Remove Data Remove Fashion Remove Hashtag Remove Sentiment
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The 47 Best Twitter Tools to Use in Your 2022 Marketing Strategy

Hootsuite

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Get real-time data about your key Twitter metrics using Hootsuite Analytics. Generate first-party data that’s both ethical and high quality, and then export and re-market to those target audiences. Hootsuite Analytics.

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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism? Source: Twitter.

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How to Use Social Media for Market Research

Hootsuite

Social media market research is collecting data and insights about your target audience via social media platforms. This information can help businesses understand their overall audience demographics and brand sentiment. Fashion Brand Company is the master of this. What is social media market research?

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Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. Tip #1: Tie Your Hashtag Campaigns to Revenues. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts. In the introduction we mentioned Dior and the 1.1

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Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. To get the data you need to calculate engagement, you have two choices: You can check native Instagram insights—a manual process that can be time-consuming. Use the right hashtags. Social proof.

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Social Listening: Best Practices For Growing Businesses

Keyhole.co

Fashion company Topshop, for example, is a good brand to learn social listening from. While many other fashion brands only only take advantage of world-renowned events like Valentine’s Day and Christmas, Topshop takes advantage of other smaller festivals or events — especially in entertainment and fashion space.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Combine positive brand sentiment with high brand recognition and you get fans. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Harness the power of hashtags. Do hashtags work anymore?

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