Thu.Sep 14, 2023

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Secondary Performance Goals?

Jon Loomer

The biggest issue with ads optimization is that, unless you optimize for purchases, Meta doesn’t care about quality. Link clicks, landing page views, ThruPlay, even add-to-carts and initiate checkouts. Meta only cares about getting you as many of that thing as possible at the lowest cost. This would be fine if ad behavior was similar to organic behavior, but you often get these cheap actions due to weaknesses in the algorithm.

Cost 154
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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Marketers spend up to 20 hours a month on content ideation. That’s a massive chunk of their workload. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. Some days, ideation feels especially tough. To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the m

Content 130
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Trending Sources

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LinkedIn Gains MRC Accreditation on Several Key Ad Metrics

Social Media Today

The accreditation will provide additional assurance on LinkedIn's data insights.

LinkedIn 187
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Viral Videos Falsely Claim New York Setting Up ‘Quarantine Camps’ For Covid-19

Forbes Social Media

Have you seen videos claiming New York is setting up quarantine camps to detain people with covid-19? It’s incredibly popular on TikTok and Facebook. But it’s not true.

Video 143
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How to Increase Diversity in Your Workforce Through AI Technology

Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

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X Is Testing an Expanded Profile Bio Section to Provide More User Context

Social Media Today

More room to share more info about yourself or your business.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Strategy 128

More Trending

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#607: A Step-by-Step For Creating Accountability Pods To Support Your Digital Course Students

Amy Porterfield

Listen on… A deep dive into Accountability Pods (& how they’ve helped my digital course students succeed) Agree or disagree: As a digital course creator, you want your […] The post #607: A Step-by-Step For Creating Accountability Pods To Support Your Digital Course Students appeared first on Amy Porterfield | Online Marketing Expert.

Course 113
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TikTok Announces New Programming and Funding Opportnities for Latin Heritage Month 2023

Social Media Today

TikTok's running several in-app initiatives to highlight Latin creators and businesses.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them.

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Meta Expands Horizon Worlds Access to Mobile Devices and Home PCs

Social Media Today

Meta's looking to drive more awareness, and interest in its metaverse experience.

Mobile 164
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why Turning a Lead into an MQL is More Difficult Than Ever

Oktopost

In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. Customers have reacted in response to the changing economic climate, and businesses are feeling the impact. With shrinking budgets and executives reevaluating their current tech stack, the threat of losing prospective and current customers is a growing concern.

B2B 71
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X is Testing an Expanded Profile Bio Section to Provide More User Context

Social Media Today

More room to share more info about yourself or your business.

185
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Why Turning a Lead into an MQL is More Difficult Than Ever

Oktopost

In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. Customers have reacted in response to the changing economic climate, and businesses are feeling the impact. With shrinking budgets and executives reevaluating their current tech stack, the threat of losing prospective and current customers is a growing concern.

B2B 62
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Meta Announces New Ad Tools for the Holidays, Including Variable Budgets and In-Stream Discount Prompts

Social Media Today

Some new ad considerations from Meta for your holiday push.

Discount 183
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Interview Scorecard Free Downloadable Template

Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.

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Unlocking Growth: How AI is Revolutionizing Sales for High-Growth Companies

Koka Sexton

digital transformation has brought AI to the forefront as an indispensable tool for modern sales departments. It's not about if you should integrate AI, but how quickly you can do it to stay competitive. The post Unlocking Growth: How AI is Revolutionizing Sales for High-Growth Companies appeared first on Koka Sexton.

Company 52
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TikTok Announces New Programming and Funding Opportunities for Latin Heritage Month 2023

Social Media Today

TikTok is running several in-app initiatives to highlight Latin creators and businesses.

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How to See Who Shared Your Instagram Post?

Your Escape From 9 to 5

In the world of social media influencers and digital entrepreneurs, Instagram stands tall as one of the most influential platforms available. By sharing captivating pictures, engaging stories, and interactive polls and quizzes, you can connect with your audience and grow your network exponentially. An essential aspect of leveraging Instagram’s power lies in understanding your audience.

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LinkedIn Gains MRC Accreditation on Several Key Ad Metrics

Social Media Today

The accreditation will provide additional assurance on LinkedIn's data insights.

LinkedIn 159
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Use Instagram Threads for Business: 7 Easy Tips

Quintly

Launched in July 2023, Instagram Threads is the new social media platform that has taken the industry by storm. Unless you’re living under a rock, chances are you have heard of this new launch by Meta.

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TikTok Partners With Billboard on New Trending Track Listing

Social Media Today

TikTok is now a key driver of music trends.

Trends 188
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How to Download Your WhatsApp Backup from Google Drive to iPhone

BeingOptimist

WhatsApp stands as one of the most ubiquitous messaging applications worldwide, offering a versatile platform for private conversations, multimedia sharing, status updates, audio and video calling, and more. Its user-friendly interface and extensive features have made it a preferred choice for millions of individuals. However, while migrating WhatsApp data from one Android device to another is relatively straightforward, the same cannot be said for transferring WhatsApp messages from Android to

iPhone 40
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Meta Expands Horizon Worlds Access to Mobile Devices and Home PCs

Social Media Today

Meta is looking to drive more awareness, and interest in its metaverse experience.

Mobile 154
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3 Steps to Successful & Strategic Year-End HR Planning

Year-end can be a hectic time for HR professionals, but with proper planning and organization, you can navigate it smoothly. Learn the main watch outs for year-end HR prep with Paycor’s helpful checklist covering employee data, wage and tax information, and special situations. Ensure compliance and efficiency by downloading today!

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How to Unlock FRP on Samsung Devices with iToolab UnlockGo Android

BeingOptimist

Factory Reset Protection (FRP) is a security feature on Samsung devices that prevents unauthorized users from accessing your device after a factory reset. If you forget your Google account password or buy a used Samsung device that’s still locked to the previous owner’s Google account, you’ll need to unlock FRP to use your device. iT oolab UnlockGo Android pattern unlock is a powerful tool that can help you unlock FRP on your Samsung device quickly and easily.

How To 40
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TikTok Partners with Billboard on New Trending Track Listing

Social Media Today

TikTok is now a key driver of music trends.

Trends 176
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How to get more views on TikTok: 12 tactics to try

Sprout Social

If you want to see success on TikTok, you need to learn how to get more eyes on your content. Part of your TikTok marketing strategy should focus on building a following, but the most important part should emphasize how to get more views on TikTok. More views mean more engagement; more engagement means building a solid social media following. Throughout this article, you’ll learn more about what a TikTok view is, why they matter, plus 12 ways to get more views for your TikTok videos.

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Community Manager: Job Description & Key Responsibilities

Hootsuite

We get it: no one likes to put labels on things. (Though… that is your girlfriend, right?) But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. In the mile-a-minute world of social media, they are the crucial bridge between brands and audiences.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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5 Simple Font Changes to Boost Readers, Comments, and Shares on Your Blog

ProBlogger

The post 5 Simple Font Changes to Boost Readers, Comments, and Shares on Your Blog appeared first on ProBlogger. This guest post is by Bnonn of Information Highwayman. You may not realize it, but the font settings on your blog can have a huge effect on how many people read your content. And how many people read your content has a huge effect on whether a post goes viral.

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7 Best Android Apps to Automatically Add Captions To Your Videos

Tweaklibrary

Have you ever watched a video on social media without sound? If you have, you know how important captions are to understand the message and enjoy the content. Captions are not only useful for people with hearing impairments, but also for those who want to watch videos in noisy or quiet environments, or in different languages. But adding captions to your videos can be a tedious and time-consuming task, especially if you have to do it manually.

Video 19