Sat.Sep 02, 2023 - Fri.Sep 08, 2023

article thumbnail

Where Are My Meta Pixels?

Jon Loomer

Meta made a change recently that is leaving advertisers confused. Meta pixels are disappearing from Business Settings, which will freak you out the first time you see it. There’s a simple solution and an explanation. Let’s get straight to it… “Doesn’t Have Any Pixels Yet” Advertisers manage access to their Meta pixels within Business Settings under Data Sources.

API 190
article thumbnail

The Rise of Micro-Influencers: Why You Should Partner With Them

The Social Media Hat

30% of businesses prefer working with Micro-influencers. Find out why. The post The Rise of Micro-Influencers: Why You Should Partner With Them appeared first on The Social Media Hat.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

More Branded Social Media Content We Love: Sept 2023

Ignite Social Media

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. That might sound hard to do, but don’t worry. We are sharing our top picks for most inspiring and engaging social media posts over the past month. Our video will help walk you through the visuals, but if you prefer to read along, we’ve summarized the highlights of the discussion below. 7 of our Favorite Creative Social Media Trends of September 2023 Here is a list of 7 of our favorit

article thumbnail

New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads

Social Media Today

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

What an Ad-Free Facebook and Instagram Subscription Could Mean to Advertising

Jon Loomer

According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. In other words: Meta may give these users the option of paying a monthly fee to not see ads. Those who don’t pay for the subscription would continue to see ads as they do now. Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date.

article thumbnail

Oh the Places AI Can Go: A Marketing Journey with Dr. Seuss

Pam Moore

Oh the Places AI Can Go: A Marketing Journey with Dr. Seuss Buckle up, because we're about to take a wild and whimsical ride through the world of AI, guided by none other than the legendary Dr. Seuss! Remember reading “Green Eggs and Ham” or “The Cat in the Hat”?? Well, now it's time to rhyme our way into the future. If you're thinking AI is just about boring algorithms and cold hard data, think again!

Marketing 147

More Trending

article thumbnail

New Report Finds That Investment in Influencer Marketing is Rising Faster Than Traditional Ads

Social Media Today

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

article thumbnail

Schedule Individual Ads

Jon Loomer

You can schedule individual ads now. When creating an Advantage+ Shopping Campaign, you can choose to select a different schedule at the ad level. For the past several years, all schedules were created in the ad set. So now, you can set different start and end dates for each ad. There will still be an ad set schedule. You can then add a column in your reporting for Ad Schedule so you can see when each ad is running.

Campaign 169
article thumbnail

Elon Musk Promotes Campaign To Ban ADL While Agreeing With ‘Raging Anti-Semite’

Forbes Social Media

Elon Musk took his rhetoric to even more extreme places on Monday while responding to a far-right activist who describes himself as a “raging antisemite.

Campaign 145
article thumbnail

How Brands Can Maximize Influencer Marketing Partnerships w/ Adam Rossow

The Social Media Hat

Partnership Unpacked, Episode 37, with Adam Rossow The post How Brands Can Maximize Influencer Marketing Partnerships w/ Adam Rossow appeared first on The Social Media Hat.

article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

X Experiments With Improved Discovery for Video Live-Streams

Social Media Today

Live videos may soon be displayed on the Spaces bar at the top of user timelines.

Video 204
article thumbnail

Ad-Free Subscription and Impact on Ads

Jon Loomer

How would this impact advertising? Meta is rumored to be considering an ad-free paid subscription option in the EU. Advertisers need to ask how this might impact them. First, imagine the paid ad-free option is successful in the EU. That could dramatically impact advertising in these countries. The people most willing to pay for a subscription are the same people advertisers would want to reach.

article thumbnail

There Is Now A Deep Fake Video Of Ron DeSantis Dropping Out Of The 2024 Race

Forbes Social Media

A video of Florida Governor Ron DeSantis announcing that he is dropping out of the 2024 presidential race has been making the rounds on social media

Video 145
article thumbnail

How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses.

LinkedIn 115
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

TikTok Expands its ‘Creativity Program’ Funding Initiative to More Regions

Social Media Today

TikTok's giving more creators the chance to make money from their clips.

