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71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

photo: Wikipedia Commons. Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile. And mobile looks like the future of those improvements.

Airlines 175
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Are you on Facebook messenger?

Sherrilynne Starkie

Facebook users will have seen prompts to download the standalone Facebook Messenger app to their phones since April. Mark Zuckerberg (Photo credit: Wikipedia). Messages have removed from the Facebook mobile app. Facebook says that shift will allow both mobile applications to work more efficiently.

Facebook 283
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Writing tricks for content marketers

Sherrilynne Starkie

For example: Old style: Download Facebook Messenger now! New style: When Facebook kills mobile chat, don’t lose touch with all your friends! Photo credit: Wikipedia). Humans are attracted by humour, emotion and information. The trick to marry the needs of both by summarizing the story using keywords while invoking curiosity.

Content 304
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Free Culture and Attention as Currency

Waxing UnLyrical

Most web assets from the likes of Facebook, Twitter, Google, Tumblr, Foursquare and a gazillion others appear to be free, opening floodgates of content, ranging from the genius of Wikipedia/ Ushahidi to the apparently innocuous LOLcats. The only part of the process being short-circuited is the mobilization process.

Startup 204
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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

How to use our 2018 content marketing editorial calendar template ( download now ). How to get a grip on your content for 2018: Step 1: Download the 2018 calendar here-> Content Editorial Calendar. Source: Wikipedia. Here is what this blog post and episode #242 of the Social Zoom Factor Podcast will provide to you: .

Template 167
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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer Social

Marketing Grader will give you an overall score for your website, based on four categories: Performance Mobile SEO Security. WooRank’s free tool tests seven aspects of your site—SEO, mobile, usability, technologies, social, local, and traffic. The Buffer website’s score from HubSpot’s website grader.

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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

People used mobile phones to talk. Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 The iPhone became the first mobile phone to be used more for data than for voice. Wikipedia posted its three millionth article. No one had heard of blogs.

Industry 143