agora pulse

NOVEMBER 23, 2020

Whenever I create a new calendar for Facebook posts, I first do a little research to see whether there are any relevant holidays or events going on that could tie into any promotions. This will allow you to see if any promotions overlap or correspond with other holidays or events. Prepare your holiday calendar.

Facebook 166

Facebook How To UGC Social Media Management 166

Pixlee

JULY 7, 2021

Fans of all kinds – including influencers – respond well to user-generated content (UGC) as a great outlet to get involved. Having fans interact with your brand through UGC can not only drive engagement, it will help with brand loyalty – even during struggling times. Celebrate Fans & Discover your Micro Influencers.

Sports 52

Sports Team Influencer UGC 52

Pixlee

DECEMBER 13, 2021

For instance, customers are more likely to access the internet via their mobile phones, so if your website isn’t mobile-friendly, you could stand to lose them. If you can’t do the bare minimum by providing a mobile-responsive site, how can they trust you to provide quality products or services? Source: Justcoded.

Strategy 52

Strategy UGC Brands Apparel 52

Social Media Strategies Summit

MAY 24, 2019

LEGO uses UGC to keep fans engaged. The brand uses a mix of original content and user-generated content (UGC) to keep fans engaged. Their mobile-first, content-led approach has helped to increase mobile visitors by 27% in 2019. Top 10 Best Brands on YouTube. Source: Lego. LEGO boasts more than 7.5

YouTube 123

YouTube Brands Fashion UGC 123

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform.

Brands 114

Brands Meme Hashtag Campaign 114

Convince & Convert

MARCH 23, 2013

To put his money where his mouth is, he has committed to holding all campaign meetings, donor meetings and other events in local restaurants located in the district. Justin Johnson connects many of the important dots: humanization, local, crowd sourcing, UGC, mobile in one simple program. Terrific, right?

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Case Study UGC How To Meeting 161

agora pulse

DECEMBER 13, 2018

Send alerts about cancelled events, time sensitive offers and emergency notices. User-generated content (UGC) is content created by unpaid fans which businesses can use to promote themselves. UGC comes in the form of photos, videos, memes and stories and is set to rise dramatically in 2019. Takeaway: Invest in UGC.

Social Media 132

Social Media UGC Adwords Influencer 132

Ignite Social Media

MAY 4, 2020

Prime real estate – And lastly, if you really need to search for a reason for your brand to leverage Facebook Stories, consider that the Stories panel on the mobile app accounts for roughly 30% of a users’ screen. 82% of Snapchatters are 34 years or younger, so keep this in mind when determining if your campaign should live on this channel.

Social Media 121

Social Media Brands Content Real Estate 121

Buffer Social

JULY 6, 2017

After spending $1,500 on experiments, we found that square videos actually generate higher average views and engagement, especially on mobile phones, than landscape videos. Here’s a quick video on how it works: Mistake 6: Not curating user-generated content (UGC). UGC grew our Instagram account by 500% within six months.

Social Media 112

Social Media Curation UGC Instagram 112

agora pulse

DECEMBER 26, 2019

Remember that people are reading these on mobile phones.). Hashtag the event you are attending/posting from or create a hashtag for an event you have created and are promoting. This also holds true if you are using a hashtag as part of a live event or conference. independent #successful). Forgetting about good captions.

Hashtag 91

Hashtag Tips Instagram Trends 91

Later

NOVEMBER 14, 2018

So to really optimize your Black Friday marketing strategy, it’s important to focus on more than just the one-day event. Nearly 1 in 3 mobile shoppers in the US say that video is the best medium for discovering new products. Just remember to always legally repost UGC content and ask for permission before sharing.

Instagram 58

Instagram Tips Marketing UGC 58

Hootsuite

JANUARY 12, 2022

YouTube’s VP of Product Management described the video format as “a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” and goes on to say, “Shorts is a new way to express yourself in 15 seconds or less”. Behind the scenes footage can take on many forms.

