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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

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2021 Social Media Predictions

Ignite Social Media

In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Below our agency has broken down several 2021 social media predictions, accompanied by valuable resources designed to help you set the foundation for your 2021 strategy.

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How to Get Started With One-to-One Social Media Engagement

Oktopost

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy. Instead, you need to be hyper-focused on engaging with your social media audience.

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Social Media Algorithms: A 2023 Guide for Every Network

Hootsuite

Social media algorithms are the backbone of all social networks. They exist to sort the massive volume of content posted every day and show each user the content they are most likely to engage with. In this post, we’ll answer the question of how social media algorithms work. Social media algorithm examples.

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Channeling the Chaos of Social Media via Tools

Ignite Social Media

Social media is chaos. Whether you’re the casual user arguing with somebody’s uncle about politics or you’re a social media manager dealing with customer service complaints. There are a wide variety of strategies behind success in social media marketing. Social Media Management Tools for Brands.

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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. YouTube As A Social Media Network. Community Tab.

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14 Social Media Calendar Tools for a More Organized 2024

Hootsuite

Social media calendar software is a must for any social team. With multiple platforms to manage and audiences in multiple time zones, it’s simply not realistic to post your social content on the fly to each account. Keep reading to find the best tool for your needs and learn how use a social media calendar to save time.