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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

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Facebook Reader a welcome feature

Sherrilynne Starkie

I liked that it had the ability to search through feeds to find specific content. Today, we are hearing reports that Facebook is going to launch a reader application, and my first thought was, I hope this won’t change Facebook’s current update feeds. Goodbye, Google Reader: 5 Alternatives to Get Your RSS Feed Fix.

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Apps of the Week: Customizing Your News

The Social Media Incubator

Flipboard is described as a “personal magazine” for users to catch up on the news they care about. Flipboard allows you to choose a topic or search for one yourself to make into a “board” that has all the top stories related to the topic. What other apps do you use to monitor news stories and social media?

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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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This Week in Social Media – 7/17/2013

Social Media Marketing

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media.

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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Unless you have the right tools to help you out, you’ll lose a lot of time on social media that you could’ve invested in other important work. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience.

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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

Proactive Report

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. These new outlets have several options for reaching their consumers online, including apps, newsletters, podcasts, and aggregation platforms like Apple News or Flipboard.

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