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Facebook and the Mystery of Organic Conversions

Jon Loomer

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. Strangely, it’s a different story when it comes to organic distribution — whether it be of a purely organic post of an otherwise paid ad. Facebook Ads and Organic Distribution.

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2 Ways to Create A/B Split Tests of Organic Content on Facebook

Jon Loomer

Did you know that you can do this with organic content ? You’re probably familiar with A/B split tests for Facebook ads. What’s great is a similar process is available for organic posts that you publish to your page. Once the test is complete, the winning version will be published to your Facebook page.

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Facebook Lead Ads and Organic Distribution

Jon Loomer

Advertisers make the mistake of minimizing — if not forgetting entirely — the impact of the organic distribution of their ads. Today, let’s take a closer look at this as it relates to Facebook lead ads. When you create a Facebook lead ad form, you may be unintentionally limiting your distribution.

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Facebook Adds New Organic Post Testing Option to Creator Studio

Social Media Today

Facebook is rolling out a new testing option for organic video uploads, in order to help Pages maximize video performance.

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Facebook Account Optimization and Organization Techniques

Jon Loomer

Facebook has been more volatile lately, and for many advertisers, it’s difficult to pinpoint what’s causing the mixed results. To get clear answers moving forward, you need to institute a tried-and-true system of optimization and organization. Account organization also has different definitions depending on the advertiser.

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Facebook Publishes New Update on Account Removals Due to Organized Manipulation Efforts

Social Media Today

Facebook has published the latest version of its Coordinated Inauthentic Behavior report, showing actions taken against organized manipulation efforts.

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Facebook Launches New Business Resource Hub for Organizations Impacted by Coronavirus

Social Media Today

Facebook has launched a new business hub to help organizations impacted by the COVID-19 outbreak.