Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. Shopify, OpenCart, GoDaddy, etc.)

Examples 114

Examples Brands Facebook Retail 114

Jon Loomer

NOVEMBER 29, 2022

At least one video will be published to TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and LinkedIn on most days. The vast majority of them are tutorials or discussions of an advertising tactic (mostly Facebook ads, but some TikTok, too). Is it leading to positive ROI? My short-form videos are not promotional.

Video 200

Video Marketing ROI Buy 200

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. You can also use these insights to increase the reach, engagement and ROI of your next video.

Metrics 131

Metrics Video Brands Facebook 131

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working.

ROI 40

ROI Facebook How To Analytics 40

agora pulse

FEBRUARY 5, 2018

It’s a Facebook Apocalypse! Freakouts aside, if you’ve been following all the chaos since Mark Zuckerberg made his announcement about sweeping changes to the News Feed, you might assume that Facebook is no longer a place for businesses. (At The BIG Facebook News Feed Announcement.

Facebook 136

Facebook News Feed Feedly 136

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. These five tactics stand to help turn Facebook into a high-converting channel.

UGC 72

UGC Facebook Library Transportation 72

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. How Canadians use Social Media.

Marketing 367

Marketing Syndication Adwords News 367

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter.

Hitwise 255

Hitwise Study Facebook Patterns 255

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Thank you in advance for your support!! I'm guessing for most of you the answer is both.

ROI 128

ROI Social Media StumbleUpon Digg 128

Keyhole.co

OCTOBER 23, 2023

Do you want to learn how to improve sales and engagement from Facebook? But many businesses don’t know where to start or what to look for when auditing their Facebook account. But first, let’s get into the specifics and answer the question, “What is a Facebook audit?” What is a Facebook audit? If so, consider that over 2.93

Facebook 52

Facebook How To Review Analytics 52

agora pulse

MAY 2, 2017

You are finally getting ready to run a killer Facebook ads campaign. But, before you dive in, let’s take a quick look at some of the quickest ways you can waste your Facebook ads budget — and how to avoid them. Going in with a vague idea is the fastest way for a Facebook ad to fail. All the key pieces are in place.

Facebook 124

Facebook Tourism Avatar ROI 124

Pam Moore

APRIL 3, 2018

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. . You are overwhelmed with the latest Facebook changes and feel like Mark Zuckerberg owes you something. The truth is Facebook owes you nothing.

Social Media 164

Social Media Strategy How To Training 164

Sprout Social

MARCH 20, 2023

Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust.

Buy 118

Buy Video How To Template 118

Sprout Social

OCTOBER 22, 2019

More than two billion people use Facebook every month. Since many people find company websites through Facebook, it’s a good idea to build a bridge between your social followers and digital leads. Here are 4 ways to embed a Facebook feed and more on your website: 1. How to Embed Facebook on WordPress Sites.

Sites 79

Sites Features Embedding Facebook 79

Bill Hartzer

JULY 3, 2013

taxpayer dollars on two separate social media campaigns: to increase the number of Facebook Likes on their Facebook page. IIP started or expanded English-language Facebook pages, Twitter feeds, and blogs aimed directly at foreign audiences. The bureau also started or expanded online activities in six foreign languages.”

Facebook 164

Facebook Buy Campaign Report 164

Kikolani

AUGUST 2, 2011

Featured Post – Social Media ROI with Google Anlaytics 5. Tweet the post and like it on Facebook using the buttons below! Linking to the Right Facebook Fan Page – This post is written for people who want their employer’s fan page to show up at the top of their personal Facebook profile. Related Posts.

ROI 126

ROI Social Media Google iPad 126

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. You can use short-form video content across LinkedIn, Instagram, X, and Facebook. Facebook is a solid social media platform to focus your community-building efforts.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Of course, that doesn’t mean that Facebook ads are foolproof on their own.

Advertising 111

Advertising Strategy Facebook How To 111

The Social Media Incubator

DECEMBER 9, 2013

You may have heard about Facebook updating their News Feed algorithm. What does it mean for your Facebook marketing strategy? If your on Facebook (which you should be), then this new algorithm could affect your posts and who sees them. What does this mean? It may mean you have some changes to make. So what can you do?