209
209
article thumbnail

How Ad-Free Subscriptions May Look

Jon Loomer

What might this look like? The New York Times reported that Meta is considering an ad-free paid subscription option in the European Union. We have no details regarding how seriously this is being considered or even what a subscription might look like, but we can speculate. According to Meta’s 2Q earnings for 2023, the Average Revenue Per User (ARPU) for Facebook users in Europe was $17.88.

Course 135
article thumbnail

Could You Go Without Your Phone For Four Days? Here Are Four Reasons To Try

Forbes Social Media

Welcome to Camp: the antithesis to the classic business conference. Here, attendees are surrounded by nature, build friendships and grow - while going phone-free.

article thumbnail

How Content Writing Can Improve Your Business

The Realtime Report

How Content Writing Can Improve Your Business People are shifting from traditional means of advertising and adapting to digital media, therefore, web content has become more important than ever. People are always searching for knowledge, and information about several things and products, solutions to their problems, and also they want to know what makes your business unique.

Content 91
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

X Improves Tagging Process for Videos That Have Received a Community Note

Social Media Today

All re-shared posts that include the same video clip will now also display any corresponding note.

Process 185
article thumbnail

Rapid Fire of Meta Ads Tips

Jon Loomer

Rapid fire of Meta ads tips LET’S GO! There is no guaranteed hack that will always work. Run from people who make those guarantees. When in doubt, keep it simple. Optimize for the action you want… most of the time. Be careful with top-of-the-funnel optimization. Meta doesn’t care about quality. Results that seem too good to be true usually are.

Tips 133
article thumbnail

China Targets US Voters With New AI Misinformation Techniques

Forbes Social Media

China is using AI-generated images to try to influence U.S. voters, says Microsoft, and users are increasingly falling for it.

Microsoft 134
article thumbnail

#605: How My First Ten Strategy Generated $40,000 In Revenue For These Students

Amy Porterfield

Listen on… A foolproof way to validate your digital course idea BEFORE launching Did you know that I only made $267 in my first digital course launch? I […] The post #605: How My First Ten Strategy Generated $40,000 In Revenue For These Students appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 107
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

X Experiments with Improved Discovery for Video Live-Streams

Social Media Today

Live videos may soon be displayed on the Spaces bar at the top of user timelines.

Video 198
article thumbnail

You Have Time to Create Videos

Jon Loomer

I don’t have time! It’s the typical excuse for not publishing videos… Get outta here with that nonsense. I’ve published at least one video every day this year. Each video takes an hour, start to finish (scripting, recording, editing, scheduling, everything). I also write two blog posts every week. I hold one-on-one sessions to help clients. I host a weekly strategy session and webinar.

Video 124
article thumbnail

No, There’s Not An Ebola Outbreak At Burning Man

Forbes Social Media

Some social media users claim an Ebola outbreak has started at Burning Man. But it’s simply not true.

article thumbnail

Brands, find your next Barbie movie

Audiense

Learn from Barbie’s 1.3B box office hit and the brand partnerships that cashed in on its success. Discover how to find the perfect movie partnership for your brand with Affinio insights, and don’t miss out on Mattel’s next megahit.

Brands 94
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

How Marketers Are Using Generative AI [Infographic]

Social Media Today

Are you using generative AI tools in your digital marketing process?

Marketing 203
article thumbnail

Advantage+ Audience vs. Going Broad

Jon Loomer

I can’t wait to test this… If you don’t provide targeting suggestions with Advantage+ Audience , your audience will be built using AI based on pixel activity, conversion history, and ad engagement. I want to split test two ad sets: 1. One that uses Advantage+ Audience without targeting suggestions 2. One using the old targeting method but going broad without any audience inputs I want to see if this is more effective than the old approach of going broad.

article thumbnail

Why You Need a Blog in the Age of AI and Social Networking

WebInKnow

With the popularity of social networks like Facebook, LinkedIn, Instagram, and TikTok as well as the rapid rise of chatbots accessing Generative AI Models, the once humble blog has rising in importance (once again) as a marketing strategy.

article thumbnail

Top Social Media Manager Interview Questions and Answers [2023]

Hootsuite

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. You’ve got the skills , you’ve created a kickass resume and portfolio , you’ve scheduled an interview. Now, the final step to securing the job is answering the questions your potential new employer fires at you. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ).

article thumbnail

TikTok Announces New Programming for Fashion Month

Social Media Today

TikTok's hosting a range of dedicated programming for the various Fashion Month events.

Fashion 182