YouTube 136

YouTube How To Authentication HootSuite 136

Later

MARCH 13, 2019

Grouping your Instagram Stories Highlights together into various categories, events, or topics makes it super-easy for audiences to find the stories that are of most interest to them. Instagram Stories Highlights Uses #5: Highlight Seasonal Events and Holidays. Instagram Stories Highlights Uses #10: Highlight Your Events.

Instagram 75

Instagram How To Curation Fashion 75

Convince & Convert

OCTOBER 19, 2011

And while Twitter and Facebook (in particular) have stolen the buzz scepter from those UGC pioneers, the importance of facilitating customer-created content has not faded a bit. side note: as mentioned at the event, wine grapes are the only agricultural product where yield has an inverse relationship to quality).

Social Media 122

Social Media UGC Construction Foursquare 122

Sprout Social

NOVEMBER 1, 2016

Consider how you’ll align your social media efforts to other marketing assets, such as your website, email newsletter and event promotions. According to an Ipsos MediaCT study , user-generated content (UGC) is 35% more memorable and 50% more trusted than other types of media. Your UGC campaign doesn’t have to be a huge production.

Travel 40

Travel Class Social Media Hotels 40

Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content.

UGC 43

UGC Campaign Marketing Hashtag 43

Ignite Social Media

APRIL 15, 2021

Optimize for Mobile. Pinterest has shared that 85% of Pinners are actively saving pins on the mobile app, so it’s important that your creative team is developing Pinterest visuals with a mobile-first mindset. Make sure your Pinterest Ads are targeting mobile devices so you’re not missing audiences.

Strategy 203

Strategy Tips Upcoming Mobile 203

Sprout Social

OCTOBER 13, 2021

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. Tommy Hilfiger and a few others are capitalizing on live streaming shopping events (especially since the pandemic). During the event, viewers could add items to their carts for checkout after.

Buy 139

Buy Brands Apparel Content 139

Hootsuite

JULY 24, 2019

The call-to-action button uses low-commitment text (“View Event”) to encourage clicks. The ad points to a Facebook Event, so it does triple-duty: (1) Those interested in the event itself can RSVP. (2) 3) Since LEGO’s Facebook Page is linked as the host of the event, the event page can also bring in new Facebook followers.

Examples 112

Examples Campaign Facebook UGC 112

Social Media Strategies Summit

NOVEMBER 18, 2022

Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. Choose something that speaks to your biggest current campaign, such as an event you’re planning or your latest product launch. GoPro is a master at UGC.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

JULY 1, 2021

These days, mobile devices are equipped with high-definition cameras and editing tools, so anyone can embrace their inner photographer. It’s also opened the door for consumers to contribute high-quality user-generated content (UGC) for their favorite brands. Live Video. Accelerate past the competition with content.

Types 141

Types Social Media Content UGC 141

agora pulse

MARCH 10, 2020

E-commerce businesses who want to drive quick sales , for example, should include shoppable content regularly in their content strategy, with tagged products that encourage mobile sales. Sharing UGC . They’re full-screen, vertical, and the definition of mobile-friendly that last no longer than 15-seconds. Brand announcements.

Social Media Management 159

Social Media Management Instagram Social Media Hashtag 159

agora pulse

DECEMBER 11, 2019

They are yielding incredibly high engagement and conversion rates, even on mobile. In this post, we’ll dive deep into how to use Facebook’s Collection Ads to attract your audience’s attention on mobile, earn clicks, and drive sales. Mobile is a bit of a missed opportunity for many brands, though.

Facebook 87

Facebook UGC Mobile Conversation 87

Social Media Strategies Summit

OCTOBER 1, 2020

Their insights-driven methodology was delivered to 500+ brands globally through client workshops and industry events, including Google’s annual CMO Academy, hosted in partnership with Columbia Business School. We had planned to spend 2020 on the road, doing live keynotes at industry events in order to grow our brand and business.

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Team UGC Video Training 130

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

Social Media 105

Social Media Marketing Digg MySpace 105

agora pulse

JUNE 23, 2020

Plan for events. A total of 80% of Pinterest’s traffic comes from mobile devices. Here’s a good list of easy to read fonts for mobile. Create a UGC community. I love user-generated content (UGC), and Pinterest is the perfect place to encourage it. For a great example, check out AirBNB’s UGC on Pinterest.

