Thu.Sep 19, 2019

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YouTube Adds New 'Masthead' Ad Option for TV-Connected Viewers

Social Media Today

YouTube is looking to help advertisers better connect with viewers via their home TV sets with a new Masthead ad placement option.

YouTube 159
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What Does a Like-Less Instagram Mean For Influencer Marketing?

Meltwater

Influencer marketing is a powerful tool for aesthetically focused lifestyle, retail and travel brands in particular – as well as marketers who want to reach engaged audiences through the power… Read More >>>.

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Facebook Announces New Portal Devices, Including TV-Connected Camera/Streaming Service

Social Media Today

Facebook is launching three new versions of its Portal smart home device, including one which connected to your home TV set.

Facebook 167
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10 Call to action phrase examples that increase clicks and conversions

Sprout Social

Creating social media content is much more than simply writing clever captions to accompany your photos and blog posts. While that’s still important to up your social media engagement , there’s more to it than that when it comes to getting your potential customers to take action. What’s equally important is getting people to click on your links, submit inquiries and ultimately become customers.

Examples 108
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Provides New Creator Studio Overview and Tips

Social Media Today

Facebook has published a new, updated overview of its Creator Studio app, including its Instagram publishing tools.

Overview 167
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#281: How to Plan Your First (or Next) Photoshoot

Amy Porterfield

I've never loved having my picture taken. But eventually, I learned to at least get comfortable with it. It's so important that people see the real you. That your audience can connect with you and see you. Plus, you can use professional photos in soooo many places beyond just social media. Today, I'm taking the […]. The post #281: How to Plan Your First (or Next) Photoshoot appeared first on Amy Porterfield | Online Marketing Expert.

How To 96

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Positive Signs the M&E Industry Can Handle + Deliver Equality

The Realtime Report

Positive Signs the M&E Industry Can Handle + Deliver Equality. By. Andy Marken. Have you ever wondered how the M&E industry, a business that had such a basic premise (entertain folks, give them a few minutes/hours of escape) has evolved into the point guard for change around the world? We started thinking about the magnitude of the challenges and opportunities the industry faced as we began looking over the program for IBC next month.

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Instagram Implements New Restrictions on Diet and Cosmetic Surgery Ads

Social Media Today

Instagram is implementing new restrictions on diet and cosmetic surgery ads to better protect vulnerable users.

Instagram 167
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Stop Being Impatient if You Want Digital and Social Marketing Results

Pam Moore

Patience is one of those words that many business and marketing leaders struggle with. It's natural to want results and to want them right now at this very moment. As humans we tend to want what we want when we want it, right? However, as time pertains to both business and life it is always good to be patient. You know the saying… “good things come to those who wait.” But does it?

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Pinterest is Adding its Own 'Dark Mode' Option

Social Media Today

Pinterest is working on a new dark mode option for its mobile app.

Mobile 162
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Why Saying ‘It Is Just A Tropical Depression Or Storm’ Should Be Banished Forever

Forbes Social Media

Tropical Depression "Imelda" illustrates why category doesn't determine flood risk so saying "It's just a _" is dangerous.

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Facebook birthday fundraisers

Sherrilynne Starkie

In the last five years, people have raised over US $2 billion to support the people and causes they care about on Facebook , with $1 billion of that coming from birthday fundraisers alone. By dedicating their special day to a nonprofit organization, people rally their friends and family to support important causes. Over 45 million people have donated to or created a fundraiser on Facebook — which has more than doubled since last November.

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Why Mark Zuckerberg Needed To Meet With Washington Lawmakers This Week

Forbes Social Media

Facebook CEO Mark Zuckerberg is in Washington, D.C., this week to meet with U.S. lawmakers in a series of private dinners and meetings over the $541 billion social media company’s privacy practices and massive reach, as it seeks to shape possible regulation.

Meeting 59
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Six First Income Streams Recommended for Bloggers

ProBlogger

The post Six First Income Streams Recommended for Bloggers appeared first on ProBlogger. This post is based on episode 198 of the ProBlogger podcast. If you’ve been blogging for a while but haven’t started monetizing your blog, you might be wondering what income stream you should add first. This can be a sticking point, whether you’re a new blogger or have been blogging for a while.

Blogger 31
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Top Ten Tips for Brands on Instagram

Forbes Social Media

Here are the top ten tips for brands to increase reach, engage users and maybe even earn some double-taps.

Tips 71
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American Healthcare Affordability and the Top Concerns of Social Media

Digimind

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Immersive Technology Will Augment How We Watch Sports

Forbes Social Media

The days of staring at the screen for hours are being replaced by more interactive and personalized experiences.

Sports 65
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What Steps Should I Take When My Instagram Engagement Is Dropping?

SocMed Sean

SocMedSean - Social.Media.Sean. What Steps Should I Take When My Instagram Engagement Is Dropping? Sometimes, Instagram can really set you in a foul mood… If you depend on social media platforms like Instagram as your marketing platform of choice, then you know how critical dropping engagement numbers can be for your brand. It can be frustrating and confusing because you’ve resisted the temptation of shortcuts and spam but still end up on the losing end.

Instagram 210
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Traveling Without Moving: How The Internet Creates Perpetual Consumers

Forbes Social Media

The internet was initially billed as an “information superhighway,” a term used throughout the 1990s. There is a paradox on how the internet was sold as a “highway” when in reality it forces most to physically stagnate while may businesses are busy promoting "movement" through consumption.

Travel 48
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11 Important Skills for Social Media Managers (Free Resume Template!)

Hootsuite

Social media managers own the skills that brands need in order to succeed on social. With 3.5 billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. Case in point: 90% of brands use social media now, and 77% of them expect their usage to increase. Whether you’re an aspiring social pro, or an HR manager looking to hire one, we’ve laid out the fundamentals of the job below.

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ETH,XRP, LTC, And XLM Stage Big Rally, Beat Bitcoin

Forbes Social Media

Has the “alt season” finally arrived?

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UTM tracking & URL shortening for social media marketers

Sprout Social

Every social media marketer is different. They have their own methods, practices and sets of skills. But there’s one thing that every social media marketer has in common–they all want to keep track of how they’re doing and if possible, optimize their performance. This usually means measuring the value of the links they’re sharing on social media. How many link clicks are they generating?

URL 84
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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California Cannot Fix Uber And Lyft

Forbes Social Media

Uber and Lyft gave drivers freedom and opportunity, California wants to take it away--bad idea.

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7 Instagram Rumors That Even Smart Social Media Managers May Believe

agora pulse

You’re a savvy social media manager who knows how to successfully wield the power of Instagram … except lately, you’ve heard things. Instagram rumors abound, and you think that maybe some of them are actual facts. So, how can you determine fact from fiction? The world’s foremost Instagram marketing expert Jenn Herman recently went live on Social Pulse Weekly and debunked the most popular myths in circulation right now. 1.

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Facebook Employee Dies At Menlo Park Headquarters

Forbes Social Media

Police believe no foul play was involved.

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Facebook Publishes New Guide on Messenger and Messaging Etiquette [Infographic]

Social Media Today

Facebook has partnered with Debrett’s to create a new messaging etiquette guide.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Social Spotlight: How Netflix uses social to create a brand experience

Sprout Social

Welcome to the Social Spotlight, where each week we’ll dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. One of the first things I learned about getting–and keeping–an audience’s attention is that you have to give them something they can’t get anywhere else.

Brands 79