Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

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Hashtag How To Guidelines Telecommunications 122

Webbiquity SMM

JANUARY 23, 2024

First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. Track customer sentiment. That’s where sentiment analysis can help you. Narrow down the most used hashtags for your brand and industry.

Sentiment 142

Sentiment How To Analysis Trends 142

Keyhole.co

APRIL 12, 2023

Before you roll your eyes at this in disbelief, Instagram hashtags actually work! People use tons of hashtags each day, unraveling tons of opportunities to get closer to your leads. That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. How to create a buyer persona using data from social media. Pro tip: You can even use this tool to monitor your competitors’ branded keywords to see how their public sentiment compares to your own.

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Data Social Media Sentiment Team 141

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Need to share data with a client?

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Hashtag Tools Tourism Hotels 156

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Track social sentiment in real time.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. How to measure owned data.

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Data Metrics Sentiment Analytics 124

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. They could later use this data to target their ads more effectively. This is where data analysis comes in. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

OCTOBER 18, 2023

Listening is like mining social data to get to the buried gold insights, so you can put social data into action. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Apply it: Be the first to know if sentiment around your brand is rising or falling.

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Examples Social Media Sentiment Influencer 123

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These queries can include keywords, hashtags, cashtags, mentions, phrases and even emojis, depending on your tool of choice.

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How To Sentiment Template Templates 99

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

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Strategy Sentiment Marketing Analysis 129

Sprout Social

NOVEMBER 30, 2023

Plus, with so much data available, you might find it tough to know where to start or where to focus. Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. These are questions you might’ve asked yourself more than once.

Brands 110

Brands How To Sentiment Metrics 110

Keyhole.co

FEBRUARY 13, 2024

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Such data uncovers actionable ways to improve your products, their positioning, and overall social media marketing strategies.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Sprout’s tools automatically sift through millions of data points to uncover insights relevant to your brand.

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Tools Tweetdeck Brands Sentiment 112

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

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Sentiment Analysis Patterns Price 105

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. But how do these tools identify relevant information from the barrage of conflicting data online? Enter: named entity recognition (NER).

Brands 85

Brands Sentiment Analysis Marketing 85

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

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Data Social Media HootSuite Template 94

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Social media listening strategy provides a goldmine of data for you to create a better-informed advertising strategy. Which hashtags are they using? Who are they listening to?

Advertising 107

Advertising Social Media Strategy Tools 107

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Scope the terms, hashtags and keywords to monitor No surprises here. This is where something like social media sentiment analysis can really save the day. The more data you can gather, too. or G2), it goes far beyond that.

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Reputation Sentiment Analysis Notification 97

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Sentiment Analysis. What tools they are using.

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B2B Sentiment Analysis Reputation 155

Keyhole.co

JANUARY 16, 2024

These nuggets can be collected as data to inform future campaigns of your own. With the aid of social media analytics tools , collecting this data is now a breeze. It’s about making data-driven decisions that propel your brand forward. By actively listening in, you can uncover nuggets of information to get the upper hand.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

AUGUST 22, 2023

Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis. What is conversational analytics?

Analytics 85

Analytics Conversation Brands Sentiment 85

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. Once you start collecting this valuable data, you can use it to look for trends and insights. You analyze the data for actionable insights.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

MARCH 20, 2022

Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Oktopost also allows users to set up a mention limit for each query to control the amount of data the system will collect. Benchmarking and competitor analysis.

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Conversation Sentiment B2B Module 118

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

agora pulse

JUNE 13, 2020

Make sure to select the right date period for which you’re pulling data! Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. Agorapulse.

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Analytics Tools Twitter Hashtag 204

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. Cast a wider net.

Social Media 116

Social Media Sentiment Survey Marketing 116

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Our platform also uses easy-to-understand graphs and charts to present data in reports. Using critical data analysis, Sprout Social helps brands build a strong online presence that drives audience engagement.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. These engagements include @ mentions , comments, #hashtags and keywords related to your brand. .

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Campaign Social Media Tools Hubspot 125