Tips 140

Tips Meme ROI Feed 140

Keyhole.co

OCTOBER 27, 2022

Reach: How people’s feeds did your hashtag show up on? Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Prove your social media ROI with Keyhole’s extensive analytics. Get started for free here.

Hashtag 98

Hashtag Analytics Metrics ROI 98

Convince & Convert

OCTOBER 27, 2010

The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. Tweet Part 3 of a 3-Part Rant. Slim and none.

Facebook 160

Facebook Metrics Feed Feedly 160

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. How Canadians use Social Media.

Marketing 195

Marketing Syndication Adwords News 195

Pam Moore

JULY 13, 2020

It's also how you achieve a positive ROI on every piece of content you produce. Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content! The social networks such as Facebook, Instagram, LinkedIn, Twitter as well as the search engines such as Google LOVE it when your content is irresistible. Winning! :).

eBook 141

eBook Content Findability Template 141

OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook has 80 million+ Business Pages, and today, Facebook is the largest social media network spread over worldwide with its 2.45 With the growing popularity of Facebook marketing’s effective results, today, every brand needs to get more from their Facebook marketing campaign. Facebook Analytics.

Campaign 88

Campaign Tools Social Media Facebook 88

Keyhole.co

MARCH 24, 2024

In short, the feed is vibrant and builds aspiration in the audience. On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services. The feed is filled with videos showcasing the unique experiences Airbnb offers, like a sleepover in the hidden library of St.

Communities 59

Communities Social Media Strategy UGC 59

Pam Moore

SEPTEMBER 18, 2017

It is not driving ROI. Just because your social network news feeds are filled with fud and experts pushing social networks, tools and technology to anyone who will listen to them, doesn't mean you should be taking their advice. It is not driving business. It is not driving real traffic to your blog or website. It is not driving sales.

Content 162

Content Training How To ROI 162

Sprout Social

AUGUST 14, 2018

Facebook Stories is just one of the latest ways to delight your customers with visual content. Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat. Facebook supports 2.23 Just 14 months after launching, Facebook had 150 million active users per day for Stories.

Brands 91

Brands Facebook Upcoming Real Estate 91

Visually SM

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. Interviews or Q&As.

Social Media 246

Social Media Video Company Content 246

Buffer Social

JANUARY 30, 2018

If you want to be successful on Facebook in 2018, you’ll need more than just incredible content. In fact, Facebook marketing success is as much about distribution as it is content. Especially as organic reach in Facebook’s News Feed continues to decline for many Pages. Think about who you’re targeting.

Advertising 111

Advertising Tips Facebook Campaign 111

Techipedia: Tamar Weinberg

MAY 1, 2012

Getting proper return on investment for Facebook advertising can be tricky. When the wrong people click, your conversion goes down and you have to pay Facebook for nothing. If your Facebook-advertising results are around break even, they may very well make your advertising efforts profitable. Test your ads for conversion.

Facebook 180

Facebook How To API Advertising 180

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Instagram vs. Facebook by statistics.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Saying It Social

AUGUST 13, 2010

2 days ago Blogroll Constant Commentary Mashable Social Media Examiner Techipedia NetworkedBlogs Blog: Saying It Social Topics: social media marketing , search engine optimization , social networking Follow my blog Facebook Page Feed Do you use social media to obtain customer retention/loyalty or are you primarily focused on customer acquisition?

ROI 128

ROI Social Media StumbleUpon Digg 128

Keyhole.co

APRIL 3, 2024

It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. To a beginner, a Twitter feed may seem like an enormous party where everyone’s talking at once. Unlike your main feed, a mix decided by an algorithm, X forms your lists chronologically. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246

ROI Social Media UGC Discount 246

Sprout Social

JUNE 29, 2023

It’s often shot on an iPhone and involves little if any editing at all, making it more budget-friendly (with a better ROI than highly polished content). As major brands began to incorporate more low-budget content into their feeds out of necessity, they noticed something—audiences ate it up.

Content 113

Content How To Trends ROI 113

Oktopost

MAY 23, 2023

A social media strategy that includes content repurposing is simply more rewarding, as well as offering a higher ROI on content creation. Twitter, LinkedIn, TikTok, Facebook – they’re all unique, and different types of content will find better success on some channels more than others.

Social Media 91

Social Media Content Marketing ROI 91