mobile. The News Feed is outdated and stories are becoming the default for content consumption. Facebook, for example, didn’t invent the vertical scrolling feed. Why Stories are the new News Feed.

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8 Tips for Social Video Storytelling

SocialFish

Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Wistia has done several useful studies on viewer drop-off, and it looks like a couple of trends are worth watching for social video makers.

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With IGTV, Instagram is Becoming Television for the Mobile Generation

Buffer Social

From Facebook Watch to Twitter’s live video broadcasts, and most recently, the launch of IGTV , a new app for watching long-form, vertical video from your favorite Instagram creators, it’s clear that social platforms are vying to be — and likely will become – the next big broadcast channels.

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Who will win the video app wars?

Janet Fouts

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference.

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LinkedIn Native Video Is Hot – Here’s What You Need To Know To Get Started

agora pulse

LinkedIn native video has been rolling out to users since August 2017. At long last, we can create or upload video directly to the LinkedIn app on our phones and via the desktop website. In this post, we’ll look at LinkedIn native video, how to use it and what to use it for.

How to Leverage Promoted Video at Max Width on Pinterest

Ignite Social Media

Pinterest began testing video ads that take up the entire width of a user’s mobile device – Promoted Video at max width – in early June. In their release, Pinterest advised on best practices for Promoted Video at max width to help brands and businesses get the most out of their advertising dollars. After sifting through this information, we’re breaking down what you need to know about Promoted Video at max width and what this update means for Pinterest marketers.

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4 Video Contest Ideas to Boost Your Social Engagement

Convince & Convert

Video content has been proven to increase engagement, conversion, and reach significantly and is consuming the social media universe. But what promotional strategies should marketers be considering when they think about video? Video for the sake of video isn’t enough.

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Video Ads, Facebook, and Marketing

Small Business Mavericks

The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. I’ll be curious to see if I get one on my feed. Are You Looking At Video Ads? Macy’s is just one of the many businesses that jumped on the Facebook video ad bandwagon when it rolled out last March. Sometimes not even individual interaction keeps the posts you want coming in on your feed.

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6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

6 Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. Products , RSS & Feed Management.

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Top five: audio and video social media innovation

Sherrilynne Starkie

Advertisers can use the Facebook Ads Manager to extend their existing news Feed ads to the new “Search” placement. Voice Messages appear as a microphone icon on the right side of the text box, adjacent to the image button for uploading photos and video from your gallery. YouTube Stories last for seven days on the mobile app, they will appear for both subscribers and non-subscribers, and they’ll show up in YouTube’s “Up Next” sidebar beside a video.

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Video Marketing: Over- Or Under-Used?

Small Business Mavericks

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. In fact, while it is used quite extensively (as of November 2014, 300 hours of video are uploaded to YouTube every minutes), I’d say it’s still a bit under-used. While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

As someone who once didn’t like online video, it’s now part of my daily life. In the past few years, videos have gotten much better and widespread that I’d find it hard to be stubborn in my old ways by ignoring all incoming multimedia streams. Ad clicks on videos?

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Meercat jumps on Twitter Video

Janet Fouts

People are jumping on Meerkat , a relatively new app that allows us to live stream video directly to Twitter through the app. If you’re streaming a Meerkat video it’s pushed to your followers on Meerkat in real time and viewable on Twitter in real time.

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Video Curation, It’s All About the N3TWORK

Janet Fouts

We all love videos and sharing content that we find which resonates with us right? But it’s getting harder and harder to find videos that really speak to us. Users watch over 6 billion hours of video every month. 100 hours of video are uploaded to YouTube every minute.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? 3 important video marketing takeaways.

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Who will win the video app wars?

Janet Fouts

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference.

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10 Top Tips for Smarter Social Media Marketing with the Buffer Mobile App

Buffer Social

If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. In this post, you’ll learn more about the Buffer mobile apps ( Android and iOS ) and the top 10 features for smarter social media marketing.

How to Create Engaging Short Videos for Social Media (Including 7 Excellent Examples)

Buffer Social

When was the last time you watched a video on social media? Videos are becoming increasingly popular on social media , especially on mobile. To create engaging social media videos, Facebook recommends creating videos as short as 15 seconds 2 Facebook , 2017.