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UGC Marketing Feed Feedly 138

Later

APRIL 22, 2019

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . So why is UGC so valuable? Instead, think about how you can cluster your UGC together into different themes.

Instagram 91

Instagram UGC Tips Content 91

agora pulse

AUGUST 17, 2017

A CTA to check-in, leave a review, and/or share UGC; something like “Love our dessert? QR codes for social profiles or events, if applicable. You can create a custom greeting, welcoming users and potentially alerting them special events. Place tips can show users other customers’ favorite items, or UGC from their friends.

Engagement 135

Engagement Social Media UGC How To 135

Later

FEBRUARY 9, 2020

Thanks to Later’s Media Library , you can bulk upload all of your content to one central place that’s accessible from both your mobile and desktop — so you’ll never have to waste time sending content back and forth from your computer to your phone or worry about where that picture disappeared to!

Instagram 63

Instagram UGC How To Hashtag 63

Hootsuite

APRIL 21, 2022

You could use a Facebook Group to share information about events, tutorials, UGC (with permission and credit), or customer success stories. Many of the group’s members share their own home workouts and upcoming fitness events with each other too: Image source: Facebook. Encourage members to share their own content too.

Strategy 100

Strategy Brands Facebook How To 100

Pixlee

NOVEMBER 2, 2020

The increase in mobility within countries gives a glimmer of hope to hospitality brands. You can then repost this user-generated content (UGC) which is a great way to get people to reminisce and drive traffic to your site. . Make sure your website is well-designed, friendly — to humans and mobile phones, and works fast. .

Travel 56

Travel Brands Marketing Hotels 56

agora pulse

APRIL 25, 2017

UGC is one of the best types of content for driving more engagement. Small local businesses can also get a ton of engagement from questions like “which community events do you want to see us at this year?” Mobile app download ads. To do that, you need to create posts with engagement as your goal. Carousel ads.

Instagram 138

Instagram How To Hashtag UGC 138

Sprout Social

AUGUST 21, 2018

Sharing User Generated Content (UGC). Stories represent a fantastic place to publish UGC if you don’t want it to dominate your main feed. In fact, many brands create stories that are sort of off-the-cuff while attending public events or industry conferences. The best part about taking your followers along to events?

Instagram 90

Instagram How To Hashtag Feed 90

Hootsuite

FEBRUARY 20, 2024

You can design the UGC to fit with your brand’s aesthetic. This event post, for example, contains a lot of information: the when, where and what to bring all need to be clear to the viewer. Think Photoshop, but mobile-friendly. You don’t have to do your own copywriting—let the customers do the work.

Template 106

Template Templates Social Media Diagrams 106

Sprout Social

JULY 1, 2019

Given that the vast majority of Instagram users are visiting you via mobile, a list-style bio flat out makes sense. Pei Wei notes their commitment to natural ingredients in addition to promoting UGC and online ordering. Plus, list-style Instagram bios are fair game for pretty much any type of business. Beauty brands?

Instagram 111

Instagram Tips Hashtag UGC 111

Later

JANUARY 30, 2019

It used to be on the mobile Instagram app that you would only see the top 9 posts for each hashtag, but thanks to a recent update, you can now toggle between “Top” and “Recent” posts when searching for a hashtag (note: it’s still just the top 9 posts on the desktop version of Instagram). Collect User-Generated Content (UGC).

Hashtag 111

Hashtag Instagram Travel Communities 111

Likeable

DECEMBER 22, 2020

It was (a) happening in real-time, (b) based around current events, (c) funny, and (d) super shareable. Winners got a chance to live in a “Nattified mobile dorm unit” as well as a semester’s worth of beer money. THE TAKEAWAY: Why did this content work? Chipotle: TikTok Hack Menu. What was more 2020 than TikTok? Arguably) no one.

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Brands Content Airlines UGC 121