Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience.

Feed 164

Feed Feedly News Tips 164

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Facebook 2018 is all About Engagement.

Feed 167

Feed Feedly Metrics News 167

Jon Loomer

JANUARY 11, 2018

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. Facebook sees person-to-person interaction as the “core” Facebook experience.

Feed 158

Feed Feedly News Engagement 158

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential is immensely high, given the number of active users it has. What is Facebook marketing? Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

Instagram 106

Instagram Facebook Marketing Features 106

Jon Loomer

MAY 11, 2022

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. If you’ve run video ads on Facebook, you probably understand the concept of auto-play. If you’ve run video ads on Facebook, you probably understand the concept of auto-play. Video View Type. The Problem with Video Ads.

Video 194

Video Facebook Metrics Feed 194

Jon Loomer

OCTOBER 3, 2020

When you select placements in your ad set, Facebook displays some basic requirements. Facebook also provides a resource that lists out all of the minimums, maximums, and other requirements associated with each format and placement. Facebook Feed. File Type: png or.jpg. File Type: Most supported.

Facebook 215

Facebook Types Video Feed 215

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing?

Strategy 118

Strategy Facebook Marketing FAQ 118

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. This includes feeds, stories, Reels, apps, websites, and more. Within Controls, you’ll get access to Inventory Filter, Block Lists, Topic Exclusions, and Content Type Exclusions. And here’s Instagram Profile Feed.

Video 178

Video Facebook Report Publishing 178

Hootsuite

MARCH 27, 2024

Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Jon Loomer

OCTOBER 3, 2020

When you select placements in your ad set, Facebook displays some basic requirements. Facebook also provides a resource that lists out all of the minimums, maximums, and other requirements associated with each format and placement. Facebook Feed. File Type: png or.jpg. File Type: Most supported.

Facebook 172

Facebook Types Video Feed 172

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. “We can be very intentional about growing our following and connecting with our fans.”

Social Media 96

Social Media Marketing Nielsen Resources 96

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place.

Facebook 176

Facebook Apple LinkedIn Publishing 176

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. Facebook stories Facebook stories are similar to Instagram Stories and stay on your feed for a day.

Strategy 116

Strategy Content How To Marketing 116

Ignite Social Media

APRIL 2, 2020

This time spend is equivalent to the time spent on Facebook and Instagram and higher than the time spent on Twitter and Snapchat. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. What Type of Content Works & Doesn’t Work on TikTok? What Works.

Marketing 217

Marketing Authentication Trends Feed 217

Convince & Convert

DECEMBER 8, 2014

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. Facebook Told Us How to Do Facebook Marketing.

Facebook 168

Facebook Marketing How To Feed 168

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

Facebook 200

Facebook System Conversation Eventful 200

Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Facebook lead ads leverage forms that are easy to complete. They are super fast and, most importantly, they keep people on Facebook.

Facebook 207

Facebook Instagram Advertising Engagement 207

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun. Let’s try!

Facebook 209

Facebook Report Campaign Apple 209

Ignite Social Media

JUNE 28, 2022

But with everybody turning to video marketing, it has become so hard for some to stand out from the crowd. So, how can you make sure your video content marketing strategy is on point? Here’s your ultimate guide to video content marketing, including tips on how to get started, what to film, and where to post it for maximum reach.

Video 146

Video Content Marketing YouTube 146

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views. Engagement.

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Metrics Video Brands Facebook 131

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. 02% (hat tip to BrandGlue ) So people on Facebook who “like” your Fan page basically never go back to it.

Feed 264

Feed Feedly News SEO 264

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Blood-sucking villains.

Statistics 142

Statistics Social Media Video Marketing 142

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

Tips 141

Tips HootSuite Facebook How To 141

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

CPC 111

CPC Facebook Marketing Advertising 111

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. We can use these to compare audience sizes on Instagram and Facebook. You may even be surprised to find that Facebook is much larger than you had expected!

Instagram 167

Instagram Facebook How To Feed 167

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

Trends 147

Trends Strategy Marketing Authentication 147

Rebekah Radice

JULY 15, 2019

Still, there are some types of video that are more engaging than others. That’s why I’ve pulled together a list of the top types of video every business should create. The Most Engaging Types of Video Content You Need to Create. Allows her to interact one-on-one with her Facebook fans. Source: MarTech.

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Types Video Content Case Study 119

agora pulse

DECEMBER 1, 2016

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. 1. Messenger Destination Facebook Ads. Facebook Audience Overlap. Canvas Ads.

Mobile 60

Mobile Types Engagement Facebook 60

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. You can choose to control which platforms your ads appear on (Facebook, Instagram, Audience Network, and Messenger). The feeds are generally seen as the most desirable real estate for our ads. Placements are selected within the ad set. All are selected by default.

Feed 176

Feed Feedly Real Estate Instagram 176

Jon Loomer

OCTOBER 3, 2020

As an advertiser on Facebook, you need to be aware of frequency. Use Daily Unique Reach to limit the times you reach Facebook users with your ad to once per day! First, if you use multiple placements, you may reach someone twice before Facebook is able to prevent it from happening again. Facebook will not optimize for an action.

Facebook 195

Facebook Report Feed Feedly 195

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors.

List 190

List Facebook Feed Feedly 190

Hootsuite

APRIL 3, 2023

You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content. Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. What is a Facebook engagement post?

Engagement 110

Engagement UGC Facebook HootSuite 110

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

Facebook 145

Facebook How To Metrics Organization 145