Sat.Sep 02, 2023 - Fri.Sep 08, 2023

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New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads

Social Media Today

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

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Where Are My Meta Pixels?

Jon Loomer

Meta made a change recently that is leaving advertisers confused. Meta pixels are disappearing from Business Settings, which will freak you out the first time you see it. There’s a simple solution and an explanation. Let’s get straight to it… “Doesn’t Have Any Pixels Yet” Advertisers manage access to their Meta pixels within Business Settings under Data Sources.

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More Branded Social Media Content We Love: Sept 2023

Ignite Social Media

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. That might sound hard to do, but don’t worry. We are sharing our top picks for most inspiring and engaging social media posts over the past month. Our video will help walk you through the visuals, but if you prefer to read along, we’ve summarized the highlights of the discussion below. 7 of our Favorite Creative Social Media Trends of September 2023 Here is a list of 7 of our favorit

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The Rise of Micro-Influencers: Why You Should Partner With Them

The Social Media Hat

30% of businesses prefer working with Micro-influencers. Find out why. The post The Rise of Micro-Influencers: Why You Should Partner With Them appeared first on The Social Media Hat.

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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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New Report Finds That Investment in Influencer Marketing is Rising Faster Than Traditional Ads

Social Media Today

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

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Schedule Individual Ads

Jon Loomer

You can schedule individual ads now. When creating an Advantage+ Shopping Campaign, you can choose to select a different schedule at the ad level. For the past several years, all schedules were created in the ad set. So now, you can set different start and end dates for each ad. There will still be an ad set schedule. You can then add a column in your reporting for Ad Schedule so you can see when each ad is running.

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More Trending

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No, There’s Not An Ebola Outbreak At Burning Man

Forbes Social Media

Some social media users claim an Ebola outbreak has started at Burning Man. But it’s simply not true.

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TikTok Expands its ‘Creativity Program’ Funding Initiative to More Regions

Social Media Today

TikTok's giving more creators the chance to make money from their clips.

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5 ways to use social media more efficiently

Sprout Social

There’s something awe-inspiring about watching #CleanCore videos on social media. The ones where they reorganize the space underneath a bathroom sink, reimagine the use of closet storage or deep clean a grimy surface. Maybe it’s the ASMR quality of the videos that draws us in, or the enviable storage containers and cleaning devices. But I think they offer something even more intriguing: efficiency.

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Tech Superheroes: Women Shaping the Digital Landscape

The Social Media Hat

Learn about four incredible examples of women in tech. The post Tech Superheroes: Women Shaping the Digital Landscape appeared first on The Social Media Hat.

Examples 141
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Elon Musk Promotes Campaign To Ban ADL While Agreeing With ‘Raging Anti-Semite’

Forbes Social Media

Elon Musk took his rhetoric to even more extreme places on Monday while responding to a far-right activist who describes himself as a “raging antisemite.

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X Faces Potential FTC Scrutiny Over Missing Ad Labels, While Creators Complain of Ad Revenue Share Errors

Social Media Today

The challenges keep coming for the X team.

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How Ad-Free Subscriptions May Look

Jon Loomer

What might this look like? The New York Times reported that Meta is considering an ad-free paid subscription option in the European Union. We have no details regarding how seriously this is being considered or even what a subscription might look like, but we can speculate. According to Meta’s 2Q earnings for 2023, the Average Revenue Per User (ARPU) for Facebook users in Europe was $17.88.

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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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There Is Now A Deep Fake Video Of Ron DeSantis Dropping Out Of The 2024 Race

Forbes Social Media

A video of Florida Governor Ron DeSantis announcing that he is dropping out of the 2024 presidential race has been making the rounds on social media

Video 145
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4 Messaging Tips to Drive Sales [Infographic]

Social Media Today

Some handy pointers for your IG messaging approach.

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You Have Time to Create Videos

Jon Loomer

I don’t have time! It’s the typical excuse for not publishing videos… Get outta here with that nonsense. I’ve published at least one video every day this year. Each video takes an hour, start to finish (scripting, recording, editing, scheduling, everything). I also write two blog posts every week. I hold one-on-one sessions to help clients. I host a weekly strategy session and webinar.

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How Brands Can Maximize Influencer Marketing Partnerships w/ Adam Rossow

The Social Media Hat

Partnership Unpacked, Episode 37, with Adam Rossow The post How Brands Can Maximize Influencer Marketing Partnerships w/ Adam Rossow appeared first on The Social Media Hat.

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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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China Targets US Voters With New AI Misinformation Techniques

Forbes Social Media

China is using AI-generated images to try to influence U.S. voters, says Microsoft, and users are increasingly falling for it.

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X Experiments With Improved Discovery for Video Live-Streams

Social Media Today

Live videos may soon be displayed on the Spaces bar at the top of user timelines.

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3 Social Media Executives Reveal How to Build a Career in Social

Buffer Social

Social media is still a relatively new field, having risen to prominence in the past two decades. As a result, there still isn’t much of a rule book for people who want to pursue it as a career. Current industry experts like Tom Basgil, Amelia Munday, and Chi Thukra have learned on the job, working their way up the ranks with experimentation and iteration.

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Top Social Media Manager Interview Questions and Answers [2023]

Hootsuite

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. You’ve got the skills , you’ve created a kickass resume and portfolio , you’ve scheduled an interview. Now, the final step to securing the job is answering the questions your potential new employer fires at you. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ).

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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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Could You Go Without Your Phone For Four Days? Here Are Four Reasons To Try

Forbes Social Media

Welcome to Camp: the antithesis to the classic business conference. Here, attendees are surrounded by nature, build friendships and grow - while going phone-free.

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How Marketers Are Using Generative AI [Infographic]

Social Media Today

Are you using generative AI tools in your digital marketing process?

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How the YouTube Shorts Algorithm Works, According to YouTube

Buffer Social

YouTube Shorts has had an incredible run since it was first released in 2021. It’s a natural next step for anyone who watches long-form YouTube videos to also watch short-form videos on the platform – and there are nearly three billion of those people. However, most people don’t engage with short-form content the way they do long-form (I know I don’t).

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Advantage+ Audience vs. Going Broad

Jon Loomer

I can’t wait to test this… If you don’t provide targeting suggestions with Advantage+ Audience , your audience will be built using AI based on pixel activity, conversion history, and ad engagement. I want to split test two ad sets: 1. One that uses Advantage+ Audience without targeting suggestions 2. One using the old targeting method but going broad without any audience inputs I want to see if this is more effective than the old approach of going broad.

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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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Images Of Russian Tu-95 Strategic Bombers Covered With Car Tires Mocked On X

Forbes Social Media

This is just the latest Russian ad hoc attempt to protect its military vehicles by covering them with readily available materials.

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TikTok Tests New In-Stream Shopping Push in the U.S.

Social Media Today

TikTok's determined to get users shopping in the app.

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#605: How My First Ten Strategy Generated $40,000 In Revenue For These Students

Amy Porterfield

Listen on… A foolproof way to validate your digital course idea BEFORE launching Did you know that I only made $267 in my first digital course launch? I […] The post #605: How My First Ten Strategy Generated $40,000 In Revenue For These Students appeared first on Amy Porterfield | Online Marketing Expert.

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Ad-Free Subscription Option in the EU?

Jon Loomer

An ad-free Facebook and Instagram? According to the New York Times, Meta is thinking about it. Meta is considering paid versions of Facebook and Instagram for users in the European Union that would be ad-free. Both apps would continue to offer free versions in those countries with ads. The European Union has some of the strictest privacy laws. The expectation is that ads for users who opt-out in the EU will be untargeted and likely far less effective.

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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!