Sat.Sep 02, 2023 - Fri.Sep 08, 2023

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What an Ad-Free Facebook and Instagram Subscription Could Mean to Advertising

Jon Loomer

According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. In other words: Meta may give these users the option of paying a monthly fee to not see ads. Those who don’t pay for the subscription would continue to see ads as they do now. Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date.

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New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads

Social Media Today

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

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More Branded Social Media Content We Love: Sept 2023

Ignite Social Media

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. That might sound hard to do, but don’t worry. We are sharing our top picks for most inspiring and engaging social media posts over the past month. Our video will help walk you through the visuals, but if you prefer to read along, we’ve summarized the highlights of the discussion below. 7 of our Favorite Creative Social Media Trends of September 2023 Here is a list of 7 of our favorit

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The Rise of Micro-Influencers: Why You Should Partner With Them

The Social Media Hat

30% of businesses prefer working with Micro-influencers. Find out why. The post The Rise of Micro-Influencers: Why You Should Partner With Them appeared first on The Social Media Hat.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Schedule Individual Ads

Jon Loomer

You can schedule individual ads now. When creating an Advantage+ Shopping Campaign, you can choose to select a different schedule at the ad level. For the past several years, all schedules were created in the ad set. So now, you can set different start and end dates for each ad. There will still be an ad set schedule. You can then add a column in your reporting for Ad Schedule so you can see when each ad is running.

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New Report Finds That Investment in Influencer Marketing is Rising Faster Than Traditional Ads

Social Media Today

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

More Trending

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Tech Superheroes: Women Shaping the Digital Landscape

The Social Media Hat

Learn about four incredible examples of women in tech. The post Tech Superheroes: Women Shaping the Digital Landscape appeared first on The Social Media Hat.

Examples 136
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Ad-Free Subscription and Impact on Ads

Jon Loomer

How would this impact advertising? Meta is rumored to be considering an ad-free paid subscription option in the EU. Advertisers need to ask how this might impact them. First, imagine the paid ad-free option is successful in the EU. That could dramatically impact advertising in these countries. The people most willing to pay for a subscription are the same people advertisers would want to reach.

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TikTok Expands its ‘Creativity Program’ Funding Initiative to More Regions

Social Media Today

TikTok's giving more creators the chance to make money from their clips.

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Elon Musk Promotes Campaign To Ban ADL While Agreeing With ‘Raging Anti-Semite’

Forbes Social Media

Elon Musk took his rhetoric to even more extreme places on Monday while responding to a far-right activist who describes himself as a “raging antisemite.

Campaign 145
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How Brands Can Maximize Influencer Marketing Partnerships w/ Adam Rossow

The Social Media Hat

Partnership Unpacked, Episode 37, with Adam Rossow The post How Brands Can Maximize Influencer Marketing Partnerships w/ Adam Rossow appeared first on The Social Media Hat.

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How Ad-Free Subscriptions May Look

Jon Loomer

What might this look like? The New York Times reported that Meta is considering an ad-free paid subscription option in the European Union. We have no details regarding how seriously this is being considered or even what a subscription might look like, but we can speculate. According to Meta’s 2Q earnings for 2023, the Average Revenue Per User (ARPU) for Facebook users in Europe was $17.88.

Course 135
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X Experiments With Improved Discovery for Video Live-Streams

Social Media Today

Live videos may soon be displayed on the Spaces bar at the top of user timelines.

Video 211
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There Is Now A Deep Fake Video Of Ron DeSantis Dropping Out Of The 2024 Race

Forbes Social Media

A video of Florida Governor Ron DeSantis announcing that he is dropping out of the 2024 presidential race has been making the rounds on social media

Video 145
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses.

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Rapid Fire of Meta Ads Tips

Jon Loomer

Rapid fire of Meta ads tips LET’S GO! There is no guaranteed hack that will always work. Run from people who make those guarantees. When in doubt, keep it simple. Optimize for the action you want… most of the time. Be careful with top-of-the-funnel optimization. Meta doesn’t care about quality. Results that seem too good to be true usually are.

