Unmetric

JUNE 18, 2019

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. Read on to discover what these tools have to offer to help you get better on Facebook. Benchmark your Facebook performance with competitors from the same industry.

Analytics 119

Analytics Tools Facebook Overview 119

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. What Are Facebook Ads? Are Facebook Ads Right for B2B?

B2B 118

B2B Facebook How To Campaign 118

agora pulse

DECEMBER 4, 2019

You’ve heard about Facebook Creator Studio and now wonder why you should pay for a third-party social media management tool. If you manage a number of Facebook pages, and they play a big part in your social media strategy, you’ve heard of Facebook Creator Studio. Page roles.

Facebook 82

Facebook Social Media Management Library Metrics 82

Unmetric

JUNE 5, 2019

What would happen if the leaders in social media management and social media competitive intelligence were to team up? Users will be able to access competitive intelligence and benchmarks on five brands across three social networks – Facebook, Twitter and Instagram.

HootSuite 122

HootSuite Press Release Social Media Management Metrics 122

agora pulse

JANUARY 27, 2021

BONUS MATERIAL: Free “Facebook 101” ebook. You can set up a Facebook Business Page and content in less than an hour. Find out how to create a Facebook Page and optimize your account. billion daily active users, Facebook is the world’s biggest social media platform—and a great place to promote your business.

Facebook 91

Facebook How To URL Template 91

agora pulse

MAY 3, 2017

If you’re an agency or business owner needing to manage multiple Facebook accounts then you will know how stressful it can be. I manage six pages on Facebook and there have been times when I thought I was losing my mind. Here are eight ways to manage multiple Facebook accounts without going nuts.

Facebook 153

Facebook How To Social Media Management Report 153

Sprout Social

MARCH 16, 2022

And to know what videos work, you need the right metrics. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social. Video engagement metrics you need to improve content performance. Click-through rate.

Engagement 121

Engagement Report Video Metrics 121

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 141

Social Media HootSuite How To URL 141

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours.

Strategy 113

Strategy Content How To Marketing 113

Social Media Strategies Summit

SEPTEMBER 14, 2021

Simply put, we’ve almost become desensitized to online content, which makes it extremely difficult for social media managers to cut through the noise and build a connection with their audiences. On Facebook and Instagram, we were finding that the audience was people who were interested in health information,” she explains.

Brands 286

Brands Meme Research Social Media 286

Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. Here’s a breakdown of how the two campaigns compared across the same metrics. You can run different types of ads on TikTok, but we wanted to test Spark Ads.

HootSuite 99

HootSuite Campaign Metrics CPC 99

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it. Keep reading and find out!

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Sprout Social

JANUARY 9, 2024

Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms. This is because there’s less scope for human error, biases or limitations such as excluding data subjectively, or while calculating complex metrics, especially from multiple sources.

Analytics 110

Analytics Sentiment Analysis Patterns 110

Sprout Social

AUGUST 1, 2019

Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Facebook Competitor Report. Facebook Activity Overview.

Report 77

Report Facebook How To Overview 77

Hootsuite

JUNE 16, 2021

Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. You don’t want to overwhelm your followers or feel like you’re spamming the news feed. Well, good news: you can stop your social posting panic spiral.

Social Media 145

Social Media HootSuite Statistics Template 145

Sprout Social

MARCH 20, 2023

Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI.

Buy 113

Buy Video How To Template 113

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. There are more than 1.86

Strategy 111

Strategy Facebook Marketing Metrics 111

agora pulse

DECEMBER 22, 2020

After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Here’s the stuff that actually matters when building a successful social media content strategy. Define Success (Goals/Metrics). Let’s dive in. 1, 2020, to Dec.

Social Media 126

Social Media Strategy Content How To 126

Oktopost

NOVEMBER 22, 2023

Since the vast majority of B2B buyers are increasingly using social media to find solutions, crafting a compelling and impactful social media marketing strategy is vital to your marketing success. But, for B2B social media managers, cutting through the noise on social media can be challenging.

B2B 117

B2B Trends Social Media UGC 117

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Integrate your Shopify store with your social feeds.

HootSuite 140

HootSuite Features URL Template 140

Buffer Social

AUGUST 8, 2019

You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed. They’re removing one of the most recognizable elements of social proof that’s ever existed. The New Engagement Metric: Attention. Just the like count in the feed is going away for now.).