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X Improves Tagging Process for Videos That Have Received a Community Note

Social Media Today

All re-shared posts that include the same video clip will now also display any corresponding note.

Process 195
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Could You Go Without Your Phone For Four Days? Here Are Four Reasons To Try

Forbes Social Media

Welcome to Camp: the antithesis to the classic business conference. Here, attendees are surrounded by nature, build friendships and grow - while going phone-free.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How Content Writing Can Improve Your Business

The Realtime Report

How Content Writing Can Improve Your Business People are shifting from traditional means of advertising and adapting to digital media, therefore, web content has become more important than ever. People are always searching for knowledge, and information about several things and products, solutions to their problems, and also they want to know what makes your business unique.

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You Have Time to Create Videos

Jon Loomer

I don’t have time! It’s the typical excuse for not publishing videos… Get outta here with that nonsense. I’ve published at least one video every day this year. Each video takes an hour, start to finish (scripting, recording, editing, scheduling, everything). I also write two blog posts every week. I hold one-on-one sessions to help clients. I host a weekly strategy session and webinar.

Video 119
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X Experiments with Improved Discovery for Video Live-Streams

Social Media Today

Live videos may soon be displayed on the Spaces bar at the top of user timelines.

Video 205
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China Targets US Voters With New AI Misinformation Techniques

Forbes Social Media

China is using AI-generated images to try to influence U.S. voters, says Microsoft, and users are increasingly falling for it.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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#605: How My First Ten Strategy Generated $40,000 In Revenue For These Students

Amy Porterfield

Listen on… A foolproof way to validate your digital course idea BEFORE launching Did you know that I only made $267 in my first digital course launch? I […] The post #605: How My First Ten Strategy Generated $40,000 In Revenue For These Students appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 107
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Advantage+ Audience vs. Going Broad

Jon Loomer

I can’t wait to test this… If you don’t provide targeting suggestions with Advantage+ Audience , your audience will be built using AI based on pixel activity, conversion history, and ad engagement. I want to split test two ad sets: 1. One that uses Advantage+ Audience without targeting suggestions 2. One using the old targeting method but going broad without any audience inputs I want to see if this is more effective than the old approach of going broad.

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Musk Says That X is No Longer Reliant on US Ad Dollars as it Continues to Branch into New Areas

Social Media Today

X still needs ad spend, but not at the same levels it once did.

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No, There’s Not An Ebola Outbreak At Burning Man

Forbes Social Media

Some social media users claim an Ebola outbreak has started at Burning Man. But it’s simply not true.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Brands, find your next Barbie movie

Audiense

Learn from Barbie’s 1.3B box office hit and the brand partnerships that cashed in on its success. Discover how to find the perfect movie partnership for your brand with Affinio insights, and don’t miss out on Mattel’s next megahit.

Brands 94
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Ad-Free Subscription Option in the EU?

Jon Loomer

An ad-free Facebook and Instagram? According to the New York Times, Meta is thinking about it. Meta is considering paid versions of Facebook and Instagram for users in the European Union that would be ad-free. Both apps would continue to offer free versions in those countries with ads. The European Union has some of the strictest privacy laws. The expectation is that ads for users who opt-out in the EU will be untargeted and likely far less effective.

Privacy 101
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UK Government Removes Key Impediment to Meta’s Full Messaging Encryption Plan

Social Media Today

Meta will now be able to enact full messaging encryption by default in the UK.

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Top Social Media Manager Interview Questions and Answers [2023]

Hootsuite

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. You’ve got the skills , you’ve created a kickass resume and portfolio , you’ve scheduled an interview. Now, the final step to securing the job is answering the questions your potential new employer fires at you. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ).

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Why You Need a Blog in the Age of AI and Social Networking

WebInKnow

With the popularity of social networks like Facebook, LinkedIn, Instagram, and TikTok as well as the rapid rise of chatbots accessing Generative AI Models, the once humble blog has rising in importance (once again) as a marketing strategy.