Social Media 102

Social Media Metrics Instagram Feed 102

agora pulse

OCTOBER 19, 2017

The cost of a social media team, advertising spend, artwork, video and promotions can easily exceed $10,000 per month and that cost needs to be accounted for. Which Social Media KPIs Should I Measure? Reach is a bit like the CPI (cost per impression) metric. For example: Customer clicks on Facebook post.

Social Media 133

Social Media CPI URL Social Media Management 133

Keyhole.co

JULY 18, 2023

It took Facebook and Instagram eight to achieve the same feat. Users also spend more time on TikTok than other social media platforms. Connect your TikTok business account to social media management tools, making planning and publishing across multiple platforms easier. The average session length is 10.85

Tips 52

Tips Marketing Trends Influencer 52

Hootsuite

NOVEMBER 10, 2021

You can use your email, or log in with your Google, Twitter or Facebook account. Here, you can add a profile picture and bio, plus links to other social accounts. To switch to a Business Account, tap the three dots in the upper right corner, then Manage Account. How are your reach and engagement metrics? And that’s it!

How To 143

How To Hashtag Trends Analytics 143

Sprout Social

JULY 25, 2022

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. The missed conversation is whether they should start the new social media account in the first place. The main metric we focused on was followers.

Questions 79

Questions Social Media Platform Metrics 79

agora pulse

AUGUST 29, 2017

Recently, Instagram started using an algorithm to reorder how posts are viewed in your home feed. In March 2017, Instagram posted about the new algorithm : “To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.” They like each other’s posts or even leave comments.

Instagram 156

Instagram Real Estate Groups Groups 156

Firebelly

MARCH 5, 2018

If it wasn’t hard enough explaining social media in general to my mom, having to explain my job in social media marketing was an even bigger banana to peel. And then I came at her with the mother of all break-downs: Social Media Marketing 101. See mom, social media isn’t just a toy; it’s a tool.

Social Media 151

Social Media Marketing Overview Feed 151

agora pulse

NOVEMBER 21, 2019

Want to stay on top of algorithm changes and Facebook features for your clients? This Facebook 101 guide can help you. As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. Facebook Page Management.

Social Media Management 141

Social Media Management Social Media Facebook Groups 141

agora pulse

SEPTEMBER 24, 2020

Creating, running, or managing social media ads (Note: This is typically is not included by most marketing agencies, and instead are offered by advertising firms.). Social listening and community management and engagement. Monitoring social media metrics.

Social Media 99

Social Media Marketing Social Media Management Report 99

Mindjumpers

APRIL 12, 2016

In the early days of social, Facebook optimised content based on engagement, meaning that if users clicked on a piece of content, it received a higher ranking in newsfeeds. What spreads like wildfire on Facebook might fail miserably elsewhere. How do they beat them rather than join them? Platform crackdown. Relevance is key.

Brands 100

Brands Feed Feedly Publishing 100

Hootsuite

MARCH 16, 2020

In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . Brand Takeover : Ad appears when TikTok users open the app and completely take over the screen for a few seconds before turning into an In-Feed Video ad. . You will need a TikTok ad account manager for most of these options.

Advertising 142

Advertising Marketing Campaign Hashtag 142

agora pulse

MAY 28, 2020

Twitter has retweets, Facebook has shares, but what does Instagram have for sharing great content? In other words, publish it again on your social media platform. You may worry that doing so will make your feed feel stale, it will actually make your feed more valuable if you do it right. Measuring Your Results.

Instagram 170

Instagram How To Hashtag Feed 170

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Later

JUNE 5, 2019

Announced earlier this year, at #F82019 (the Facebook Developer Conference) , Facebook shared that, like Instagram business profiles, creator profiles will have access to a number of exclusive features and in-depth analytics, but there are also some big differences between the profile types. Instagram Creator Profile. Instagram Ads.

Instagram 103

Instagram Analytics Metrics Features 103

Later

JUNE 2, 2019

If you want to gain followers and build your brand awareness on Instagram, you need to have a strong and recognizable Instagram aesthetic across your feed and stories. Thankfully, there’s a quick and easy way to achieve a cohesive aesthetic on your feed — presets! Especially if you’re new to editing software like Photoshop.

Instagram 70

Instagram Template Templates Hashtag 70

agora pulse

APRIL 5, 2017

When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. eMarketer expects 78% of total US search ad revenues to go to Google and 73% of total US digital display ad revenues to go to Facebook this year. At present, these metrics are available: Delivery.

Adwords 133

Adwords Metrics CPC Campaign 133